Flying below the high-profile summer superhero flicks and the latest blockbusters brought to you by Disney, one unexpected film is hanging on to the noteworthy title of "most profitable film of 2017" (thus far):
Jordan Peele's "Get Out."
The writer and director of "Get Out," Jordan Peele. Photo by Valerie Macon/AFP/Getty Images.
"Get Out" wasn't just critically acclaimed and beloved by audiences — it also raked in cash at the box office.
The horror flick, which brilliantly explores the nuances of race relations and racism in today's America, brought in over $250 million in ticket sales around the world, a number that far surpasses its production budget of a mere $4.5 million.
The return on investment for "Get Out" stands at a staggering 630%, according to The Wrap, which considered overall budgets and box office results of the top-grossing films of 2017 for its analysis.
Allison Williams and Daniel Kaluuya, who star in "Get Out." Photo by Valerie Macon/AFP/Getty Images.
To be clear, "Get Out" isn't the top-grossing film of 2017. That honor currently goes to "Beauty and the Beast," which brought in $1.26 billion worldwide.
"Beauty and the Beast," however, was created on a $160 million production budget and included a costly global marketing campaign. While its return on investment is still impressive, exceeding 400%, it pales in comparison to "Get Out."
Should we be surprised by "Get Out" standing at No. 1?
On one hand, any film that can pull in those box office numbers from a budget that small deserves a round of applause.
On the other hand, the historic success of "Get Out" comes amid growing demands that Hollywood recognize and respond to the impressive financial feats of films featuring stories about people other than straight, white men.
Stars of 2016's "Hidden Figures" (left to right) Octavia Spencer, Taraji P. Henson, and Janelle Monáe. Photo by Kris Connor/Getty Images for Academy of Motion Picture Arts and Sciences.
Hollywood tends to see blockbusters led by women, people of color, and other marginalized groups as rare exceptions to the rule.
But in the past few years, evidence has shown that's not really the case at all.
"Every time there’s a success [of a film with a mostly black cast], it gets swept under the rug,” Jeff Clanagan, president of Lionsgate’s Codeblack Films, told The Washington Post in regards to 2016's "Moonlight." "It's almost like there's an asterisk on it. They chalk it off as an anomaly.”
Last year, "Hidden Figures" — a film predominantly led by black women — was the highest-grossing Best Picture nominee at the Academy Awards. In July, "Girls Trip" (again, starring all women of color), exceeded box office expectations; it has pulled in over $76 million globally to date.
Surpassing "Guardians of the Galaxy Vol. 2" as this summer's highest-grossing blockbuster, "Wonder Woman" is nearing the $800 million mark in global box office sales.
Gal Gadot, star of "Wonder Woman." Photo by Theo Wargo/Getty Images.
Audiences are hungrier than ever to see diverse stories on the big screen. Why isn't Hollywood listening?
A new report by the University of Southern California's Annenberg School for Communication and Journalism paints a bleak picture in terms of media representation across the highest-grossing films of 2016.
The report, which analyzed the demographics of speaking and named characters in the year's 100 top films, found that marginalized groups — particularly women, racial minorities, and LGBTQ people — continue to be underrepresented. For Hispanic women and people with disabilities, the numbers were downright abysmal.
It's not so much that audiences are choosing not to see films featuring these characters — it's more that those movies aren't being produced in the first place by a film industry overwhelmingly run by older straight white men.
"Diversity is not just something that just happens,” Katherine Pieper, a research scientist at USC, told the Associated Press of the study. “It’s something you have to think about and aim for as an objective and achieve."
The data suggests studio execs would be wise to get out of their boxes and start making films for a more diverse audience. It'd pay off in more ways than one.
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."