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Woman's cheeky PSA to swap sports metaphors for makeup lingo at work has other women applauding

"The deal's not over before we apply the setting spray" needs to be said in offices immediately.

@arikraemerhq/TikTok

Can we please normalize this??

Anyone who’s worked in an office setting knows that corporate lingo and sports jargon go hand-in-hand. In fact, the two are intertwined within history, but that’s another story. But while there’s nothing wrong with “knocking it out of the park” or “being a team player,” what if workplace language took a more feminine turn?

This was the thought experiment that began after Ari Kraemer, a 32-year-old sales and marketing professional from Minnesota, began quite literally flipping the workplace script by injecting makeup and beauty metaphors into the conversation. Honestly, it’s something Elle Woods would be so proud of.

In Kraemer's first video, posted in May, she says things like, "I know we want to move forward with this, but are we adding the foundation before the primer here?" and, "I'm seeing buying signals here too, but the deal's not over until we add our setting spray," which beauty aficionados will immediately understand.

@arikraemerhq We’re gonna need a full beat to win this pitch
♬ original sound - Ari Kraemer

If you need a translation, Kraemer is basically suggesting that someone is getting ahead of themselves in the first statement, and that the “deal” isn’t over until a final, cementing action is taken in the second. So maybe like, “You’re stepping up to the plate without a bat” and, “The game’s not over until the clock reaches 0:00”? I don’t know…I’m not a sports person!

Kraemer’s silly-but-smart video quickly went viral and got such positive feedback.

"Great analysis of how gendered language is," one person shared.

Another said, “As someone who works at Ulta corporate, I’m using all of these.”

Similarly, another added, “I work in cosmetic science. I’m going to legit start using these at work.”

And of course, people were inspired to contribute their own suggestions.

"We're aiming for a natural glow, not a full beat."

"I think we're veering on blush blindness with this. Let's scale back."

“Great initial idea, needs a blending shade.”

“You’re trying to add lashes before the glue is tacky.”

"The client wants Charlotte Tilbury quality on an NYX budget."

Following her viral success, Kraemer has posted quite a few more of these bad boys. Including one below where we really get to see makeup and sports metaphors go head-to-head…ultimately coalescing in the most wholesome way.

And to think, this all started after going to a work summit where the speaker constantly used sports metaphors, leaving Kraemer and a female colleague feeling isolated. "It kept distracting from his point," she said in an interview with BuzzFeed. "My female colleague and I joked about it, and I thought, Why not flip the script? Why do we always default to sports and war when talking about business?"

In a subsequent interview with Newsweek, she added that, "Traditional sports metaphors feel overused, and they exclude those of us who do not follow sports.” She believes her videos “resonated because so many women want to show up in ways that reflect their authentic experience.”

@arikraemerhq Replying to @anna f curtis • skincare stuff more requests from the comments and a few originals #corporatehumor #womeninbusiness #worklife ♬ original sound - Ari Kraemer

And for those who would like to infuse a bit more beauty gab into the workplace to give it a true glow-up, Kraemer even wrote a book, titled Touching Up, compiling some of her most beloved makeup-inspired phrases. The book, of course, is an unapologetic hot pink. Again, so Elle Woods-coded. Love to see it.

Canva Photos & Mike Mozart/Flickr & Carla Lewis/Flickr & Shelley/Flickr

Why do millennials look younger than other generations?

It's a well-noted phenomenon that people used to look, well, older. Millennials, in particular, seem to be hyper-aware of this strange occurrence. When we think of the movie and TV stars of our youth, for example, we're often stunned to learn how old they were. Al Bundy from Married With Children is a spry 39 years old when the series starts. George Costanza is a mere 29 when Seinfeld begins. The entire cast of Cheers was in their 30s for most of the run, with Kelsey Grammer being just 28 in his first appearance on the show. We could have all sworn up and down these people were well into their 40s!

But no. Our shocking inability to accurately determine the ages of people outside our generation definitely begs a self-serving and tongue-firmly-in-cheek question: Are millennials just aging absolutely phenomenally?

Kristen, a "proud millennial" on TikTok, thinks so. In a recent video, she posed the question to her followers: Why do millennials look so young?

"I have a question for millennials. What do you guys think we did right growing up that we look young?"

Anticipating the reaction to her question, she immediately scoffs. "Don't even look at me like that! Don't even lie to yourself! Look at us!" She asserts that millennials look younger than Gen Z, or at least the same age, despite being quite a bit older. "Do you guys think it was the tanning beds? Or the hot pockets we used to eat?"

Watch the hilariously tongue-in-cheek video here:

@krisalmasan

Millennials 🫶🏻 #millennialsoftiktok #fyp

Kristen may have had the guts to say it out loud, but she's definitely not the only one thinking it. Her video racked up over a million views and people were chomping at the bit to chime in with their own theories on why millennials are aging like fine wine.

Some say it was the things we ate, or the less-than-ideal products we used on our body at the time:

"We took Flintstones vitamins"

millennials, gen x, gen z, aging, health, beauty, generations, flintstonesYabba dabba doo!Giphy

"It was the apricot scrub"

"It's all the preservatives we ate in our food. We're pick[l]ed,"

"Slathered ourselves in Bath and Body Works Cucumber Melon daily"

"Oxy pads"

"It's all the preservatives in the lunchables we ate every day"

Some say it's because we grew and aged au naturale:

"We didn't start Botox at 19"

"We didn't have 12 step skincare routines when we were 10"

"We look younger than Gen Z because we didn't inject tons of filler in our faces when we were 22"

millennials, gen x, gen z, aging, health, beauty, generations, skincareGen Alpha is obsessed with SephoraGiphy

Maybe it was something less tangible and more spiritual:

"We just tell ourselves we are still babies and our cells believe us"

"Laughter. Generations before us were too serious. Gen z is too afraid of being cringe"

"It was because we reposted those long threads on MySpace and god blessed us for it ✨"

"It was forwarding the chain mail"

"Gen z wanted to grow up so fast and we wanted to stay young."

Or maybe we're just less stressed and anxious than the generation that's growing up now (which says a lot, because we are pretty darned stressed and anxious)

millennials, gen x, gen z, aging, health, beauty, generationsMillennials to every other generation: "Breathe, calm down"Giphy

"We didn’t have social media in middle school. I swear it’s that"

"Unlike Gen Z we weren’t up in everyone else’s business and stressing over stuff that doesn’t affect us at all. We weren’t offended by everything"

Whatever it is, there's definitely something to this phenomenon. It's been noted even by experts (not just hilarious TikTok commenters). One possible explanation is that millennials came of age right when we, as a culture, realized the importance of sunscreen and proper hydration. The theory that using makeup and skincare from too young of an age might end up being bad for your skin in the long run may actually hold some water, as well.

Simply put, millennials had the luxury of learning from the mistakes made by Gen X and Boomers. It's definitely possible that, at scale, cultural differences in how we were raised and how we approached health and wellness as we grew up have led to major differences between generations.

Personally, though, I think Lunchables and high-energy sodas like Surge and Jolt had medicinal properties that provided us with an extra burst of youth. But we'll probably never know for sure.

Pency Lucero watches the Northern Lights.

Seeing the northern lights is a common bucket list adventure for many people. After all, it ticks a lot of boxes—being a dazzling light show, a rich historical experience, and a scientific phenomenon all rolled into one. Plus there’s the uncertainty of it all, never quite knowing if you’ll witness a vivid streak of otherworldly colors dance across the sky…or simply see an oddly colored cloud. It’s nature’s slot machine, if you will.

Traveler and content creator Pency Lucero was willing to take that gamble. After thorough research, she stumbled upon an Airbnb in Rörbäck, Sweden, with an actual picture of the northern lights shining above the cabin in the listing. With that kind of photo evidence, she felt good about her odds.

airbnb, sweden, sweden northern lights, night sky sweden, green lightsThe Northern Lights in Sweden.via Airbnb

However, as soon as she landed, snow began falling so hard that the entire sky was “barely visible,” she told Upworthy. Martin, the Airbnb host, was nonetheless determined to do everything he could to ensure his guests got to see the spectacle, even offering to wake Lucero up in the middle of the night if he saw anything.

Then one night, the knock came.

In a video Lucero posted to TikTok, which now has over 12 million views, we hear Martin ushering her out to take a peek. Then we see Lucero’s face light up just before seeing the sky do the same.

“I thought it was a prank,” the onscreen text reads in the clip. “And then I see it….”

Watch:

@misspencyl

I’m on the verge of crying every time I watch this video I still cannot believe it. 📍 Rörbäck, Sweden


“I was mostly in awe of what this Earth is capable of,” Lucero recalled. “I never expected it to be THAT beautiful for the naked eye.” This is a hopeful sentiment against the widely accepted notion that the northern lights are often better looking in photos than they are in real life.

As Lucero asserted in a follow-up video, “Our video doesn’t do it justice at all…I would argue it’s even better for the naked eye.”

@misspencyl

Replying to @PatriotFamilyHomes I would argue its even better for the naked eye. Our video doesn’t do it justice at all. To be fair our Airbnb host said the one we saw doesn’t happen very often so I guess we were just very very lucky 🥹

Others were quick to back Lucero with anecdotes of their own experience. “It’s definitely possible to see it like in the pics. I saw it this winter in Norway, there was bright green, purple and so much movement.”

“They’re so much better in person, the way they dance and move around is insane and beautiful.”

iuceland night sky, iceland, nortern light iceland, aurora, night light, iceland beachThe Northern Lights in Iceland.via Nicolas J. Leclercq/Unsplash

Of course, if you ask Martin, who everyone agreed was the best host ever, seeing guest reactions of pure wonder and joy is even “better than the lights themselves.” But still, he can’t deny that there’s a breathtaking magic to it all. He shared with Upworthy that “Sometimes it feels like it will pull you up in the sky like you are in the middle of it. I wish everyone would have the chance to witness it.”

norway, northern lights, nature, beautiful night sky, lights in sky, snow, Amazing light display from Mother Nature.via Lightscape/Unsplash

When it comes to tips for actually seeing the northern lights, Martin admits it still mostly comes down to being in the right place at the right time. Luckily, his Airbnb listing can help with that.

What causes the northern lights?

The Northern Lights, scientifically known as Aurora Borealis, occur when charged particles from the sun collide with the atmosphere near the poles. The charged particles interact with gases such as nitrogen and oxygen to produce credible, colorful light displays that float magnificently above the night sky. The Northern Lights are most visible in high-latitude regions such as Sweden, Finland, Norway, Iceland, Alaska, and Canada.

Nature has a great way of reminding us that beyond the distractions and distresses of modern life, there is sublime beauty waiting for the chance to capture our hearts.

This article originally appeared two years ago.

An "unpopular" nail opinion is going viral.

Ashley Shim (@ashleyy.shim on TikTok and Instagram) never meant to go viral. But when she posted a video to TikTok about her “unpopular opinion” regarding nail length, the Internet paid attention. With over 2 million views and counting, Shim’s “short nail theory” is resonating with countless viewers around the world. More importantly, she’s created an essential space to discuss beauty standards, authenticity, the male gaze, and what we consider attractive.

The video opens with Shim walking down the streets of New York City. Her message is clear: women with short, natural nails exude the best type of confidence. “All the girls who wear their nails super short, you know they just don’t give a flying f*ck,” Shim proudly proclaims in her now-viral video. “You know they don’t care, they’re living their best life. She’s a baddie, and really freaking confident.”


@ashleyy.shim

theres nothing more lethal than this 💅


Short nails, big confidence

For Shim, this wasn’t just a callous or random observation. It came from the heart. “Growing up, I used to think having long acrylics was the beauty standard, like that’s what made someone look prettier or cooler. It felt like the ‘popular girl’ look,” she tells Upworthy. “But as I’ve gotten older and started leaning into real self-love and confidence, I realized my nail length has nothing to do with how beautiful or worthy I feel.”

Obviously, her video struck a chord with countless others who also feel tyrannized by the current beauty standards. Today, social media platforms are flooded with photos of long, intricately painted acrylic or gel nails that sport increasingly complex designs. Beauty website Byrdie predicted that in 2025, “nail art will be bigger and bolder” and recommended “asking your manicurist” to add charms, decals, or layered gel shapes to nail designs. Glamour writer Channing Smith reported feeling “nail envy” after eyeing Lizzo’s bright-pink, textured nail look and Megan Fox’s 5-inch-long holographic gel set on Instagram.


But Shim urges us to think about what really makes us feel good. And does that include having your nails shellacked in chrome powder and weighed down by flash-cured 3D textures? “I’ve had phases where I just let my nails breathe—no polish, no salon visits, nothing. And now, when I do go, it’s just for a basic solid color, cut suuuper short,” she tells Upworthy. “I really just want people to feel good and confident, no matter what their nail length looks like. You don’t need to compare yourself to what you see online or in person—just do what feels like you.”

The hidden costs of beauty

Although these long, elaborate nails with pretty colors and iridescent shimmers are nice to look at, be warned: they come with a hefty price tag. Typically, a gel manicure (which uses a UV light to harden and cure polish, as opposed to air drying) can cost anywhere between $30 to $70, depending on the salon. Let’s do some quick math: given that these manicures only last a few weeks, and it’s standard practice to get your nails done twice a month, on average, nail maintenance comes out to a grand total of $70 a month. That’s at least $840 per year.

The cost increases significantly with textured and three-dimensional designs, a trend first popularized in South Korea and Japan.

3D nail design, acrylic nail set, nail art, nails, 3DFake nails are fun but they'll cost you. Photo credit: Canva

Growing up, Shim saw her mom embrace natural nails, which led to her realization that nail length and self-worth aren’t really linked at all. “She rarely ever had her nails done—she was always cooking, cleaning, using her hands—and she never cared what anyone thought,” recounts Shim. “Watching her be so effortlessly herself made me question why I ever thought nails had anything to do with confidence or beauty in the first place.”

A movement that’s bigger than beauty

The response to Shim’s video was swift, with people rushing to the comment section to share their own experiences.

“Long fake nails are the patriarchy making sure you can't do anything efficiently,” one user declared. "It’s just one more thing we’re supposed to spend money on and upkeep to perfection for the male gaze. Hard pass for me," added another.

User @jellibee also endorsed Shim’s “short nail theory,” commenting, “I learned a long time ago that fussing over nails, hair, and makeup (and shoes and purses) was a waste of money and mental health. True power is ignoring all of it.”

However, not everyone is so keen on this idea. “It’s always the girls with short nails trying to justify and hype them; you don’t see girls with long nails comparing and judging,” wrote one user (to which Shim responded, “It was not my intention whatsoever” to pit women against each other). Another person echoed this sentiment, writing, “Yes, and I’ll add that if she wears her nails long… she’s living her best life, she doesn’t give af, she’s a baddie.”


@ashleyy.shim

Replying to @Niki Alexiou


But at the end of the day, Shim is just happy that her little slice of the Internet became a space for people to express their points of view. “[This video] really felt like this little community of people who were just waiting to uplift each other. I’m so grateful this video brought people together,” she says.

The bottom line

The most powerful takeaway from Shim’s viral moment? Authenticity. Beauty trends are just that: trends. Fleeting. Ephemeral. Gone tomorrow. So, what’s the use of chasing something that isn’t real? Whether you’re rocking nails so long you can’t ball your hands into a fist, or ones that are neatly trimmed, all that matters is that you feel at home in your own body.


self-love,  beauty standards, beauty, nails, self confidendeBeauty trends are gone tomorrow: try chasing something genuine. Giphy

As Shim reminds us, "The video wasn’t made to spark a debate or pit people against each other based on nail length. It was just me sharing something that feels really authentic to me… that’s it!”