Someone challenged “bored teens” to clean up local parks and beaches. They absolutely nailed it.

When hashtag social media challenges go viral, they’re usually bad news. The Tide pod challenge, cinnamon challenge, and that one where people stuck condoms on their heads were all pretty bad ideas.

But over the weekend, #Trashtag went viral, inspiring young people all over the world to buy a box of garbage bags and post photos of themselves cleaning up their local parks, beaches, and wilderness areas.

It’s believed that the trend started on March 5 when Facebook user Byron Román shared a photo of himself issuing a challenge to “bored teens” asking them to “Take a photo of an area that needs some cleaning or maintenance, then take a photo after you have done something about it, and post it.”


The post has since been deleted but it was shared over 300,000 times.

via Byron Román / Facebook

The hashtag campaign dates back to 2015 when UNCO, a company that makes camping gear, started the #TrashTag project to challenge people to pick up 10,000 pieces of trash within a year.

Here are just a few of the hundreds of people who participated in the #Trashtag challenge:

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Флешмоб #trashtag: пользователи соцсетей со всего мира убирают мусор и делятся фотографиями «до и после» Парки, пляжи и леса — люди добровольно делают природу вокруг себя чище, призывая остальных присоединиться к «челленджу». 10 марта пользователь Reddit на подсайте /wholesomememes запустил «челлендж» для «всех скучающих подростков». Он попросил пользователей «главной страницы Интернета» выкладывать фотографии до и после уборки загрязнённых территорий. В комментариях предложили название для «челленджа» — #trashtag. Комментаторы выразили надежду, что движение наберёт популярность, и сравнили его с Ice Bucket Challenge по пользе, которую «челлендж» может принести обществу. Вскоре фотографии убранных пляжей и парков начали появляться в других разделах Reddit. В тот же день пользователи создали отдельный сабреддит /trashtag.

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