This 2-year-old with Down syndrome is breaking down stereotypes around child modeling.
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A&E Born This Way

Tiffany Stafford was flipping through a catalog when she saw a Target advertisement that floored her.

Her two sons, ages 6 and 8, immediately pointed out the model, saying “Mom, she looks just like Sissy!"

Tiffany had never seen something like this before: The child model had Down syndrome, just like her 2-year-old daughter Ellie.


Tiffany's crew (from left): Luke, Ellie, and Will. All photos via Tiffany Stafford, used with permission.

Then she started thinking about Ellie. She's friendly; she's playful; she loves to show off her favorite poses — the idea made sense.

After giving it some thought, Tiffany sent in photos of Ellie to modeling agencies, thinking, “It's worth a shot."

She reached out to agents near Aurora, Oregon, where she lives, and ended up connecting with an agent and ultimately getting Ellie signed to a modeling agency for print publications.

She was excited about the modeling idea for several reasons. First, she knew that Ellie loved being in front of the camera. But, second, and just as important, she believed Ellie would inspire children with disabilities and their parents.

In August 2015, Ellie booked her first campaign for Hooray Haroo, a children's clothing brand based in Portland, Oregon.

“Ellie is such a natural," Tiffany said. “She has some go-to poses like pushing her shoulder up, or putting her finger to her cheek ... we call that her 'model pose.'"

In modeling mode.

One of the best surprises came from the people who saw the advertisements. Tiffany received tons of love from family and friends, and eventually even from media outlets. KGW Portland interviewed her to do a story on Ellie, and a few days later she received a call from a friend that the story had been picked up by USA Today.

Tiffany says a lot of Ellie's success came about after she saw the inspiring work of the nonprofit organization Changing the Face of Beauty.

The group aims to get people of all abilities into mainstream advertisements and media, and they were able to collaborate on a campaign.

Tiffany is an advisory board member of the Down Syndrome Diagnosis Network and has recently joined forces with Changing the Face of Beauty to launch the campaign “Who's Next?" which encourages individuals with disabilities and their families to call out retailers and suggest they be more inclusive in their advertisements.

The less-serious side of modeling.

Tiffany doesn't want to push Ellie into a certain career.

She's not obsessed with the idea of raising a fashion icon (it's fine if Ellie doesn't want to be a model).

But for the moment, she is excited to help battle the stigma around having a developmental disability.

Tiffany's hope?

That the next generation will be even more understanding and loving toward people of all abilities.

Photo by Anna Shvets from Pexels
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Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

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Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

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