The splendid way this viral photo of Chris Hemsworth is helping fight mental illness.
Now this is good publicity.
The celebrity tabloid news industry is basically a collection of our* guilty pleasures rolled into one massively problematic dumpster fire.
*The fact TMZ is bookmarked in my web browser means I am certainly part of the problem.
Photo via iStock.
Body-shaming, invading privacy, luring famous kids into photos using other children as bait — sometimes it feels like there is no lowest low when it comes to the paparazzi and our infatuation with famous folks.
Take actor Chris Hemsworth, for instance.
Photo by Dave Kotinsky/Getty Images.
He's currently filming his new flick, "Thor: Ragnarok," alongside co-star Tom Hiddleston in Brisbane, Australia.
And the two are drawing massive amounts of attention on the set.
So many fans trying to get a peak at #Thor filming in Brisbane @abcnews https://t.co/ACyPxYAD0R— Stephanie Smail (@Stephanie Smail) 1471831170
But instead of all that star-studded excitement going to dumpster fire waste, one seemingly run-of-the-mill tabloid photo of Hemsworth is actually doing a whole lot of good for a worthy cause.
Livin, a small charity fighting the stigma surrounding mental illness, has been thrust into the spotlight thanks to the star.
Thanks @chrishemsworth for the LIVIN love on set for the movie Thor. #itaintweaktospeak ❤️ https://t.co/d5xQAHwPX8— LIVIN (@LIVIN) 1471817148
The Australian group's name and logo appeared on a sweatshirt Hemsworth was sporting on the set after he learned about the nonprofit from a friend of the group's co-founders, BuzzFeed reported. The actor wanted to help get the word out about the charity.
And, wow, did he ever.
Since Hemsworth was spotted in his Livin gear, sales for the brand's apparel line have "spiked," according to the nonprofit.
"You can't really put it into words," cofounder Casey Lyons told Gold Coast Bulletin about the difference Hemsworth's support has made.
"Chris liked the look of it and said, 'That's a cool shirt,'" Lyons said. "When he heard the message behind it, he was more than happy to help support it."
Proceeds from apparel sales benefit Livin's mission of combating stigma and getting the word out that "it ain't weak to speak" — a motto crafted to encourage others to seek help.
Speaking up is a sign of strength. #itaintweaktospeak #gratefullness 🗣❤️ https://t.co/GeRgYDpic8— LIVIN (@LIVIN) 1469792196
Fighting the stigma is a cause near and dear to the cofounders' hearts because they lost a dear friend to suicide a few years back — a loss that inspired them to launch Livin in 2013.
Ending stigma surrounding mental illness is a key component in making progress on this issue.
While mental illness is relatively common — about 1 in 5 American adults live with some form of it, like depression or bipolar disorder, according to the U.S. Department of Health and Human Services — harmful negative stereotypes remain.
Those living with a mental illness aren't weak, dramatic, or more dangerous than anybody else; our society has unfairly labeled them as such.
That's why it matters for a guy like Hemsworth to throw his Thor-like weight behind the issue.
"It’s so great to see someone of [Hemsworth's] profile getting behind the charity," cofounder Sam Webb explained.
Now that's some celebrity news I can consume guilt-free.
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.