Arnold Schwarzenegger is a badass in the movies, but he's increasingly building a reputation as a heroic "action star" in real life. Only, instead of dropping ungodly amounts of fake bullets into his enemies, Schwarzenegger has been dropping rhetorical bombs against his political opponents while building intellectual and emotional bridges to those who disagree with him but still have open hearts and minds.

The most recent example found Arnold responding to a comment someone made on Facebook. On the surface, that may sound like just about the least unique or original jumping off point for a story.




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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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