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Heroes

A village of 70 folks might have the secret to living sustainably.

They don't bite the hand that feeds them. They take care of it.

Igiugig, Alaska. Population: 70.

Yes, 70. Small town, ain't it?

Also known as Igyaraq in the Central Alaskan Yup'ik language, Igiugig is a city that is going down an incredible path I hope more cities will follow. You see, Igiugig calls itself a renewable village.

What does that mean? For the residents of Igiugig, it means a number of things:

  • They grow their own food — basil, cauliflower, cabbage, tomatoes, zucchini, squash, you name it.
  • They have a greenhouse where they grow that food, powered by three turbines.
  • The Kvichak River provides them with water and fish.
  • Some residents have solar collectors and power up their homes this way, so their energy costs are now incredibly cheaper than if they had continued to rely on the expensive diesel they were using before.
  • Besides supporting themselves, they are also able to feed tourists who come and stay in the area's lodgings.
  • They build their own roads.
  • They live by "reduce, reuse, and recycle."

In short: Igiugig relies on locally grown food and local energy sources.

They don't rely on supermarkets, energy companies, or any external entities to survive. They reduce, reuse, and recycle. Their carbon footprint is probably close to nothing.

Seriously, what can't they do?

Well, funny question...

As awesome as they are, the Igiugig residents still face a lot of obstacles that are out of their control.

They're not superhuman, and there are forces much stronger than them affecting the land they live on. Like water pollution, rising temperatures, melting ice, and climate change.

Still, they should be an inspiration for the future. Just take it from Alexandra Salmon, the administrator for the Igiugig Village Council:

"I felt like I had the greatest childhood here in Igiugig. My sisters and I moved, and lived elsewhere, and got an education and thought this is where our kids need to be raised. We want them to have the same, if not greater experience than we had. And that's why we've moved back. We're trying to build a sustainable village, and we have this higher quality of life that we've self-determined."

But it's a VILLAGE of 70 people. How can we translate that to cities with 170,000, 1 million, 3 million people?

While it's impractical to COMPLETELY change the way our cities and towns work in very little time, it's very possible to start implementing some of Igiugig's practices into our daily lives and our immediate neighborhoods.

So, as you watch the video, ask yourself, "Why don't we try to give this a shot?"

Love Igiugig's philosophy? Let your friends know!

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ACUVUE launches a new campaign to inspire Gen Z to put down their phones and follow their vision

What will you create on your social media break? Share it at #MyVisionMySight.

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If you’ve always lived in a world with social media, it can be tough to truly understand how it affects your life. One of the best ways to grasp its impact is to take a break to see what life is like without being tethered to your phone and distracted by a constant stream of notifications.

Knowing when to disconnect is becoming increasingly important as younger people are becoming aware of the adverse effects screen time can have on their eyes. According to Eyesafe Nielsen, adults are now spending 13-plus hours a day on their digital devices, a 35% increase from 2019.1. Many of us now spend more time staring at screens on a given day than we do sleeping which can impact our eye health.

Normally, you blink around 15 times per minute, however, focusing your eyes on computer screens or other digital displays have been shown to reduce your blink rate by up to 60%.2 Reduced blinking can destabilize your eyes’ tear film, causing dry, tired eyes and blurred vision.3

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These plots makes zero sense.

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