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Disinformation campaigns are prevalent during crises. Here’s how you can protect yourself.

Disinformation campaigns are prevalent during crises. Here’s how you can protect yourself.
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With the COVID-19 Pandemic, Black Lives Matter protests nationwide, and the countdown to the 2020 Presidential election, there has been a flurry of online activity.

We're tweeting about these events, we're sharing news articles about them on Facebook, and we're uploading live videos as events happen during protests. These platforms are being used to communicate, to express outrage, to share what we're witnessing on the streets, to debate ideas, and to campaign for candidates.

This isn't new, of course. Social media has long been a way to get information out quickly.

"When the plane landed on the Hudson, that was one of the first events that was social media first," says Kate Starbird, associate professor in the Department of Human Centered Design and Engineering at the University of Washington. "The news went out via social media first because it was faster. People could actually see what was going on long before people could write a story about it or put it on the news."

Social media has also been lauded as a way for people to get information from a variety of perspectives — everybody can share what they see.

But, she adds, "the problem is that there is some inherent risk and vulnerabilities in getting things at that speed because speed can drive misinformation and mistakes." It's also incredibly difficult to know if all of these voices on social media are real. Some of those accounts might be deliberately trying to spread disinformation.

Disinformation spreads quickly during and after natural disasters, mass shootings, and other dangerous events.

Wade Austin Ellis on Unsplash

In fact, for more than a decade, Starbird has been researching how misinformation and disinformation spread online during these kinds of crises.

During a crisis, there's a lot of uncertainty and fear, so we start theorizing — or rumoring — on what to do and that rumoring can create misinformation. Then, political actors can either create additional misinformation or amplify existing rumors to spread false information for political reasons. "When there's fear and anxiety, we're acutely vulnerable to politicization, misinformation, and disinformation," she says.

For example, climate science denialists can use natural disasters — such as hurricanes or winter storms — to amplify false information that supports their cause.


Not all this disinformation comes from foreign actors.

"We tend to think about it as foreign and Russian," Starbird says, "but that's going to be a small part of what is going on right now. I think we need to be more aware that the tools and techniques of disinformation are democratized… the same kind of techniques are being used by domestic actors, activists, political operatives and foreign campaigns."

Joan Donovan, Research Director of the Shorenstein Center on Media, Politics and Public Policy, agrees. During Donald Trump's campaign for president, she saw many white supremacists using these techniques to organize. But she also saw advertisers using similar techniques — such as fake communities, fake engagement, and fake reviews.

Your personal data can be used in disinformation campaigns too.

Glenn Carstens-Peters on Unsplash

Everything you do online generates personal data. Cookies and other web trackers embedded in the sites you visit collect this data when you create social media profiles, buy things online, or simply browse the internet. Many of these cookies then use your data to personalize the ads you see.

"An advertiser can select ads to show you based on the profile they have built from your data," explains Marshall Erwin, Senior Director of Trust and Security at Mozilla, but "these same sophisticated profiles and ad targeting tools allow politicians to slice and dice the electorate. Politicians might have a divisive message that they can target to certain demographics, such as one designed to radicalize white, middle aged men."

This profile can also be used to target you and get you to believe and share disinformation.

If this happened "you'd be getting skewed information targeted towards you based on the customization of the information environment" says Donovan.

This can be especially powerful if you're in a social media echo chamber, where many of your friends and loved one have similar beliefs so you won't see anything contradicting. "If individuals are caught in a media echo chamber and they're not seeking out a diverse set of sources, then they're going to be prone to sharing disinformation, just by the virtue that they're not lumping in the other information that is contradicting what it is that they are seeing," says Donovan. And this helps that disinformation spread to your friends and family.

The algorithms on social networks, like Facebook, also use your data and click history to determine which friends you see updates from and which particular news stories shared by those friends you see. This means you're more likely to see friends that think like you and news stories that align with your worldview, thereby creating an echo chamber.

Priscilla Du Preez on Unsplash

Furthermore, your personal data online could also be used to create fake accounts that seem more legitimate. For example, Donovan says a friend of hers had his wedding photos stolen from Flickr and used as part of a meme campaign against Hillary Clinton.

So how can you protect yourself?

1. Slow down.

"As information participants, we're not just information consumers anymore. We're participants and when we're online, we need to slow ourselves down," says Starbird. Before you retweet, go to the account and look at previous tweets. "Make sure you really want to endorse something that the account is saying."

2. If something you read online seems outrageous, double check that story with other trusted news sources.

"Stories meant to stoke rage and anger coupled with novelty — that is, you're not seeing them elsewhere — are the recipes driving people to share false stories," explains Donovan. "So you read a headline that's "Famous actor says some racial slur," don't share it out of rage if no one else is saying it's true."

3. Know it's hard sometimes to recognize fake accounts — they look real.

"As a researcher who studies this, sometimes we can spend hours — I mean 40 hours or even 100 hours — looking at specific accounts to figure out if this is a real person or if it is an impersonator or a troll from another country."

It's hard because the bad actors that create these accounts spend years "seasoning" them to fool you.

For example, Starbird knows of some accounts by Russian actors that started out simply tweeting real information during natural disasters in order to build their audience. Then, once they had the audience, they started sprinkling in fake information or calling real events fake.

Donovan knows of another account that started as a celebrity gossip profile before changing to political disinformation closer to the 2016 election.

4. When in doubt, dig a little deeper.

If you're still not sure, Donovan says you can use the Wayback machine to see if the account has changed personas in the past.

You can also download the avatar or the banner image on the social media accounts and do a reverse image search to see if the picture shows up elsewhere or if it's real.

If you still can't tell if an account is real, don't follow them.

 Nghia Nguyen on Unsplash


5. If you make a mistake, correct it.

"If we do spread something wrong, don't just delete it," says Starbird. "Actually go back and let everyone know who might have reshared your post that it was actually wrong. If it's Facebook, actually edit the post and say this is wrong. Let people know that we've made a mistake."

"Journalists have these standards of fact-checking," she continues. "Well, we're all talking about being citizen journalists now, so now we have to take on some of that responsibility if we want to have the privilege."

6. Use the 'flag' tool.

If you think you've found a fake account or you're seeing dangerous, false information online, flag it.

This is safer than trying to dispel information on your own. "If it's a serious disinformation campaign, groups of people who want to remain online will attack you in order to try to shut you down personally," says Donovan.

7. Protect your personal data while you browse online.

If a disinformer is using advertising technology to target you, using a browser that has privacy controls to limit the amount of information collected about you might help. Mozilla, for example, protects users' data by turning on privacy features by default in the Firefox browser and using the Enhanced Tracking Protection feature to prevent known parties from tracking your activity from the sites you visit, therefore limiting their ability to build a profile of you.

You can also use private browsing or incognito mode to clear cookies and your cache.

8. Remember that we all have an important role to play in stopping the spread of disinformation.

"We sometimes have this idea, just like with voting, that we're too small," says Starbird. "'Nothing I do is going to make a big impact, and yet at scale, absolutely it does. Misinformation doesn't spread itself. We spread it, as information participants."

"There is a well-founded fear that pervasive disinformation is undermining our trust in information systems, our trust in our democratic election systems and our trust in each other," she continues. "That can undermine democratic society because if we can't come together with some kind of shared reality and an acceptance of others in our country as legitimate political actors, then we can't come together to govern ourselves. In those conditions, democracy falls apart."

Apple TV

Adam Scott and Tramell Tillman in Severance

While remote work has been a mainstay since the peak of the COVID-19 pandemic, more and more companies are attempting to mandate that employees return to the office, on a full or part-time basis, including one now-infamous effort from JPMorgan Chase. The company announced that as of March 2025, all employees were required to return to the office five days per week. Their CEO even ditched the policy that allowed employees to work-from-home two days per week.

To mark the occasion, welcome everyone back ( and perhaps twist the knife a bit deeper?) the United State's largest bank unveiled a plan for a massive $3 billion, 2.5 millions square foot tower on New York's famous Park Avenue—which would house 14,000 workers and feature state of the art architecture and technology—in addition to loading up its new corporate headquarters with perks to help employees transition back to office life.

Some of these "perks" were truly great and truly enticing. Others were... questionable, to say the least.

Grace Tallon on LinkedIn even noticed that some of the benefits of working in the JPMorgan Office seemed like they were yanked right out of one of the most popular current TV shows on the planet: Severance.

If you don't know it, Severance is a psychological thriller on Apple TV that doubles as a dark and biting satire of corporate office culture and capitalism. Employees at a mysterious company called Lumon are "severed" — meaning their brains, memories, and personalities are literally split in half. While at work, they are a different person and retain no memories when they leave the office every night. In return for their sacrifice and for hitting key milestones, the employees receive ludicrous rewards like short dance parties with their boss, melon parties with carved watermelons, and handfuls of balloons. Employees are also expected to marvel at bizarre pieces of art that line the hall, featuring stoic images of Lumon's revered (and more than a bit creepy) founders.

Conversely, JPMorgan's new tower boasted 19-restaurants with at-your-desk delivery, an Irish pub, and on-site physical therapy and yoga. But that's not all!

Tallon notes, however, that JPMorgan also tried to entice employees with things like "personalized climate" in rooms and offices, a "signature scent" that wafts through the halls and somehow reinforced the brand, and, get this, even a "corporate art collection" that celebrates the company's history and values. Be more on the nose next time, will you JPMorgan? That's to say nothing of design elements that support worker's circadian rhythms and coffee machines that learn your favorites over time.

"Let’s stop pretending this is about connecting and doing better work," she writes.

Read Tallon's full post below on the striking similarities:

Commenters agreed that the perks came off more than a little tone deaf.

While some folks defended the corporation for doing their best to make employees feel cared for and taken care of, others didn't quite see it that way, especially when they compared it to the perks of WFH life.

"The climate in my own home office is just right. Along with my own coffee, artwork, lighting (window wide open), and other perks and it cost me zero dollars to drive there and I don't have to wear shoes! Way out of touch," wrote Alix Z.

"Those perks sound more like a high-tech museum experience than actual employee benefits. Instead of a 'signature scent,' how about giving employees real reasons to feel good about coming to work?" said Diana Alayon.

 severance, linkedin, jp morgan, return to office, work, work from home, jobs, workplace, wfh jobs Some at-home perk simply can't be beat. Photo credit: Canva

"Working at home perks: My own candle collection, curated to suit my preferences, Coffee and tea on tap, from our favourite brands, Comfortable cushions and blankets to help regulate my temperature at my desk, A variety of lighting options, ranging from warm white lamps to 'the big light', Freedom to work anywhere I want, such as my office desk, sofa, kitchen table or a coffee shop near by, Personalised art with photos of family and pictures we enjoy, Working space decorated to my own specifications, Plenty of spaces nearby for fresh air and dog walks" wrote Eloise Todd in a mic-drop comment.

There are of course benefits to working together in-person with your colleagues. And sure, if you're required to be there, nothing offsets discomfort quite like delicious lunches and free yoga classes. But to take away even the option of occasionally working from home and duct-taping over it with an algorithm that tracks coffee orders and temperature preferences, and filling the halls with strange paintings that move when employees walk by? It kind of loses the thread, and it's exactly the kind of thinking that the creators of Severance are so good at skewering.

 severance, linkedin, jp morgan, retseverance, linkedin, jp morgan, return to office, work, work from home, jobs, workplace, wfh jobsurn to office, work, work from home, jobs, workplace, wfh jobs Mark (Adam Scott) at the infamous dance party scene in Severance.  media0.giphy.com  

According to Forbes, there are 6 distinct reason companies might push for a return to the office. One, corporate heads believe employees get more "immersed in the company’s values." Two, they think it's easier to monitor whether or not an employee is actually working. Three, to justify the cot of that expensive office space. Four, to foster "spontaneous collaboration." Five, to give new employees a chance to observe and interact with more seasoned worker. and six, to restore a sense of belonging within the company.

But of course, none of these things have anything to do with what people really want: Autonomy. That, in addition to fair pay, some level of flexibility, and good benefits. Perks are nice — even the kind of weird ones — but they can only go so far. It remains to be seen if companies that dictate back-to-the-office edicts are willing to follow through on the things that really matter. Please note how waffle parties did not make that list.

This article originally appeared in February

"Either way you've been there before."

We talk a lot about the awkwardness of having that inevitable “birds and the bees” talk with our kiddos, but there’s another conversation topic bound to be even more anxiety inducing: what happens after we die.

It’s a difficult question for parents to answer, since not even we really know what happens after we pass on. Those who subscribe to a religious belief connected to an afterlife might have perhaps an easier time initially, but even then, there are bound to be very complex follow-up questions that aren’t so easy to navigate…especially in a way that kids can understand without getting overwhelmed. Because let’s face it, it’s an overwhelming topic no matter what age you are.

 death, death talk, talking to kids about death, grief, death anxiety, afterlife, difficult conversations, parenting A mother consoling her grieving children. Photo credit: Canva

And yet, a mom named Penny offered to share how she has the “death talk" with her young ones, and it’s actually pretty darn solid.

Because every bit of it is great, we’re just putting the whole thing down below:

When my kids would say ‘Mommy, where do you go after you die?’ I would tell them, ‘I think you probably just go to wherever you were before you were born.’ And they’d ask me ‘Where is that?’ and I’d say ‘I don’t know. I don’t remember. It might be a place, it might be nothing. Either way, you’ve been there before. Because before you were here if you were somewhere else you were OK. And if you were nowhere that was OK, too. So if you die and you go somewhere else, you’ll be OK. But if you die and it’s nothing you’ve been in nothing before and it was OK. It’ll be OK then, too.’”

 
 @iwillfightyourdad Shockingly we haven’t had a single existential crisis after this discussion.
 ♬ original sound - 🪿🎀Penny🎀🪿 
 
 

Tearing up? Don’t worry, you’re not alone.

“Okay but why did this make me cry,” one person wrote. Others noted how these were equally wise words for adults who might be dealing with their own death anxiety.

“Are you sure this is an answer for kids? Because I think you just cured my fear of death as a 35 yo,” one person quipped.

Another echoed, “as an adult who panics about there being nothing after death…this brought me bittersweet comfort. That my deepest fear could be true, but to take a different perspective on it.”

Penny’s words echo that of poet and Epicurean philosopher Lucretius, who viewed death as simply a return to the non-existent state we were in before birth. If one doesn't fear the time before their birth, they shouldn't fear the time after their death, he argued. 

In his book On the Nature of Things, Lucretius wrote:

“Consider the time before we were born: we felt no distress when the Carthaginians were attacking Rome on every side; and the whole world was shaken by the frightening tumult of that war… and in the same way in the future, when we shall no longer exist, and the final breaking up occurs for the body and spirit from which we are now compounded into a single unit, nothing whatever will be able to happen to us, or produce any sensation — not even if the the earth should collapse in to the sea, or the sea explode in the sky…”

  - YouTube  www.youtube.com  

Beautifully written, but we can easily see how Penny’s “Either way, you’ve been there before” version is a little easier to comprehend for kids and adults alike.

Obviously, with a complex subject like this, there will be several layers of conversations to be had and feelings to process. After all, no one has all the answers…and that can be scary. But wisdom like this can certainly help navigate through that murky terrain. Several folks are calling for Penny to make this into a children’s book, so who knows? Maybe parents will soon have it as a little companion when they have the Grim Reaper chat with their littles. Or to come back to for themselves.

If not, they can always go back to her very thoughtful video.

Canva

Men falling into quick sand, molasses, meditation.

First of all, you're not alone. Feeling "stuck" can—and usually does—happen at any stage of life. It's not a reflection of your success status, your love attachment, or even necessarily your choices. But it can feel like you're walking in sticky molasses with no way out. These feelings could range from mere procrastination on small tasks to a bigger picture "stuckness" wherein you might feel an existential angst that seems to freeze your ability to make change.

While many therapists offer helpful solutions on how to get "unstuck," non-experts have creative ideas too, and they are surprisingly simple.

In 30 seconds flat, Stanford professor Graham Weaver shares ways to become unstuck, which he also imparts on his students. He begins by asking four questions: "What am I avoiding? I need to go right at that." So, let's say you've got mounds of paperwork on your desk and just can't bring yourself to go through it. This creates a cycle of stuckness, because until you tackle that task, you might not be able to move on to the next thing. Naming it is the first step to addressing it.

@grahamcweaver

How to get unstuck. Four simple tips. #growth #stuck #selfimprovement #mindsetmotivation #lifeadvice #personaldevelopment #goals

He then advises to ask the question, "Where do I start?" Good question, right? His answer is easy: "Translate my goal into something simple I can do today." This could merely be sending an email about a job opportunity or, ya know, going through at least a portion of that mountain of paperwork.

The third question he proposes is, "How do I 'win' today? Just write down three things I can move forward on today, and then get up and repeat that tomorrow." Your three things can be as simple or complex as you'd like. Example: Pay the minimum payment (if not all) of a bill. Send an email about a project idea. Change your sheets.

And lastly, he asks, "What are the habits that are interfering with where I want to go?" This is probably the most important and possibly most difficult when trying to assess your stuckness. (For me, it's a lack of focus. I'll begin doing something creative or practical, and then I'll start scrolling Instagram for hours. Since I can't change that, I put my phone in a drawer for as long as possible and give myself a goal of at least one hour without it. Baby steps.)

Just recently on Reddit, someone posted the question: "How do you quickly get out of a rut situation and take actions?" They describe feeling stuck, and in part share, "I want to learn skills. I want to mainly overcome fears and complete tasks that I’ve been neglecting to do. Now I always feel like I’m not good enough. I don’t have the proper plan and basic idea how to achieve goals. So my mind automatically chooses to procrastinate, yet in the background, all I do is worry about my life problems."

Redditors recognized themselves in this statement and many had solid ideas. The first commenter suggests literal movement. "For me, the way out was exercise. To start, once I got so frustrated with myself for lying around and doing nothing that I couldn't take it anymore, I would get up and go to the gym and use that frustration to get me moving. I noticed after I went to the gym I would feel so good, both physically and mentally. This spurred me to get more things done around the house, instead of just doing nothing."

 homer simpson, the simpsons, treadmill, excercise Homer tries to use the treadmill.  Giphy 20th Century Fox 

Another echoes Weaver's idea of creating smaller goals that can help one, as he said, "win today." This Redditor shares, "What I have found works for me is just getting something done to build momentum, even if it's a small thing. Then I layer another small thing on top of that and keep going. Some people say do the difficult things first and get it out of the way. I am not built that way. I fear what's difficult and procrastinate. So I build up to it by gaining smaller victories."

This person offers what's called The Two Minute Method. "The two minute method (it has a million other names as well) is good. Just take one thing you know you need to be doing, and do it for 2 minutes. Generally, once you get going, you'll be able to do it for longer than that. The great barrier is inertia—objects at rest want to stay at rest."

While there were many other helpful answers from everyday Redditors, this person listed three excellent ideas in a row of things one can actually do right now to make a significant change: "If you’re on social media and often catch yourself mindlessly scrolling every time there’s a lull in the day, challenge yourself to delete the apps. For a week, for a month, etc. See how you feel!"

They add to motivate yourself through music. "If you’re a music person, put together some playlists based on the mood you’re trying to set. Need some light background noise for reading? Throw together some chill instrumental songs. Need a workout playlist? Gather all the songs that get you amped. If your library isn’t that deep you can always search for playlists on YouTube/Spotify."

And lastly, "Might sound silly, but meditation can be a great tool to help look inward, boost your morale, and set intentions for what you want to focus on. You can look up: affirmations meditation, motivation meditation, unstuck meditation."

Here's one of many meditations focused on unsticking:

  guided meditation, anxiety, feeling stuck, therapy  www.youtube.com, John Davisi 

Joy

Indie band gets offer from a total stranger to 'fix' their song and it becomes a viral hit

It's not only being hailed the song of the summer, but a reason to still believe in humanity.

@rachelruffcuyler/TikTok

The Internet can be a wonderful place. Here's proof.

For all its faults, the Internet—TikTok especially—has a magical way of inspiring connections that otherwise would never have happened.

This was certainly the case for Rachel Ruff Cuyler and a Utah-based indie band named Poolhouse that randomly came across her feed one day. Neither Cuyler nor the members of Poolhouse could have guessed that a few tweaks offered by Cuyler would end up making a viral hit…or a fast friendship.

“There’s a song that came across my algorithm yesterday,, and all I want to do is fix it,” Cuyler said with a beaming smile in the TikTok video that set this whole story off.

 rachel ruff cuyler, poolhouse, indie rock, music, viral song, rock music, tiktok collabs, harmonies, teenage dirtbag Rachel Ruff Cuyler explaining how she would "fix" Poolhouse' song to make it the next "Teenage Dirtbag." @rachelruffcuyler/TikTok

The song in question, “Could Be Love,” had “all the pieces” of a mega-hit, Cuyler noted. It even had the potential to become the next “Teenage Dirtbag” (strong praise, Cuyler, strong praise). The only issue was all those great pieces were “in the wrong place.”

Getting delightfully enthusiastic, Cuyler suggested three things. One, that the chorus be made into the first verse, in addition to being the chorus. Two, that the current first chorus be made into the second verse. When the song gets to the chorus, it should be punched up “the same way they did in the Pepper Ann theme song.” Millennials felt that in their core.

In case you’re unfamiliar, here’s that bop:

  - YouTube  www.youtube.com  

Lastly, Cuyler said that the sound needed to be “fuller” overall, and proposed adding more call and response bits as well as more harmonies. But you don’t have to imagine any of this, cause she cut a version herself, which you can hear (and witness Cuyler rocking out to joyously) at about 1 minute and 23 seconds into the clip:


In a lovely act of fate, Cuyler’s video ended up going viral, with millions of people, including bona fide hitmakers like Muni Long, wholeheartedly agreeing with her take. This in turn, helped the video make its way back to Poolhouse.

Rather than taking any offense, Poolhouse members were taken aback by Cuyler's positivity, and incorporated her notes to create “Could Be Love - Rachel’s Version.” They even invited Cuyler from her home in Atlanta out to Utah to be in the music video.

Cuyler, of course, said yes. And as the freshly made chorus begins to play, she jumps into frame and rocks out with her new buds, which you can see below:

 
 @poolhouseband Thank you to Rachel and everyone following this story for putting us in a position where we can release two versions of a song that we truly love. We feel this whole thing is what Poolhouse is all about and we are so proud of Rachel’s Version and the OG. Our song of the summer is out and we hope it will be the song of your summer too! Thank god I’m a loser! 🫶🏻 @Rachel Makes Movies (and TV) @Spotify ♬ Could Be Love (Rachel's Version) - Poolhouse 
 
 

Sure enough, “Could Be Love - Rachel’s Version” became a hit. But perhaps even more importantly, it gave people a much needed restoration in their faith for humanity.

“What a time to be alive! The internet was made for moments like this.”

“Proof that AI can never truly replace human art, because AI would never know we needed the Pepper Ann Treatment.”

“I love how both parties understand the concept of constructive criticism. Like the band says she didn't just say ‘your song is bad,’ she actually gives them a proper criticism, telling them which parts that could be fixed and better. At the same time, the band have their eyes wide to see that she's genuinely trying to help them instead of just bashing them. In a better world, this should be the norm.”

“This is a beautiful illustration of what constructive criticism actually looks like and the importance of framing your argument in a such a way that the people you are trying to reach don't take offense and immediately tune you out. The result of being open to listening to ideas from outside your circle of trust are not always this amazing, but more times than not, you will come away with a new idea.”

“Awesome story. This is what the internet was created for connection and inspiration. More of this please.”

Never underestimate the power of sharing your authentic enthusiasm. You never know what wonderful collaborations, adventures, and memories it might be inviting in.

  - YouTube  www.youtube.com  

Stay tuned with all things Poolhouse and Rachel Ruff Cuyler via the link below

Poolhouse: IG, TikTok, Spotify

Rachel Ruff Cuyler: TikTok

Canva Photos & By International Phonetic Association - CC BY-SA 3.0,

Actors and elite language learners have a secret tool that rapidly accelerates their pronunciation skills.

There's a lot of talk around bad or unconvincing accents in Hollywood movies. Lines, scenes, or entire films that just don't quite sound right. But there are just as many, or more, examples that are absolutely brilliant.

One of my favorite recent examples is Tom Holland in the Spiderman films. Holland is British, and sounds like it in real life. Yet in the Marvel movies, he perfectly passes for a young American kid speaking plain old English. I can't imagine how much work it must take for him to (seemingly effortlessly) sound like an American! Andrew Garfield (ironically, another Spiderman) also does a commendable American accent, as does Idris Elba. Meryl Streep is world-renowned for her accent work in movies. Cate Blanchett is another actress that's consistently lauded for accurate dialects. The list goes on and on.

Have you ever wondered how certain actors get so good at accents? Of course, they have coaches to help them but do some people just have a natural ear for replicating dialects?

Well, yes, some people do have a natural ear and talent for accents. But there's an incredible phonetic tool that some actors use to master their accent work. It's a special alphabet that anyone can learn, and it can enhance your ability to speak any language fluently and convincingly.

And most people have never heard of it!

Learning any language, even your own native language, requires a fair bit of memorization. Pronunciation cues aren't always obvious in the written language. Duolingo astutely points out that the u in 'dude,' 'put,' and 'putt' makes a slightly different sound in each word.

We know the e at the end of 'dude' makes the long u sound. But what explains the difference between putting (like golf) or putting (as in, to put) and the difference between pudding and puddle?

Unless you've memorized the near-entirety of the English language (the way we do slowly as we grow up surrounded by it), you'd have a nightmare of a time trying to pronounce it all properly. Add in tongues, accents, and dialects that alter the rules as we know them of language, and you can imagine how difficult it would be for, say, a person who grew up speaking Spanish trying to learn a specific flavor of New York English.

This is where the International Phonetic Alphabet (IPA) comes in. It's a universal organizational system that categorizes all the different possible vowel and consonant sounds the human mouth can make, and writes letters and words according to those sounds—not any one specific language's writing system.

So, when it comes to that pesky letter u, when using the IPA you won't have to guess what sound it makes based on the letters that surround it.

The three U sounds would all be written differently: /u/, /ʊ/, or /ʌ/.

Conversely, there are several combinations of vowels in English that all make the same sound. 'Bead,' 'tree,' 'key,' and 'chic' all have the same vowel sound in the middle despite different spellings. Confusing! With the IPA, however, that sound would be written as /i/ regardless of what letters make up the sound. It's all about the mouth!


@vox.to.verba

Reply to @thechronictrekkie #ipa #internationalphoneticalphabet #linguistics #linguistic #appliedlinguistics #ipachart #phoneticalphabet #phonetics #phoneticsandphonology

The phonetic alphabet is incredibly detailed in its cataloguing of sounds. There are terms and annotations that refer to the shape and position of your mouth and tongue as you create the sound, words that describe how much air you're letting out, whether your tone is rising or falling. It's absolutely incredible.

For example, the voiced alveolar tap is something of an "r" sound that involves tapping the tongue on the roof of the mouth. That's not to be confused with the voiced alveolar flap which has the tongue slightly curled before tapping. Fascinating!

Imagine being an actor trying to learn an Irish accent for a role. You can listen, and be coached, by a native speaker. But it might also be extremely helpful to break your lines down into the specific sounds and mouth shapes you'll need to master in order to sound truly authentic.

 accents, language, accent, english accent, foreign language, ESL, speech therapy, phonics, phonetics, actorsNot  Not exactly a light read, but if you're serious about mastering your pronunciation the IPA can be a huge help.International Phonetic Association, CC BY-SA 3.0

You don't have to be an actor trying master an accent to learn the IPA and make good use of it.

Studying the IPA for a language you're trying to learn can rapidly accelerate your pronunciation. Phonetic spellings not only tell you the shape and movement of your mouth, it can also tell you which syllable in the word should get the emphasis and how your vocal tone should change throughout the word. That kind of learning can take you from someone who can merely stumble through a few sentences in a chosen language, to someone who can truly converse in it.

The phonetic alphabet is also heavily used in speech therapy. Therapists will create a phonetic transcription of a sample of speech in order to determine the nature of any errors or difficulties. That allows them to create a targeted treatment plan to address those specific errors.


@englishnativetongue

Now I know my IPA I hope you learned with me today! 🎶 The English International Phonetic Alphabet (IPA) Song I saw @CoffeeCupEnglish do this song and I just had to try my best and recreate it with an American accent! #englishlanguage #englishlearning #ipasong #nativetongue

English is such a funny and tricky language. For every rule (of which there are many), there are twice as many exceptions. It's a wonder anyone can ever learn it.

And yet, English is the third most spoke language in the world, and one of the most universal. It's an extremely common second language for people in all corners of the globe, which sure is convenient for those of us born in America.

Somehow, I never knew there was an easier way to learn how to pronounce things. A way to bypass all of English's nonsensical rules and unspoken peccadilloes. If only the International Phonetic Alphabet wasn't such an eyesore on paper, maybe we could ditch the written version of English entirely. Then, of course, I would be out of a job!