Nearly 80 years ago, the Battle of the Overpass was a national PR disaster for Ford Motor Company.
Things were white-hot in and around Detroit in 1937 when it came to unionizing auto workers.
The National Labor Relations Act, just established in 1935, gave workers a lot more rights when it came to organizing, and it included the right to distribute information at the gates of factories to get out the truth about what it meant to join a union and gain workers' rights.
The United Auto Workers had had some big successes at Chrysler and General Motors and was gaining ground with Ford, but the latter company fought hard against letting the union in.
One of the key events that turned the tide has been known ever since as The Battle of the Overpass, at Ford's massive River Rouge plant in Dearborn, Michigan.
On May 26, 1937, the UAW decided to take action with an informational flyer and newsletter campaign talking about the newly-won rights under the NLRA as well as a campaign to raise wages from $6 for an 8-hour work day ($99 in today's dollars) to $8 for a 6-hour day ($132 today).
Sure, they were shooting high, but it was designed to get attention — and to get Ford talking. The River Rouge plant, one of the largest of its kind in the world, had 9,000 workers that the UAW wanted to reach.
Original flyer passed out at the gate, Ford River Rouge Plant, 1937. Image via Walter P. Reuther Library.
After many workers took the flyers that the roughly 40 organizers had been passing out all day long, UAW organizers Walter Reuther, Richard Frankensteen, and two more gathered on the pedestrian overpass over Miller Road at gate 4 of the plant for photos by Detroit News photographer James R. "Scotty" Kilpatrick. The Ford logo was behind them, which is why they chose that spot.
It was a fateful decision.
Private security guards from Ford came out (some estimates were as high as 40) and attacked them.
"Just look at the smiles on their ... OWWW! STOP THAT!" Image by James Kilpatrick/Detroit News via U.S. National Archives and Records Administration.
The organizers were beat, kicked, thrown down stairs (breaking the back of one of the men), and slammed into the ground.
The photographer was also accosted by the guards, who demanded he turn over the photographic plates to them so they could be destroyed. In a brilliant move, he hid the actual plates under the seat of his car and gave them blanks.
Those damned union thugs. Oh, wait ... Image by James Kilpatrick/Detroit News via U.S. National Archives and Records Administration.
This turned out to be a crucial decision. After the battle was over, Ford immediately began to spin the incident to make itself look like the victim.
The head of security for Ford, Harry Bennett, told Time magazine that the "affair was deliberately provoked by union officials ... they simply wanted to provoke a charge of Ford brutality. ... I know definitely no Ford service man or plant police were involved in any way in the fight."
But as soon as Kilpatrick's photographs were developed, they hit the presses, and the tide turned quickly when newspapers all over the country featured the brutality of Ford's hired goons. Public opinion was firmly on the side of the workers.
In fact, when Henry Ford's lawyers and Bennett were called in front of the newly-established National Labor Relations Board on violating the National Labor Relations Act in dozens of ways, members of the press — such as Kilpatrick — gave the most damning evidence along with Ford workers who testified that if anybody who worked in the belly of the Ford beast expressed an interest at all in unionizing, they were fired immediately and escorted out of the plant.
All of this happened in 1937, and Henry Ford finally realized he had to recognize the union and negotiate a contract.
Walter Reuther (left), future president of the UAW, and organizer Richard Frankensteen are shown immediately after the attack. By the look in Walter's eyes, it seems he had a heart of gold. Image via Walter P. Reuther Library.
Three years later, the UAW finally had its first collective bargaining agreement with Ford.
The combined one-two punch of the publicity around the Battle of the Overpass and the National Labor Relations Board hearings gave Ford no alternative.
The UAW went on to help create good union jobs and, eventually, help millions of people achieve a middle-class income with health insurance and pensions as well.
Its peak membership was 1.5 million in 1979.
What can we learn from this?
In 1937, these workers fought for an increase in wages to make better lives for their families and their communities. They gave their blood, and sometimes their very lives, in order to make sure future generations had it better than they did.
We're at a turning point in this country. Unions now represent a historically low number of working people while income inequality is at one of the most extreme levels ever.These two facts are related.
It's time we rebuilt the labor movement and turned it into the force for good jobs that it once was.
BONUS! Get into the spirit of the times with this retro clip of a bird's-eye view of the enormity of the Ford River Rouge plant in 1937, complete with florid voice-over worthy of William Shatner.
[youtube https://www.youtube.com/embed/WjMcY7ON6qU?start=84&end=118 expand=1]For more, check the Walter P. Reuther Library at Wayne State University. Also, if you ever get to Michigan, UAW Local 600 has a collection of photos about the Battle of the Overpass as well as the 1932 Ford Hunger March.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.