He wanted to do something beautiful for his dying wife. The Buy Nothing Project delivered.

People join for the free stuff, but they stay for the community.

He wanted something beautiful to welcome his dying wife home for the last time.

When the man, who will remain anonymous by request, thought about bringing his dying wife home from the hospital, he wished for something beautiful there to greet her.

Hospital bills are pricey and he knew he couldn't afford to bring his dream to life. So, unable to make it happen himself, he posted his wish to a Facebook group in his local community.


And lo and behold, when the man and his wife pulled into their driveway, they were shocked and delighted to find that their neighbors had filled the porch with hundreds and hundreds of beautiful flower bouquets.

This photo, provided by the Buy Nothing Project, shows just a few of the bouquets that began showing up on the man's porch the day he brought his wife home.

The Facebook group that the man posted to? It's called the Buy Nothing Project. And it's so much bigger than just random acts of kindness and generosity.

Buy Nothing Project co-founder Rebecca Rockefeller says that the idea for the group originally started two years ago with something really simple: a bunch of green beans.

Rockefeller had a small yard with lots of shade, and was frustrated to find that the only thing her garden would grow was green beans. So she turned to her friend (and BNP co-founder) Liesl Clark, who offered to toss some of her own vegetables into a communal basket.

Soon other friends were pitching in, too. They traded bread for eggs, and vegetables for milk. But Rockefeller wanted to take it one step beyond trading. "I remember thinking: What if we did this not as a trade, but as a thing where literally anyone who comes to the local park can just grab what they need from a big table?" That was two years ago.

Today, the Buy Nothing Project is a worldwide social experiment — all about giving.

There are more than 1,000 Buy Nothing Project Facebook groups where 500,000 people offer up goods and services to their neighbors, all for free.

In this photo, a group of high schoolers joins a psychologist in a group bonding activity. The psychologist volunteered her time, through the Buy Nothing Project, to talk about difficult issues with the students. Photo via Liesl Clark.

Through the Buy Nothing Project, no money changes hands and people don't barter or trade.

Instead, they just give away things they don't need or services and skills they can offer.

"I remember thinking: What if we did this not as a trade, but as a thing where literally anyone who comes to the local park can just grab what they need from a big table?" — Rebecca Rockefeller

As Clark writes on the group's website, "[The Buy Nothing Project is] a Facebook group that'll give you a hands-on chance to take part in a social movement spreading across the country, enabling people and communities to commit episodic acts of daily good together."

Rockefeller says that people come to the Buy Nothing Project because of the free stuff ... at first.

"Let's be perfectly honest: Who doesn't like free stuff?" Rockefeller tells Upworthy, laughing. "They join because of the stuff. But then they stay because of the gratitude."

The Buy Nothing Project defines "giving" in broad terms and sees generosity in many forms. "It could be dinner, a class, even tree trimming," Rockefeller says.

Sometimes people give small things, like a salad dressing they bought but hated or a screw they found that doesn't fit with anything in their house. Maybe their neighbor wants the salad dressing! Or a friend might just happen to have a dresser that's missing a screw!

Sometimes people give big things, like this BNP group that came together to give a couple a wedding where almost every item came from their neighbors (for free!).

Yep, a free wedding! I know, I know. It's a thing of dreams. Photo via Buy Nothing Project.

Through BNP, people offer to teach new skills, like this local master chef who taught her neighbors to make a delicious meal.

Buy Nothing Project members take photos of the meal they prepared with the master chef in their community. Photo via Liesl Clark.

And people request acts of kindness, like this BNP member who asked for 100 birthday cards for their grandfather's 100th birthday.

"On January 13, 2015, my grandpa advances to the age of 100, and joins the centenarian club :') WOW! I'm borrowing an idea from my friend to get 100 cards to him before his birthday," a Buy Nothing Project member wrote. Photo via Buy Nothing Project Facebook page, used with permission.


Sometimes, the idea of giving is even a little more abstract and intangible, like a BNP group who enjoyed an hour of free ukulele music in Seattle.

Who doesn't love a good ukulele session? Photo via the Buy Nothing Project.

So what can we learn from the magic that is the Buy Nothing Project?

"Philosophically, we want to get people thinking differently about our stuff and our time and what we do with it," Rockefeller says.

She hopes people can learn to look at material goods as collective resources that can be shared when communities come together, rather than as commodities.

As Rockefeller explains it, this kind of communal sharing can only happen when people stop attaching their self-worth to what they own and start identifying instead with how well they give to their communities.

"To us, this whole thing is an experiment," she says. "We're watching it unfold and learning a lot about human behavior."

The biggest lesson so far? Whether it's salad dressing or flowers for a dying woman, giving can make us feel a lot more connected than receiving.

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Truth

Don't test on animals. That's something we can all agree on, right? No one likes to think of defenseless cats, dogs, hamsters, and birds being exposed to a bunch of things that could make them sick (and the animals aren't happy about it, either). It's no wonder so many people and organizations have fought to stop it. But did you ever think that maybe brands are testing products on us too, they're just not telling us they're doing it?

I know, I know, it sounds like a conspiracy theory, but that's exactly what e-cigarette brands like JUUL (which corners the e-cigarette market) are doing in this country right now, and young people are on the frontlines of the fallout. Most people assume that the government would have looked at devices that allow people to inhale unknown chemicals into their lungs BEFORE they hit the market. You would think that someone in the government would have determined that they are safe. But nope, that hasn't happened. And vape companies are fighting to delay the government's ability to evaluate these products.

So no one really knows the long-term health effects of e-cigarette use, not even JUUL's CEO, nor are they informing the public about the potential risks. On top of that, according to the FDA, there's been a 78% increase in e-cigarette usage among high school and middle school-aged children in just the last two years, prompting the U.S. Surgeon General to officially recognize the trend as an epidemic and urge action against it.

These facts have elicited others to take action, as well.

Truth Initiative, the nonprofit best known for dropping the real facts about smoking and vaping since 2000 through its truth campaign. We don't do PSAs. We also need to update so to explain truth – the nonprofit behind the truth youth smoking prevention campaign – you could also say this in a funny way – best known for sharing the facts about smoking and vaping or pull from some old campaigns. Just layer in a description of truth and who the campaign is., is now on a mission to confront e-cigarette brands like JUUL about the lack of care they've taken to inform consumers of the potential adverse side effects of their products. And they're doing it with the help of animal protesters who are tired of seeing humans treated like test subjects.

The March Against JUUL | Tested On Humans | truth www.youtube.com

"No one knows the long-term effects of JUULing so any human who uses one is being used as a lab rat," says, appropriately, Mario the Sewer Rat.

"I will never stop fighting JUUL. Or the mailman," notes Doug the Pug, the Instagram-famous dog star.

Truth, the national counter-marketing campaign for youth smoking prevention, hopes this fuzzy, squeaky, snorty animal movement arms humans with the facts about vaping and inspires them to demand transparency from JUUL and other e-cigarette companies. You can get your own fur babies involved too by sharing photos of them wearing protest gear with the hashtag #DontTestOnHumans. Here's some adorable inspo for you:

The dangerous stuff is already out there, but with knowledge on their side, young people will hopefully make the right choices and fight companies making the wrong ones. If you need more convincing, here are the serious facts.

Over the last decade, 127 e-cigarette-related seizures were reported, which prompted the FDA to launch an official investigation in April 2019. Since then, over 215 cases of a new, severe lung illness have sprung up all over the country, with six deaths to date. While scientists aren't yet sure of the root cause, the majority of victims were young adults who regularly vaped and used e-cigarettes. As such, the CDC has launched an official investigation into the potential link.

Sixteen-year-old Luka Kinard, a former frequent e-cigarette-user, is one of the many teens who experienced severe side effects. "Vaping was my biggest addiction," he told NowThis. "It lasted for about 15 months of my high school career." In 2018, Kinard was hospitalized after having a seizure. He also had severe nausea, chest pains, and difficulty breathing.

After the harrowing experience, he quit vaping, and began speaking out about his experience to help inform others and hopefully inspire them to quit and/or take action. "It shouldn't take having a seizure as a result of nicotine addiction like I had for teens to realize that these companies are taking advantage of what we don't know," Kinard said.

Teens are 16 times more likely to use e-cigarettes than adults, and four times more likely to take up traditional smoking as a result, according to truth, and yet the e-cigarette market remains virtually unregulated and untested. In fact, companies like JUUL continue to block and prevent FDA regulations, investing more than $1 million in lawyers and lobbying efforts in the last quarter alone.

Photo by Lindsay Fox/Pixabay

Consumers have a right to know what they're putting in their bodies. If everyone (and their pets) speaks up, the e-cigarette industry will have to make a change. Young people are already taking action across the country. They're hosting rallies nationwide and on October 9 as part of a National Day of Action, young people are urging their friends and classmates to "Ditch JUUL." Will you join them?

For help with quitting e-cigarettes, visit thetruth.com/quit or text DITCHJUUL to 88709 for free, anonymous resources.

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True
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Handmade cosmetics company Lush is putting its money where its mouth is and taking a bold step for climate change action.

On September 20 in the U.S. and September 27 in Canada, Lush will shut the doors of its 250 shops, e-commerce sites, manufacturing facilities, and headquarters for a day, in solidarity with the Global Climate Strike taking place around the world. Lush is encouraging its 5000+ employees "to join this critical movement and take a stand until global leaders are forced to face the climate crisis and enact change."

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via Cadbury

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The fine folks at Forbes are currently falling all over themselves trying to clean up the mess they created by publishing their 2019 list of 100 Most Innovative Leaders.

The problem: The list included 99 men and one woman. For those not so good with the math, that means according to Forbes, only 1% of the country's most innovative leaders are female.

Have you ever watched a movie that's so abysmally bad that you wonder how it ever even got made? Where you think, "Hundreds and hundreds of people had to have been directly involved in the production of this film. Did any of them ever think to say, 'Hey, maybe we should just scrap this idea altogether?"

That's how it feels to see a list like this. So how did Forbes come up with these results?

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