For most of her life, Balanda Atis has had trouble finding a foundation that matches her skin tone. And she's far from the only woman of color to have this problem.

Growing up in a Haitian community in East Orange, New Jersey, she often heard women in her community voice their frustrations over it. There simply weren't enough specific foundation colors out there for non-white women, so they'd end up using shades that didn't really suit their skin tone.

Even after Atis started working in makeup development at L'Oréal over 18 years ago, this skin tone issue remained prevalent. It actually wasn't until 2011 that their foundation line got the diversity makeover it needed. And that's largely thanks to her.

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Maybelline New York Beauty & Beyond

Today, it might seem like people wouldn't have time to think about makeup during wartime — but during World War II, it was a priority.

It was the 1940s and a difficult time for Americans to keep their spirits up. After all, fascism was rising as a global threat, troops were shipping off for dangerous battles, and everyday life at home was completely disrupted.

With so many men leaving, the country had a lot of work left behind. Someone on the home front had to keep manufacturing weapons, distributing food, and completing other tasks critical to a nation’s survival. Eventually, that had to include women.

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Maybelline New York Beauty & Beyond

Natasha Rossi believed she had the perfect life.

She had two awesome kids — two and a half-year-old identical twins — and the love and support of her boyfriend, Desi. Life, she thought, could only get better.

All photos via Upworthy/Walgreens.

Then, in January 2019, she was hit with some of the hardest news that anyone can hear.

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Walgreens

When Julia was little, she had a small grey mark on the left side of her face. By the time she turned 13, it had spread across her forehead and cheek.

Since it didn't look like your average birthmark, it worried Julia and her parents, so they went to a doctor to make sure it wasn't cancerous. While the biopsies came back negative, the doctors didn't have a name for the discoloration on Julia's face.

Julia Hernandez. All photos via Dermablend.

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