When Carrie Hollenbeck needed to sell her 1996 Honda Accord, with over 140,000 lifetime miles on it, having a filmmaker boyfriend paid off. Big time.

Max and Carrie. Photo used with permission

Max Lanman had the idea to produce an actual commercial to advertise his girlfriend's jalopy. But this wouldn't be some low-budget production for a 4 a.m. run on the local access cable channel. Oh no. Not at all.