For most of her life, Balanda Atis has had trouble finding a foundation that matches her skin tone. And she's far from the only woman of color to have this problem.
Growing up in a Haitian community in East Orange, New Jersey, she often heard women in her community voice their frustrations over it. There simply weren't enough specific foundation colors out there for non-white women, so they'd end up using shades that didn't really suit their skin tone.
Even after Atis started working in makeup development at L'Oréal over 18 years ago, this skin tone issue remained prevalent. It actually wasn't until 2011 that their foundation line got the diversity makeover it needed. And that's largely thanks to her.