Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.
But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.
Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.
In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.
How a DIY dress helped one woman reclaim the power words had on her body.
'We should all be able to celebrate and love ourselves without fear of criticism from others, whatever shape or size we are.'
News flash: Words have power. This is something Jojo Oldham knows all too well.
Whether you're a soap star hearing lewd comments made by a politician 10 years ago or the average woman getting catcalled on her way home from work, what other people have to say about your body leave a lasting impression.
Over Oldham's 31 years of existence, she's received countless comments about her body — both good and bad.
After years of letting these words affect how she sees herself, however, Oldham was finally ready to release them and embrace herself.
She took all the comments she's heard about her body over the years and painted them on a dress. Posing for pictures, with a smile on her face, she took the power those words had over her and refused to let them dictate her self-worth any longer.
Photo via Jojo Oldham/Lovely Jojo's, used with permission.
"The love I have for my body these days is something I've had to learn. And it requires constant maintenance," Oldham wrote on her website.
Photo via Jojo Oldham/Lovely Jojo's, used with permission.
Like so many of us, Oldham says she's been in a love-hate relationship with her body for as long as she can remember. There are days when she's thrilled with how she looks, and then there are days when she wants to delete every unflattering photo ever taken of her. The comments she would receive fanned the flame of her own insecurities.
"I had 31 years-worth of other people’s comments about my body swirling around my head and popping into it on a daily basis, and I wanted to do something positive with them," Oldham explained over email.
The dress is a badge of honor, symbolic of the fact that, while Oldham may have been called these things, she is not defined by them.
Photo via Jojo Oldham/Lovely Jojo's, used with permission.
"The comments that made the final cut have all stuck with me for different reasons," Oldham wrote. "Some because they’re really weird, some because they’re really lovely, some because they’re funny, and some because they’re particularly nasty and they really crushed me at the time."
Photo via Jojo Oldham/Lovely Jojo's, used with permission.
"Once I learned how to be happy with myself as I am, the negative things that other people said about my body just stopped mattering to me," Oldham explained.
Photo via Jojo Oldham/Lovely Jojo's, used with permission.
Comments can do serious damage to even the strongest, most self-confident people. Oldham hopes her dress will help curtail some of that damage.
"We should all be able to celebrate and love ourselves without fear of criticism from others, whatever shape or size we are," she wrote on her website.
She hopes the work will inspire women to remember they are not the sum of the comments made about their bodies; they are so much more.