Should we be surprised by the most profitable film of 2017 so far?

Flying below the high-profile summer superhero flicks and the latest blockbusters brought to you by Disney, one unexpected film is hanging on to the noteworthy title of "most profitable film of 2017" (thus far):

Jordan Peele's "Get Out."


The writer and director of "Get Out," Jordan Peele. Photo by Valerie Macon/AFP/Getty Images.

"Get Out" wasn't just critically acclaimed and beloved by audiences — it also raked in cash at the box office.

The horror flick, which brilliantly explores the nuances of race relations and racism in today's America, brought in over $250 million in ticket sales around the world, a number that far surpasses its production budget of a mere $4.5 million.

The return on investment for "Get Out" stands at a staggering 630%, according to The Wrap, which considered overall budgets and box office results of the top-grossing films of 2017 for its analysis.

Allison Williams and Daniel Kaluuya, who star in "Get Out." Photo by Valerie Macon/AFP/Getty Images.

To be clear, "Get Out" isn't the top-grossing film of 2017. That honor currently goes to "Beauty and the Beast," which brought in $1.26 billion worldwide.

"Beauty and the Beast," however, was created on a $160 million production budget and included a costly global marketing campaign. While its return on investment is still impressive, exceeding 400%, it pales in comparison to "Get Out."

Should we be surprised by "Get Out" standing at No. 1?

On one hand, any film that can pull in those box office numbers from a budget that small deserves a round of applause.

On the other hand, the historic success of "Get Out" comes amid growing demands that Hollywood recognize and respond to the impressive financial feats of films featuring stories about people other than straight, white men.

Stars of 2016's "Hidden Figures" (left to right) Octavia Spencer, Taraji P. Henson, and Janelle Monáe. Photo by Kris Connor/Getty Images for Academy of Motion Picture Arts and Sciences.

Hollywood tends to see blockbusters led by women, people of color, and other marginalized groups as rare exceptions to the rule.

But in the past few years, evidence has shown that's not really the case at all.

"Every time there’s a success [of a film with a mostly black cast], it gets swept under the rug,” Jeff Clanagan, president of Lionsgate’s Codeblack Films, told The Washington Post in regards to 2016's "Moonlight." "It's almost like there's an asterisk on it. They chalk it off as an anomaly.”

Last year, "Hidden Figures" — a film predominantly led by black women — was the highest-grossing Best Picture nominee at the Academy Awards. In July, "Girls Trip" (again, starring all women of color), exceeded box office expectations; it has pulled in over $76 million globally to date.

Surpassing "Guardians of the Galaxy Vol. 2" as this summer's highest-grossing blockbuster, "Wonder Woman" is nearing the $800 million mark in global box office sales.

Gal Gadot, star of "Wonder Woman." Photo by Theo Wargo/Getty Images.

Audiences are hungrier than ever to see diverse stories on the big screen. Why isn't Hollywood listening?

A new report by the University of Southern California's Annenberg School for Communication and Journalism paints a bleak picture in terms of media representation across the highest-grossing films of 2016.

The report, which analyzed the demographics of speaking and named characters in the year's 100 top films, found that marginalized groups — particularly women, racial minorities, and LGBTQ people — continue to be underrepresented. For Hispanic women and people with disabilities, the numbers were downright abysmal.

It's not so much that audiences are choosing not to see films featuring these characters — it's more that those movies aren't being produced in the first place by a film industry overwhelmingly run by older straight white men.  

"Diversity is not just something that just happens,” Katherine Pieper, a research scientist at USC, told the Associated Press of the study. “It’s something you have to think about and aim for as an objective and achieve."

The data suggests studio execs would be wise to get out of their boxes and start making films for a more diverse audience. It'd pay off in more ways than one.

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Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

Even as millions of Americans celebrated the inauguration of President Joe Biden this week, the nation also mourned the fact that, for the first time in modern history, the United States did not have a peaceful transition of power.

With the violent attack on the U.S. Capitol on January 6, when pro-Trump insurrectionists attempted to stop the constitutional process of counting electoral votes and where terrorists threatened to kill lawmakers and the vice president for not keeping Trump in power, our long and proud tradition was broken. And although presidential power was ultimately transferred without incident on January 20, the presence of 20,000 National Guard troops around the Capitol reminded us of the threat that still lingers.

First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.