Before the Emmy nominations come out in July, production companies spend a small fortune advertising their best TV shows.
These "for your consideration" advertisements in trade magazines, newspapers, and on billboards are common.
But this year, the popular CBS sitcom "Mom" is pushing back on this expensive tradition.
Instead of the traditional Emmy ad campaign, "Mom" will donate $250,000 to Planned Parenthood.
The show's star, Emmy-winner Allison Janney, and Executive Producer Chuck Lorre appeared on the "CBS This Morning" to discuss the forward-thinking idea.
"Our show is all about women, and we don't shy away from dealing with all issues that affect women and families," Janney said in the interview. "Planned Parenthood is such an important organization that helps give health services to millions of women and families, and it's in danger."
The generous donation couldn't have come at a better time, as Planned Parenthood's federal funding is threatened.
Planned Parenthood provides reproductive health care to 2.5 million patients each year, many relying on the organization for all of their care needs. But the latest health care bill seeks to defund Planned Parenthood, which really means blocking patients who rely on public health programs from getting the care they need at Planned Parenthood locations. This move would greatly affect people of color, people in rural areas, and people with low incomes.
Every donation will help the organization provide care, education, and advocacy. That's why "Mom" isn't stopping at $250,000 — they're encouraging fans to donate as well.
"It's such a critical time," Janney said. "It made sense that we stand up now and say something and encourage other people to donate to Planned Parenthood and help this organization."
"Mom's" break from tradition may be seen as controversial, but Janney and Lorre are steadfast in using their celebrity and money for good.
"It's not a statement about the Emmys. We'd loved to be included," Lorre said. "It just seemed like a better way to put that money to work."