This hit show addressed police violence with a fake commercial that felt all too real.

The Oct. 11 episode of FX's new comedy, "Atlanta" delivered on all fronts.

The bold, daring comedy follows Earn Marks (played by Donald Glover) as he manages his cousin Alfred, an up-and-coming rapper who goes by "Paper Boi" (played by Brian Tyree Henry).

Brian Tyree Henry as Alfred Miles (L) and Donald Glover as Earnest Marks (R). Image by Guy D'Alema/FX.


On the show's recent episode titled "B.A.N.," Paper Boi appeared on a fictional talk show "Montague." The entire episode included parody commercials for Swisher Sweets, Arizona iced tea, and more.

But it was the commercial parody for kids cereal Coconut Crunchos that set the episode apart.

In the short spot, a few black children explored ancient tombs (just go with it, kids' cereal commercials are ridiculous). Then, they discovered their treasure: a spread of delicious bowls of Coconut Crunchos. But just as they arrive, a wolf dressed as a mummy jumps out and tries to nab their breakfast.

That's when the commercial takes an alarming turn.

As the wolf attempts to swipe their cereal, an all-business white police officer grabs the culprit and lays him out.

All GIFs via FX Networks/YouTube.

The wolf was handcuffed and roughed up while the children looked on.

The kids tried to reason with the officer โ€” after all, it's just cereal. But he wasn't having any of it. So one of the kids took out their cellphone and started recording the entire exchange.

So much for the most important meal of the day.

While the parody was only 90 seconds of laughing through tears emoji emotions, it was rooted in an all too common truth.

Over-policing isn't just police zeroing in on specific populations or communities. It's about the hyper-militarization of local police forces, school administrators passing the buck on discipline to in-house police officers, and less serious offenses being treated as anything but.

Protesters hold up their hands and chant "hands up, don't shoot!" as they protest the decision not to indict a police officer who used a chokehold in the death of Eric Garner. Photo by Scott Eisen/Getty Images.

In cities across the country, people of color are more likely to be stopped or searched than their white peers are. And a study out of University of California-Davis found โ€œthe probability of being black, unarmed, and shot by police is about 3.49 times the probability of being white, unarmed, and shot by police on average.โ€

Black people are not making this up. We're not exaggerating. Just getting from Point A to Point B can be a matter of life and death.

So, it's no wonder the commercial resonated with so many viewers.

The reactions were swift and plentiful, with many surprised to see the issue of police brutality brilliantly juxtaposed with a kid's cereal commercial.

As such, the joke was nearly overwhelmingly met with praise.

Others cheered "Atlanta" for broaching the topic in such a unique way.

It's great to see shows like "Atlanta" and "Luke Cage" addressing the systemic issues faced by African-Americans in creative, surprising ways.

The lead characters may have superpowers or live in a slightly off-kilter reality (Black Justin Bieber anyone?) but the topics they're signal boosting are very real. And people of all backgrounds are taking notice. It remains to be seen if they'll take action.

Watch the full commercial for yourself. With or without a balanced breakfast.

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Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message โ€” 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again โ€” and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.