+
upworthy
Family

Dutch Bros Coffee hopes to raise $1.5 million for ALS research on Drink One for Dane Day.

Dutch Bros Coffee hopes to raise $1.5 million for ALS research on Drink One for Dane Day.

When Dutch Bros. Coffee founder Dane Boersma got terribly sick, the family thought he had Lyme disease. It turned out to be ALS.

At the time of his dad's diagnosis, Brant Boersma knew almost nothing about ALS. All he really knew was that Lou Gehrig had it and was forced to retire from baseball because of it.

"Now I know more than I wanted to," says Boersma. "This disease is brutal. It’s evil. To put it simply, you slowly become a prisoner to your body. In my Dad’s case it was slow moving, but when it’s so intimate to your life, time doesn’t matter anymore."


ALS is notoriously difficult to diagnose, especially in the early stages, because it mimics many other neurological disorders. It inexplicably causes motor neurons to die, slowly but surely taking away the ability to move, talk, eat, and breathe. Dane didn't receive a full diagnosis until had already had respiratory failure and was on a ventilator. But Brant and the rest of Dane's family had watched his decline with helplessness and confusion.

"Words don’t really matter or even compare to the feeling of watching your hero go through such a traumatic experience," says Boersma. "I just knew that I needed to be there with my family, by his side."

Dane passed away in 2009 after a four-year battle with ALS.

Dane (left) and Brant (right) Boersma, seven years before Dane's passing. Photo credit: Brant Boersma

Boersma created Drink One for Dane Day at Dutch Bros. to honor his dad and raise money for ALS research.

Boersma describes his dad as "an incredible man" and his personal hero. "He was like a social glue that brought a variety of people together," says Boersma. "He had so many friends and loved so many people." He was known to many by his nickname, The Wiseman.

After what his family went through with Dane's journey, Boersma wanted to do something to educate people about ALS. "Nobody really knew what it was," he says, "so we wanted to not just honor him, but bring awareness to this disease. Shed some light on what it is, bring it to people’s attention."

"Also," Boersma adds, "we wanted to remind those people that cared about him so much that life is happening and we should celebrate that."

And so Drink One for Dane Day was born. On May 10th, Dutch Bros. Coffee will dedicate all of their coffee sales to ALS research—and to the man who never let his debilitating disease get in the way of his love for a good cup of coffee.

Drink One for Dane Day raised $1.3 million for ALS research in 2018. Photo credit: Dutch Bros. Coffee

"Every Dutch Bros Coffee poured on Drink One for Dane Day will fund the Muscular Dystrophy Association’s (MDA) crucial ALS research which is critical to find a cure," says Boersma. "Since its inception, MDA has invested more than $165 million in ALS research, with $20 million having been spent in the last five years."

Drink One for Dane Day is as much a celebration of life as it is a fundraiser for a deadly disease.

More than 30,000 people will be diagnosed with ALS this year, and most will be given two to five years to live. There is no cure at this time.

Boersma hopes Drink One for Dane Day will help researchers find a way to treat the disease However, he says that the May 10th event is about much more than funding ALS research—it's a celebration of life and "a battle cry for love."

Boersma told Upworthy:

On Drink One for Dane Day, I cruise in to all the Dutch Bros stands in town. I buy drinks and toast with family, friends, and strangers. The day has become so much bigger than a disease. It has become this reminder that humanity is incredible. In spite of obstacles or pain, we rally together not only in the pursuit of conquering this horrific disease, but also to unite and celebrate what we have—the ability to make a difference not just in our own lives, but each other’s. Drink One for Dane Day is a battle cry for love, and that’s what my Dad did so well with his life. He fought for love, not just on an intimate level, but on a community level. So if you read this and you’re out there on May 10th, know that there’s a whole community of humans raising a cup to life and love and the ability to make a difference. And even if you can’t donate or swing through and grab a drink, take a minute and salute with us the hope and dream of a greater world.

In 2018, Drink One for Dane Day brought in $1.3 million for the Muscular Dystrophy Association. This year, they're shooting for $1.5 million.

Brant Boersma will be at the original Dutch Bros. stand in Grants Pass, Oregon on Drink One for Dane Day, raising a toast to his hero, The Wiseman. If you'd like to join him May 10th to help fund ALS research, find a Dutch Bros. location near you here.

Education

12 books that people say are life-changing reads

Some books have the power to change how we see ourselves, the world, and each other.

Photo by Ben White on Unsplash

Books are powerful.

As a participant in the Amazon Associates affiliate program, Upworthy may earn proceeds from items purchased that are linked to this article, at no additional cost to you.

Out of all human inventions, books might just be the greatest. That may be a bold statement in the face of computers, the internet and the international space station, but none of those things would be possible without books. The written recording of human knowledge has allowed our advancements in learning to be passed on through generations, not to mention the capturing of human creativity in the form of longform storytelling.

Books have the power to change our lives on a fundamental level, shift our thinking, influence our beliefs, put us in touch with our feelings and help us understand ourselves and one another better.

That's why we asked Upworthy's audience to share a book that changed their life. Thousands of responses later, we have a list of inspiring reads that rose to the top.

Keep ReadingShow less
Photo by Kelly Sikkema on Unsplash

Things new parents think they need but don't.

There's nothing like preparing for a new baby. The excitement and anticipation take hold and before you know what's happening, your baby registry is five pages long full of things you've probably never heard of. I've been there before, and now, four kids later, I can tell you with absolute certainty that there are tons of things you actually don't need. It's easy to get carried away when everything is so tiny and cute, especially 'cause marketing around baby stuff is bananas. The following offers some alternative items to the ones you'll likely only use a limited number of times before practicality takes over.

Keep ReadingShow less
Joy

Terrified, emaciated dog comes to life as volunteer sits with him for human connection

He tries making himself so small in the kennel until he realizes he's safe.

Terrified dog transforms after human sits with him.

There's something about dogs that makes people just want to cuddle them. They have some of the sweetest faces with big curious eyes that make them almost look cartoonish at times. But not all dogs get humans that want to snuggle up with them on cold nights; some dogs are neglected or abandoned. That's where animal shelters come in, and they work diligently to take care of any medical needs and find these animals loving homes.

Volunteers are essential to animal shelters running effectively to fill in the gaps employees may not have time for. Rocky Kanaka has been volunteering to sit with dogs to provide comfort. Recently he uploaded a video of an extremely emaciated Vizsla mix that was doing his best to make himself as small as possible in the corner of the kennel.

Kanaka immediately wanted to help him adjust so he would feel comfortable enough to eat and eventually get adopted. The dog appeared scared of his new location and had actually rubbed his nose raw from anxiety, but everything changed when Kanaka came along.

Keep ReadingShow less
Internet

Man breaks down how living in an all-inclusive resort is cheaper than his average apartment

"I just might find myself on a beach somewhere sucking down cocktails and WHAT OF IT."

Representative Image from Canva

Are resorts the new retirement homes?

Don’t know if you heard, but the cost of living is pretty high these days. Prices for groceries, restaurants, gas, and other necessary items just to, you know, live in the world, reaching an all time high is already making what used to be a decent wage barely enough to get by.

And let’s not forget the biggest financial whammy of all: rent prices. According to Zillow, the average rent price in the US was $1,958 ( recorded in January 2024). That a whopping 29.4% price jump since pre-pandemic times. And of course, that not even taking larger, more expensive cities into account.


It’s enough to make you wonder: “Is it actually cheaper to just live in an all-inclusive resort at this point?”
Keep ReadingShow less
Family

People kept telling me to watch 'Bluey.' I still was not prepared.

Some adults say it's healing their inner child, but there's something in the popular Australian kids' show for everyone.

"Bluey" is popular with all ages, despite being aimed at kids.

I have a confession to make. I'm 48 years old, my youngest child is in high school and I can't stop watching "Bluey."

For the uninitiated, "Bluey" is a kids' cartoon from Australia aimed at 5 to 7-year-olds. It's been nearly a decade since my household has seen that demographic, so when people kept telling me I should watch "Bluey," my reaction was basically, "Yeah, I've already done my kiddie show time, thankyouverymuch."

Then my almost-15-year-old started watching it just to see what the fuss was about. And as I started tuning in, I saw why people love it so much. I figured it was going to be a wholesome show with some good lessons for kids, and it is.

But it's also laugh-out-loud hilarious.

Keep ReadingShow less
Identity

Video shows 80 years of subtle sexism in 2 minutes

Subtle, persistent sexism over a lifetime is like water torture.

via HuffPo

Condescending sexism is persistently cliché.

Subtle, condescending sexist remarks such as "When are you going to have children?" and "You'd be so pretty, if you tried" are heard by women on a daily basis. Like water torture, what's subtle and persistent can become debilitating over a lifetime.

Making things more difficult is the contradicting nature of many sexist clichés that women are subjected to starting in childhood, such as "Is that all you're going to eat?" and "You eat a lot for a girl." Then there are the big-time, nuclear bomb sexist remarks such as "Don't be a slut" and "What were you wearing that night?" that are still shockingly common as well.

Keep ReadingShow less