In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
A couple talking over coffee.
Many people find making small talk to be an excruciating experience. They think it’s boring to talk with a stranger about the weather, sports, or weekend plans. They may also feel like they don’t have anything to contribute to the conversation, or they don’t understand the point of having one in the first place.
However, those who excel at making small talk have a tremendous advantage in their professional and romantic relationships, as well as in forming new friendships. Most importantly, small talk is a window to transition into medium talk or, eventually, deep, meaningful conversations. The problem is that many people get stuck in small talk, and things stall before progressing to something beneficial.
A man and woman chatting.via Canva/Photos
How to get better at small talk
The great thing is that, like anything, making small talk is a skill that we can all improve by learning some simple conversation techniques. One technique that is great for keeping a conversation going, like hitting a ball back and forth past a net in tennis, is a simple statement: It reminds me of…”
A redditor named IsaihLikesToConnect shared some great examples of how the phrase can be used to turn a mundane topic, such as the weather, into something much more fun.
Them: "It's been really rainy, huh?"
You:
Option 1 (Personal Story): "Yeah, it reminds me of a time I went on a run in the rain and nearly got hit by a car."
Option 2 (Music / Pop Culture): "It reminds me of every Adele song. When I'm driving, I feel like I'm in a music video."
Option 3 (Family): "It reminds me of my dad, he used to love playing with us in the rain as kids."
Option 4 (Thing you watched / World News): "It reminds me of this documentary I saw where they're trying to make it rain in the Sahara Desert.”
Option 5 (Place you lived): “It reminds me of when I lived in Australia, it barely ever rained there. I actually love this weather.”
Coworkers having a conversation.via Canva/Photos
You see in this example that using “It reminds me of…” opened up the conversation to five potential new and more exciting topics. The “You” in the story could have responded with, “Yeah, it sure is rainy,” and the conversation would have ended right there. But instead, branching off the topic of rain into something a bit deeper took the conversation to the next level. You get extra points if you can take the “reminds me of” into a topic that you assume the other person will be interested in.
Coworkers having a conversation.via Canva/Photos
What’s a polite way to change the topic in a conversation?
Using “this reminds me of…” is also a polite way to move the topics in another direction, especially when it's a topic that you don’t want to discuss or one that makes you feel a bit uncomfortable. Or, if it’s a situation where the other person is monologing on one topic for a very long time, this makes it easy to transition away from their diatribe.
Ultimately, the phrase is an excellent way for you to save the person you’re talking to from being stuck in the small talk rut as well. It shows you understand that when someone brings up the weather, they are merely getting things started with something both of you have in common. They probably don’t want to talk about the weather for 30 minutes, unless they are a meteorologist. “It reminds me of…” is an invitation to go a bit deeper and shows the other person that you’d like to learn more about them.
Science confirms ‘Move in Silence’ trend might be the smartest way to achieve your goals.
TikTok's latest viral wisdom is backed by hard data—and it's making people rethink their communication habits. We live in a world of chronic oversharing. We post everything, from the routes we run (including screenshots as proof of all that hard work), to the pale-green iced matcha latte sitting at our desks or a present from a boyfriend (who will be tagged prominently, not secretly off screen). Who knows when, but our brains became wired for sharing: to record, to curate, and to post every second of our lives, then consume that of others to a disturbing degree. So, here's a radical idea: when it comes to goals and plans, try keeping them to yourself. It could be the key to making them a reality.
That's the message behind TikTok's massively popular "Move in Silence" trend, where creators like @noemoneyyy have cracked the contradictory code to success: Instead of broadcasting every big idea or project that runs through your head, if you actually want it to come to fruition, keep your plans to yourself until they're executed. And it's not just a trend; surprisingly, science also supports this muted approach.
"As a former oversharer who used to tell every single friend, every single family member, or a partner everything I was doing, I promise you things always work out better when you keep them to yourself," explains creator @noemoneyyy in a video that's garnered millions of views.
On a different video by @mandanazarfhami, she says, “I don’t care what you’ve got going on in your life: that dream job, that city that you want to move to, that dream person, that dream life, that dream anything. Literally keep it to yourself until it’s done.”
Commentors were quick to agree, with one person writing: “From a young age, I never told anyone my next steps. I also taught my husband and son to keep our private matters to themselves and just do things 💯Not many people like it, but who cares🌝🙌🏼🫶🏼”
Another chimed in, “This concept has changed my life for the better.” Others replied, “100 agree 💕” and “100%🙌🏼people can’t ruin what is silent, show results.”
What's going on here
In a study done by New York University, researchers found that people who kept their goals private worked on tasks for an average of 45 minutes, compared to the 33 minutes of work completed by those who announced their plans in advance. The twist? The people who shared their goals expressed feeling closer to finishing, despite doing approximately 25% less work.
NYU psychologist Peter Gollwitzer, who led the research, concluded that "once you've told other people your intentions, it gives you a 'premature sense of completeness.'" He also found that the brain is made up of "identity symbols," which create one's self-image. Interestingly, both action and talking about action create symbols in your brain, so simply speaking about a future plan or something you want to do satisfies that part of your brain. When we make our goals public, especially ones that matter to us and deal with our identity, our ability to achieve said goal is significantly reduced. As the old adage goes, "actions speak louder than words."
Stranger still, in his paper "Does Social Reality Widen the Intention-Behavior Gap," Gollwitzer notes that in order for this phenomenon to happen, one must truly care about their goals. "Ironically, this effect was only found for participants who are very committed to their goal!" PsychologyToday notes. "The lesson learned is that the more passionate you are about your goals, the more secretive you should be about them."
The more passionate you are about your goals, the more secretive you should be. Photo credit: Canva
Another reason to keep quiet: If you're a beginner trying something new, sharing your plans could potentially open you up to criticism and negative feedback, which could deter you from even starting. At the University of Chicago, professor Ayelet Fishbach conducted studies to determine how positive and negative feedback affects the pursuit of one's goal. According to Atlassian, she and her team found:
- When positive feedback signals commitment to a goal, it increases motivation.
- When positive feedback signals progress, it actually decreases motivation.
"One example the researchers give is a math student who gets a good grade on a test. If she perceives it to mean she likes math, she will study harder. If, however, she sees the high score as a sign she is making progress in the class, she may ease up and study less." - Atlassian
We've all been there: excitedly telling everyone about your grand plans to backpack through Europe, the year you'll finally learn Spanish, or joining the group lesson at the tennis courts you always pass by… only to mysteriously lose all motivation a week later. Turns out, those lovely dopamine bursts that accompany every enthusiastic "That sounds great!" or "You should totally do it!" response might be precisely what's holding you back.
The good news? You don't need to become closed-off and secretive, a hermit on the top of a mountain who's afraid to share any part of themselves with the world. Research suggests that sharing your goals with one or two selected friends who can be trusted to provide meaningful support is still a good idea. Just hold off on the Instagram Live announcement until you've actually accomplished something substantial.
So, the next time you sit down to write your goals, whether they be a new year's resolution, the day's to-do list, or a five-year plan, think twice about sharing it with others. Give it time and you might have something better to share soon: the results.
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A stressed mother and her baby boomer parents.
There is a strange phenomenon that occurred in the 1970s, 1980s, and 1990s, when Gen Xers and older millennials were raised: their baby boomer parents were not around very much. This generation of children was often taken care of by daycares or attended school with keys strung around their necks, and when they came home, they were told not to answer the door until a parent arrived. They were the children raised during both the divorce epidemic and the time when, for many families, both parents had to work.
However, the least parented generation in American history had great relationships with their grandparents, who loved to spend time with them and take on babysitting duties. But now that the kids raised in the ‘70s, ‘80s, and '90s have children, they’re noticing something interesting: the parents who weren’t around to raise them aren’t that into being grandparents either.
There is a lot of talk about the differences between baby boomers as grandparents and their parents from the Silent Generation. Some believe it’s because baby boomers have more money than their parents, who were raised at a time when grandparents played a more significant role in child-rearing. After all, they didn't expect to travel or have busy social lives.
A baby boomer couple.via Canva/Photos
This generation trend begs the question: Why do boomer parents beg their kids to have children, but shy away when it comes to spending time with them? An upset mother shared about the double standard on Reddit.
“My mother, a devout Christian, always preached the importance of getting married and having children. Now that I’ve done both (and happily so) and moved to be closer to her, she has very little interest in hanging out with us and never, ever offers to watch her grandkids,” she wrote. “I’ve been reading up on this, and it seems that it’s not uncommon. After moving across the country during COVID, I had dreams of my mom wanting to be an active part of our lives. The sad truth of it is, is that I see her maybe once more a year than when I lived across the country…and it’s not for lack of trying on my part.”
The post resonated with many mothers her age who had experienced the same problem. Their boomer parents begged them to have children, but they won’t lift a finger to see them.
“Yup, completely describes my boomer parents. They begged and begged for us to relocate back to my home city. Still, as we began searching for new job opportunities/places to live, we naturally discussed the possibility of them spending some alone time with the grandkids from time to time,” another mom wrote. “That was a full stop for them. Both my parents insisted they’d retired from child watching duties and would not ever be utilized as ‘babysitters.’ The only acceptable option for them was for us to be present the entirety of the time their grandkids were interacting with them.”
A grandma in the garden. via Canva/Photos
“I think you hit the nail on the head. A lot of the boomers want to be 'seen' as 'good grandparents' while not doing a damn thing,” another mom added.
Another mom noted that their grandparents were amazing, but their parents are the exact opposite. “What’s crazy is I spent TONS of time with my grandparents as a child. I’d routinely be dropped off on the weekends and weeknights,” the mother wrote. “My grandparents picked me up from school regularly. It’s not like my grandparents were doing the same behavior, and therefore it’s a learned generational thing.”
Baby boomers throwing up a peace sign. via Canva/Photos
One mother in the thread had some sympathy for baby boomers who felt a lot of pressure to have children, regardless of whether they wanted them or not. She believes that now they’re getting their time back. “It’s because even though Boomers had the physical choice to become parents, they didn’t have the cultural/social choice. Whenever I hear this story, I figure the grandparents didn’t really want children. It also explains why we were at our grandparents so often: anything they could do to not be around us, they took it up,” she wrote.
It’s wrong to paint an entire generation with the same brush, and there are, no doubt, plenty of wonderful baby boomer grandparents out there. However, it’s not surprising that a group of people once called the “Me Generation” is more reluctant to spend time with their families than those who came before them. One wonders if their feelings toward family will change when they become the ones who need to be cared for?