Will the media still care about Black people after this historic moment has passed?

Photo credit: Roger Fountain
Dear media,
As a Black writer, I'm torn.
At this moment, I know you need me, and although I want to capitalize on that need, I need you to reflect, focus and institute significant and sustainable changes in your outlets. George Floyd is the news cycle now, but black bodies have been a casualty to white supremacy for hundreds of years. Too many Black people have died at the hands of police officers. Is this finally the moment of change? Think for a minute, why now?
You need my voice, insight and ability to help you navigate and understand our exploding racial powder keg. But most of all, you need my stories, my insight and my perception to speak to the moment. My question is, where will you be when I need you after this moment has passed?
Today, you fill your pages and websites with our bylines and content, hoping to infuse perspective and color into predominantly white content. You mine our pain with op-eds explaining systemic racism and the unyielding murders of our fathers, brothers, lovers, sons and daughters.
Will you still love us when the news cycle shifts? Or will we hear what we've heard so many times before? Crickets.
Will you be there to offer us the coveted jobs, with full-time benefits and paychecks that pay the bills? Or are your mastheads so full of white faces that you can't see us staring at you?
I've worked on staff in several television and radio newsrooms and gotten plum assignments as a freelance writer. I've even been fortunate enough to have stories published in prominent outlets and have been a journalist for eleven years. But I've seen firsthand the extreme racial disparities in the media. I've been the only person of color on a web team or in a newsroom. I've seen how few people of color are employed full-time at many organizations. I've rarely seen people who look like me inhabit the coveted seats of power.
You may ask: Why should we care?
These positions give writers like me the freedom to continue our craft, establish stable careers and support younger writers. It also provides us with the fantasy to explore our communities and the world at large—not just when one of us is struck down in cold blood.
Ebonye Gussine Wilkins' work focuses on media inclusion and better representation. She helps corporations, nonprofits and individuals assess their content and revise or create better work to reflect the communities they serve. Wilkins explains it like this: "Part of preventing this kind of scramble at the last minute would be to hire writers of color much earlier," she says. "Hire them more regularly, pay them proper rates, not the bottom of the barrel rates, and give them an opportunity to write about things other than just 'black issues.'"
In other words, editors, you're the gatekeepers. It's not enough for your outlets to hire the "one." The token African American, Asian, Native American, or person of Latin origins to sit in your newsroom and write, edit and assign all the stories about people in underrepresented communities. One is not enough.
Solomon Jones recently wrote an op-ed for the Philadelphia Inquirer about being the only Black male news columnist. He described the issue as a problem that exists at most major outlets. "It is whiteness — the structures and social phenomena that produce white privilege — that causes outlets like The Inquirer to publish racially offensive material," Jones wrote. Adding, "I truly believe it is not always intentional. However, when your editors are overwhelmingly white when you are self-congratulatory in your white liberalism, and when you routinely ignore the input of black people, you end up with headlines like "Buildings Matter, Too."
This month, Hearst Magazines named its first Black editor-in-chief. Samira Nasr to helm Harper's BAZAAR. She is the first black editor-in-chief in the history of the 153-year-old Hearst-owned publication. Let that sink in for a moment.
Condé Nast beat Hearst eight years ago when Keija Minor was appointed as the first African American editor-in-chief of a Conde Nast publication in 2012.
But let's not get too excited about Condé Nast. Amid ongoing allegations of racism and unequal treatment at Bon Appétit, editor-in-chief Adam Rapoport resigned. Days later, Anna Wintour, editor-in-chief of Vogue since 1988, artistic director for Condé Nast, and Vogue's publisher, since 2013, released a letter of apology for the lack of diversity at Vogue.
"We have made mistakes too, publishing images or stories that have been hurtful or intolerant. I take full responsibility for those mistakes," Wintour wrote. "It can't be easy to be a Black employee at Vogue, and there are too few of you. I know that it is not enough to say we will do better, but we will — and please know that I value your voices and responses as we move forward."
Jonita Davis is an Indiana-based writer who covers social and cultural topics. Her work has appeared in The Washington Post, The Guardian, Vox, Sisters from AARP, and others. She explained that outlets that had previously ghosted her are now clamoring for her stories. She says that as much as she has "FOMO" aka "fear of missing out," she's too pissed to take the assignments.
"If you can't go to your staff now to cover protests and all the issues happening now, then maybe that's a problem," Davis says. "If you have to go running and looking for Black writers, then you don't have a diverse staff. Instead of publications looking to this moment as a call to action to change things, they're patting themselves on the back for hiring Black freelancers."
Just in case you don't know the rates for freelance writers at major outlets – they range from the rare outlet that pays $1 or $2 a word to $100 for thousands of words – which is not enough to survive on.
So, here we are, and here are the facts. Real and lasting change comes from hiring people of color for full-time writing, editing and management positions that pay good salaries with benefits. The truth is, it's great that Black voices are being heard now, but it should have happened long ago.
The question is simple. But, the answer is far more complicated. You need us now. But will you still want us tomorrow?
Rebekah Sager is an award-winning journalist with over a decade of experience covering news, lifestyle, entertainment, and human-interest stories. She's contributed to Playboy, Cosmopolitan, Vice, The Hollywood Reporter, GOOD, and more. She's profiled Billy Porter, Ru Paul, Kathy Griffin, Amber Rose, Danny Trejo and the founder of Kind Bars, and the co-founder of the Black Lives Matter movement, Patrisse Cullors to name a few. Sager is currently working on a book about her years working in media called "Clickable & Sharable," a Black girl version of "Bridget Jones Diary," meets "A Devil Wears Prada."
Communications expert shares the 7-word phrase to shoot down anyone being disrespectful
Try this method next time someone says something rude.
A woman can't believe what she just heard.
Getting caught off guard by a rude comment from a coworker, family member, or total stranger can throw you for a loop. You immediately start wondering how you should respond. Should I insult the person right back or play it cool without stooping to their level? Everyone is going to be thrown by a disrespectful comment at some point, so it’s good to have a response in your back pocket for that moment when it comes.
Communications expert Jefferson Fisher provided a great response that we can all use recently on the Mel Robbins Podcast. Fisher is a Texas board-certified personal injury attorney and one of the most respected voices on argumentation and communication in the world. He is also the bestselling author of The Next Conversation: Argue Less, Talk More.
How to respond to a rude or disrespectful comment
Fisher told Robbins that the first step in responding to the comment is nonverbal. You say nothing. “A lot of silence. So often, if you just wait 10 seconds that you're gonna add distance between what they said and how you're going to respond,” Fisher said. “They're saying this to get something out of you, cause in that moment, they're feeling something, whether it's a fear or an insecurity, whatever it is, you're not going to deliver on that same plane that they are.”
The next step is to let the rude person know that their behavior will not be tolerated in a confident manner.
“So somebody says something disrespectful, you give enough silence to make sure that it's a little awkward, and then you're going to say something to the effect of, ‘That's below my standard for a response.’ All of a sudden, you're now making it clear that what you just said was beneath me. And I don't respond to things that are beneath me in that way.”
Throw it back on them
If you prefer to put someone back on their heels instead of squelching the situation as Fisher recommends, John Bowe, a speech trainer, award-winning journalist, and author of I Have Something to Say: Mastering the Art of Public Speaking in the Age of DisconnectionI Have Something to Say: Mastering the Art of Public Speaking in the Age of Disconnection, says that you should respond with a question: “Do you really mean that?”
“Say it with outrage or dripping sarcasm, with raised eyebrows or deadpan calm. It doesn’t matter. This phrase is quietly disarming and deceptively powerful,” Bowe writes for CNBC. Bowe says the response does two great things for you. First, it gives them a chance to reconsider their words because most rude comments are said without thinking. “By responding with curiosity instead of defensiveness, you’re holding up a mirror. Often, that’s all it takes for the other person to walk back their offense,” he writes.
After the person is asked if they meant what they said, they can double down on their rude comment, but they are probably more likely to backpedal or apologize.
Unfortunately, it’s a fact of life that, unless you live under a rock, you’ll have to deal with people making rude comments. But the best thing you can do is to prepare yourself to confidently put someone in their place so they’ll think twice about ever being rude to you again.