Dutch Bros Coffee hopes to raise $1.5 million for ALS research on Drink One for Dane Day.

When Dutch Bros. Coffee founder Dane Boersma got terribly sick, the family thought he had Lyme disease. It turned out to be ALS.

At the time of his dad's diagnosis, Brant Boersma knew almost nothing about ALS. All he really knew was that Lou Gehrig had it and was forced to retire from baseball because of it.

"Now I know more than I wanted to," says Boersma. "This disease is brutal. It’s evil. To put it simply, you slowly become a prisoner to your body. In my Dad’s case it was slow moving, but when it’s so intimate to your life, time doesn’t matter anymore."


ALS is notoriously difficult to diagnose, especially in the early stages, because it mimics many other neurological disorders. It inexplicably causes motor neurons to die, slowly but surely taking away the ability to move, talk, eat, and breathe. Dane didn't receive a full diagnosis until had already had respiratory failure and was on a ventilator. But Brant and the rest of Dane's family had watched his decline with helplessness and confusion.

"Words don’t really matter or even compare to the feeling of watching your hero go through such a traumatic experience," says Boersma. "I just knew that I needed to be there with my family, by his side."

Dane passed away in 2009 after a four-year battle with ALS.

Dane (left) and Brant (right) Boersma, seven years before Dane's passing. Photo credit: Brant Boersma

Boersma created Drink One for Dane Day at Dutch Bros. to honor his dad and raise money for ALS research.

Boersma describes his dad as "an incredible man" and his personal hero. "He was like a social glue that brought a variety of people together," says Boersma. "He had so many friends and loved so many people." He was known to many by his nickname, The Wiseman.

After what his family went through with Dane's journey, Boersma wanted to do something to educate people about ALS. "Nobody really knew what it was," he says, "so we wanted to not just honor him, but bring awareness to this disease. Shed some light on what it is, bring it to people’s attention."

"Also," Boersma adds, "we wanted to remind those people that cared about him so much that life is happening and we should celebrate that."

And so Drink One for Dane Day was born. On May 10th, Dutch Bros. Coffee will dedicate all of their coffee sales to ALS research—and to the man who never let his debilitating disease get in the way of his love for a good cup of coffee.

Drink One for Dane Day raised $1.3 million for ALS research in 2018. Photo credit: Dutch Bros. Coffee

"Every Dutch Bros Coffee poured on Drink One for Dane Day will fund the Muscular Dystrophy Association’s (MDA) crucial ALS research which is critical to find a cure," says Boersma. "Since its inception, MDA has invested more than $165 million in ALS research, with $20 million having been spent in the last five years."

Drink One for Dane Day is as much a celebration of life as it is a fundraiser for a deadly disease.

More than 30,000 people will be diagnosed with ALS this year, and most will be given two to five years to live. There is no cure at this time.

Boersma hopes Drink One for Dane Day will help researchers find a way to treat the disease However, he says that the May 10th event is about much more than funding ALS research—it's a celebration of life and "a battle cry for love."

Boersma told Upworthy:

On Drink One for Dane Day, I cruise in to all the Dutch Bros stands in town. I buy drinks and toast with family, friends, and strangers. The day has become so much bigger than a disease. It has become this reminder that humanity is incredible. In spite of obstacles or pain, we rally together not only in the pursuit of conquering this horrific disease, but also to unite and celebrate what we have—the ability to make a difference not just in our own lives, but each other’s. Drink One for Dane Day is a battle cry for love, and that’s what my Dad did so well with his life. He fought for love, not just on an intimate level, but on a community level. So if you read this and you’re out there on May 10th, know that there’s a whole community of humans raising a cup to life and love and the ability to make a difference. And even if you can’t donate or swing through and grab a drink, take a minute and salute with us the hope and dream of a greater world.

In 2018, Drink One for Dane Day brought in $1.3 million for the Muscular Dystrophy Association. This year, they're shooting for $1.5 million.

Brant Boersma will be at the original Dutch Bros. stand in Grants Pass, Oregon on Drink One for Dane Day, raising a toast to his hero, The Wiseman. If you'd like to join him May 10th to help fund ALS research, find a Dutch Bros. location near you here.

True

Anne Hebert, a marketing writer living in Austin, TX, jokes that her closest friends think that her hobby is "low-key harassment for social good". She authors a website devoted entirely to People Doing Good Things. She's hosted a yearly canned food drive with up to 150 people stopping by to donate, resulting in hundreds of pounds of donations to take to the food bank for the past decade.

"I try to share info in a positive way that gives people hope and makes them aware of solutions or things they can do to try to make the world a little better," she said.

For now, she's encouraging people through a barrage of persistent, informative, and entertaining emails with one goal in mind: getting people to VOTE. The thing about emailing people and talking about politics, according to Hebert, is to catch their attention—which is how lice got involved.

"When my kids were in elementary school, I was class parent for a year, which meant I had to send the emails to the other parents. As I've learned over the years, a good intro will trick your audience into reading the rest of the email. In fact, another parent told me that my emails always stood out, especially the one that started: 'We need volunteers for the Valentine's Party...oh, and LICE.'"

Hebert isn't working with a specific organization. She is simply trying to motivate others to find ways to plug in to help get out the vote.

Photo by Phillip Goldsberry on Unsplash

Keep Reading Show less

Lately, Twitter has been a rough place for famous Chrises. First Evans had his day on the trending side bar, and now it's Pratt's turn. With the way things are going, we cringe for what's in store for Hemsworth.

Earlier this week, Warrior Nun writer Amy Berg posted a photo on Twitter of four famous Chrises - Chris Evans, Chris Hemsworth, Chris Pine, and Chris Pratt. "One has to go," Berg captioned the photo.

Pratt started trending as he was quickly dubbed the "worst Chris." And things just got worse from there. Until some real-life heroes stepped in and tried to address the situation, defending their co-star and friend.


Keep Reading Show less
Photo by Tim Mossholder on Unsplash
True

Glenda moved to Houston from Ohio just before the pandemic hit. She didn't know that COVID-19-related delays would make it difficult to get her Texas driver's license and apply for unemployment benefits. She quickly found herself in an impossible situation — stranded in a strange place without money for food, gas, or a job to provide what she needed.

Alone, hungry, and scared, Glenda dialed 2-1-1 for help. The person on the other end of the line directed her to the Houston-based nonprofit Bread of Life, founded by St. John's United Methodist pastors Rudy and Juanita Rasmus.

For nearly 30 years, Bread of Life has been at the forefront of HIV/AIDS prevention, eliminating food insecurity, providing permanent housing to formerly homeless individuals and disaster relief.

Glenda sat in her car for 20 minutes outside of the building, trying to muster up the courage to get out and ask for help. She'd never been in this situation before, and she was terrified.

When she finally got out, she encountered Eva Thibaudeau, who happened to be walking down the street at the exact same time. Thibaudeau is the CEO of Temenos CDC, a nonprofit multi-unit housing development also founded by the Rasmuses, with a mission to serve Midtown Houston's homeless population.

Keep Reading Show less
via Witty Buttons / Twitter

Back in 2017, when white supremacist Richard Spencer was socked in the face by someone wearing all black at Trump's inauguration, it launched an online debate, "Is it OK to punch a Nazi?"

The essential nature of the debate was whether it was acceptable for people to act violently towards someone with repugnant reviews, even if they were being peaceful. Some suggested people should confront them peacefully by engaging in a debate or at least make them feel uncomfortable being Nazi in public.

Keep Reading Show less

A photo of Joe Biden hugging and kissing his only living son, Hunter, is circulating after Newsmax TV host John Cardillo shared it on Twitter with the caption, "Does this look like an appropriate father/son interaction to you?"

The question is clearly meant to be a dig at Biden, whose well-documented life in politics includes many examples of both his deep love for his family and his physical expressions of affection. While his opponents have cherry-picked photos to try to paint him as "creepy," those who know him well—and who are in some of those viral images—defend Biden's expressions of affection as those of a close friend and grandfatherly figure. (And in fact, at least one photo of Biden holding and kissing a child's face was of him and his grandson at his son Beau's funeral, taken as a still shot from this video.)

Everyone has their own level of comfort with physical space and everyone's line of what's appropriate when it comes to physical affection are different, but some accusations of inappropriateness are just...sad. And this photo with this caption is one of those cases.

Keep Reading Show less