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This hilarious ad for a 1996 Honda is the perfect commentary on materialism.
Photo taken from YouTube Video

When Carrie Hollenbeck needed to sell her 1996 Honda Accord, with over 140,000 lifetime miles on it, having a filmmaker boyfriend paid off. Big time.Max Lanman had the idea to produce an actual commercial to advertise his girlfriend's jalopy. But this wouldn't be some low-budget production for a 4 a.m. run on the local access cable channel. Oh no. Not at all.


“I thought it would be hilarious to make a high-end car commercial for a really junky car,” Lanman told ABC News. “And she had just the car.”

The ad begins like any high-gloss, self-important, sleek car commercial, with a deep-voiced narrator uttering some vaguely inspiring patter: "You, you're different. You do things your way. That's what makes you one of a kind."

Cut to — instead of a luxury vehicle with a slick dash, leather interior, and impeccably dressed anonymous driver — Carrie's old Honda, complete with coffee spills, random objects rolling around in the back, and one of those cassette things you use to play your iPod in a car without Bluetooth.

"You don't do it for appearance. You do it because it works," the narrator adds triumphantly.

Check out the finished product, which has gone viral with over 4 million views:

Lanman may have intended the piece to be more silly than satire, but the faux ad inadvertently makes an important point about the car buying experience in America.

As commonplace as the ads he's lampooning are, the majority of Americans cannot afford a new car. Things are only getting worse — the average price of a new vehicle has skyrocketed 35% since the 1970s, while the median household income is only up about 3% for the same time period.

Cars have always been a status symbol, but somewhere along the line — between the time of horse-drawn carriages and the modern era of Matthew McConaughey selling Lincolns by falling backward into an infinity pool while wearing a tuxedo — cars have become an extreme symbol of status.

Car commercials would have you believe that cars are not something you buy because of how well they can get you from Point A to Point B, but because of how they made you feel and how they make you look to other people. For every person buying a $60,000 car that fits their "lifestyle," (or to sit in their garage, barely touched) there are dozens more people buying a used junker on Craiglist or eBay because it's all they can afford. And there's nothing wrong with that.

Though it wasn't intended to be, Max and Carrie's viral ad is almost a digital middle finger to those who want the rich to get richer and income disparity to get worse. It reminds us to be proud of our ability to successfully live our own lives, even if it's not always pristine or glamorous. This ad ... is practical and real and ... well, it's all of us.

"Luxury is a state of mind," the narrator bellows at the end. Finally, a car slogan everyday Americans can get behind.

All images provided by Bombas

We can all be part of the giving movement

True

We all know that small acts of kindness can turn into something big, but does that apply to something as small as a pair of socks?

Yes, it turns out. More than you might think.

A fresh pair of socks is a simple comfort easily taken for granted for most, but for individuals experiencing homelessness—they are a rare commodity. Currently, more than 500,000 people in the U.S. are experiencing homelessness on any given night. Being unstably housed—whether that’s couch surfing, living on the streets, or somewhere in between—often means rarely taking your shoes off, walking for most if not all of the day, and having little access to laundry facilities. And since shelters are not able to provide pre-worn socks due to hygienic reasons, that very basic need is still not met, even if some help is provided. That’s why socks are the #1 most requested clothing item in shelters.

homelessness, bombasSocks are a simple comfort not everyone has access to

When the founders of Bombas, Dave Heath and Randy Goldberg, discovered this problem, they decided to be part of the solution. Using a One Purchased = One Donated business model, Bombas helps provide not only durable, high-quality socks, but also t-shirts and underwear (the top three most requested clothing items in shelters) to those in need nationwide. These meticulously designed donation products include added features intended to offer comfort, quality, and dignity to those experiencing homelessness.

Over the years, Bombas' mission has grown into an enormous movement, with more than 75 million items donated to date and a focus on providing support and visibility to the organizations and people that empower these donations. These are the incredible individuals who are doing the hard work to support those experiencing —or at risk of—homelessness in their communities every day.

Folks like Shirley Raines, creator of Beauty 2 The Streetz. Every Saturday, Raines and her team help those experiencing homelessness on Skid Row in Los Angeles “feel human” with free makeovers, haircuts, food, gift bags and (thanks to Bombas) fresh socks. 500 pairs, every week.

beauty 2 the streetz, skid row laRaines is out there helping people feel their beautiful best

Or Director of Step Forward David Pinson in Cincinnati, Ohio, who offers Bombas donations to those trying to recover from addiction. Launched in 2009, the Step Forward program encourages participation in community walking/running events in order to build confidence and discipline—two major keys to successful rehabilitation. For each marathon, runners are outfitted with special shirts, shoes—and yes, socks—to help make their goals more achievable.

step forward, helping homelessness, homeless non profitsRunning helps instill a sense of confidence and discipline—two key components of successful recovery

Help even reaches the Front Street Clinic of Juneau, Alaska, where Casey Ploof, APRN, and David Norris, RN give out free healthcare to those experiencing homelessness. Because it rains nearly 200 days a year there, it can be very common for people to get trench foot—a very serious condition that, when left untreated, can require amputation. Casey and Dave can help treat trench foot, but without fresh, clean socks, the condition returns. Luckily, their supply is abundant thanks to Bombas. As Casey shared, “people will walk across town and then walk from the valley just to come here to get more socks.”

step forward clinic, step forward alaska, homelessness alaskaWelcome to wild, beautiful and wet Alaska!

The Bombas Impact Report provides details on Bombas’s mission and is full of similar inspiring stories that show how the biggest acts of kindness can come from even the smallest packages. Since its inception in 2013, the company has built a network of over 3,500 Giving Partners in all 50 states, including shelters, nonprofits and community organizations dedicated to supporting our neighbors who are experiencing- or at risk- of homelessness.

Their success has proven that, yes, a simple pair of socks can be a helping hand, an important conversation starter and a link to humanity.

You can also be a part of the solution. Learn more and find the complete Bombas Impact Report by clicking here.

via UNSW

This article originally appeared on 07.10.21


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