A buff man from Australia shows off his adequately sized ... turtle ... for a really important cause.

The Great Barrier Reef is worth nearly $6 billion to Australia's tourism industry. But more importantly, it's priceless when it comes to the health of our oceans. And yet, threats from coal ports, dredging, climate change, and more could end up destroying this natural wonder. So kudos to the good folks at GetUp! for doing something creative about it.P.S. This dude has some serious abs for a comedian. Just sayin'.

Planet Victory The Reef

If you're a filmmaker, you should definitely participate by following this link. And even if you're not, spreading this video around would be a great contribution to getting the word out on the Great Barrier Reef.