+
Sign up for
The Upworthiest
Our top stories of the day delivered straight to your inbox.
upworthy
Culture

Yassification, the hilariously bizarre beauty meme that has taken over social media

yassify, yassify bot, yassification, toni collette
Twitter

Toni Collette being 'yassified' on Twitter.

Kamala Harris has turned into Kim Kardashian. Abraham Lincoln is now Angelina Jolie. Behold, The Great Yassification is here.

Jumping off of the LGBTQ term "YAS, queen," a phrase made mainstream by shows like "RuPaul's Drag Race" and "Broad City," to "yassify" means to drastically glam up an image using heavy editing, usually through FaceApp. Click that slay button for contoured cheeks, thick eyelashes and ultra-defined eyebrows, and voila, you are yassified.

As it turns out, the beauty-app-trend-turned-hilarious-meme-with-a-dash-of-queer-slang has about as many layers as a yassified photo.

The trend started to fly off the handle after Toni Collette got yassified in a still from the horror film "Hereditary." Her transformation is almost more eerie than the movie itself.

Denver Adams, an art student in Nebraska, really took things up a notch by creating @YassifyBot on Twitter. Receiving thousands of requests, the Yassify Bot applies filter after filter, careful to not lighten skin tones so that people of color don't appear more Caucasian, which the app problematically does. Still, that doesn't stop them from applying crazy makeup and gender swapping. Cause why not?

​The Yassify Bot magically turned Joe Biden into the Dos Equis' "Most Interesting Man in the World," with esteemed Vice President Kamala Kardashian by his side.

​Mrs. Doubtfire is now QUEEN Doubtfire. All hail the queen.

Honestly I thought Abraham Lincoln was attractive before. But now THIS. Hello SLAYbraham.

British Bake Off’s Paul Hollywood is dishing out looks instead of handshakes.

The Doll from "Squid Game" is ready to slay more than just the players.

Daniel Kaluuya, Get Out of here with that glam

As a Maggie Smith fan, this one was my particular favorite.

Sorry, Mark Zuckerberg. Even as a beautiful woman, you cannot sell me the Metaverse.

As with any successful meme, yassification has now evolved into the wordplay stage on Twitter.

The trend is now a strange hybrid between satire and celebration. On the one hand, it begs us to look once again at the bizarre beauty standards we place on ourselves with all the digital enhancements at our disposal.

Adams told BuzzFeed News, "This app is genuinely used by people. I think there's a conversation to be had about how unhealthy that culture is." No doubt we're used to seeing this undeniably warped sense of beauty flood magazine covers and social media. Yassifying just takes it to the nth degree.

On the other hand, this flamboyant embrace of camp also reflects the performance art spirit of queer culture. Think of the dramatic drag shows, theatrical fashion, the viral limp wrist movement … even the term "YAS queen."

The real difference between the two sides is awareness. One is hiding behind a mask, and one is expressing authentically through the mask. Or in this case, filters.

Whether it actually changes the public's perspective on either subject, the yassification trend is at least serving up some laughs, along with some serious face.

From Your Site Articles
Related Articles Around the Web
faceapp
Community

How to end hunger, according to the people who face it daily

Here’s what people facing food insecurity want you to know about solving the hunger problem in America

True

Even though America is the world’s wealthiest nation, about 1 in 6 of our neighbors turned to food banks and community programs in order to feed themselves and their families last year. Think about it: More than 9 million children faced hunger in 2021 (1 in 8 children).

In order to solve a problem, we must first understand it. Feeding America, the nation’s largest domestic hunger-relief organization, released its second annual Elevating Voices: Insights Report and turned to the experts—people experiencing hunger—to find out how this issue can be solved once and for all.

Here are the four most important things people facing hunger want you to know.

Keep ReadingShow less
Family

Woman 'kidnaps' her baby to teach lazy husband a scary lesson

Did she go too far?

via Kroshka_Nastya/Freepik

A guy passes out on his bed eating pizza.

A 29-year-old woman had a baby girl, and after a brief maternity leave, she had to return to work. She couldn't afford childcare, so her husband, 35, reluctantly agreed to watch the baby while she was at work.

“It’s important to know that he’s been unemployed since 2021,” the woman wrote on Reddit’s AITA subforum. “He receives benefits. It’s also important to know that he’s extremely lazy. He doesn’t cook, clean, or help out in any way. I was nervous about leaving her home with her father, but I had no choice.”

The mother had reason to be worried about leaving her baby home alone with her husband, but in the beginning, things seemed fine. “When I came back from work, she was clean and sleeping. The next few times I came home, he was either playing with her, feeding her, or out for a walk with her. I was happy,” she wrote.

Keep ReadingShow less
moms
Education

People are raving about how much easier it is to read with 'bionic reading' font

This viral tool could be a game-changer for some.

Photo via Canva, @WhattheADHD/Twitter

The 'bionic reading' font is designed to help keep you focused and read faster.

Reading is a fundamental tool of learning for most people, which is why it's one of the first things kids learn in school and why nations set literacy goals.

But even those of us who are able to read fluently might sometimes struggle with the act of reading itself. Perhaps we don't read as quickly as we wish we could or maybe our minds wander as our eyes move across the words. Sometimes we get to the end of a paragraph and realize we didn't retain anything we just read.

People with focus or attention issues can struggle with reading, despite having no actual reading disabilities. It can be extremely frustrating to want to read something and have no issues with understanding the material, yet be unable to keep your mind engaged with the text long enough to get "into" what you're reading.

Keep ReadingShow less
Pets

Family brings home the wrong dog from daycare until their cats saved the day

A quick trip to the vet confirmed the cats' and family's suspicions.

Fox 9 Minneapolis-St. Paul|YouTube

Family accidentally brings wrong dog home but their cats knew

It's not a secret that nearly all golden retrievers are identical. Honestly, magic has to be involved for owners to know which one belongs to them when more than one golden retriever is around. Seriously, how do they all seem have the same face? It's like someone fell asleep on the copy machine when they were being created.

Outside of collars, harnesses and bandanas, immediately identifying the dog that belongs to you has to be a secret skill because at first glance, their personalities are also super similar. That's why it's not surprising when one family dropped off their sweet golden pooch at daycare and to be groomed, they didn't notice the daycare sent out the wrong dog.

See, not even their human parents can tell them apart because when the swapped dog got home, nothing seemed odd to the owners at first. She was freshly groomed so any small differences were quickly brushed off. But this accidental doppelgänger wasn't fooling her feline siblings.

Keep ReadingShow less
switched at dog daycare
Joy

Only child asks her friends what it's like to grow up with siblings. They showed her instead.

"She got an entire childhood in less than a minute."

Lonnie IIV TikTok screenshots

Only child asks her friends what it's like to grow up with siblings.

Ahhh, siblings. Sometimes they're your best friends and other times your living room turns into an MMA octagon over the remote control. If you grew up with brothers and sisters, it's hard to imagine what it would be like to be an only child. (That's not to say you didn't dream about it when your sister stole your favorite shirt for the 30th time.)

But not everyone has siblings, so it can be equally as hard for someone who grew up as an only child to picture what it would be like to have them. Only children also likely had moments where they dreamt of having a little brother or sister, not realizing the literal torment siblings can inflict on each other.

TikTok creator Lonnie IIV recently posted a video of himself with two other friends seemingly out to lunch, when the girl in the group asked what it was like to grow up with siblings. In less than a minute she realized she lucked out being an only child because her two guy friends gave her a crash course in sibling behavior.

Keep ReadingShow less
funny video
Science

Drones fired ‘seed missiles’ into the dirt. A year later, the trees are already 20 inches tall.

Photo: courtesy BioCarbon Engineering/WikiCommons

Technology is the single greatest contributor to climate change but it may also soon be used to offset the damage we've done to our planet since the Industrial Age began.

In September 2018, a project in Myanmar used drones to fire "seed missiles" into remote areas of the country where trees were not growing. Less than a year later, thousands of those seed missiles have sprouted into 20-inch mangrove saplings that could literally be a case study in how technology can be used to innovate our way out of the climate change crisis.

Keep ReadingShow less
enviornment
Health

Artists got fed up with these 'anti-homeless spikes.' So they made them a bit more ... comfy.

"Our moral compass is skewed if we think things like this are acceptable."

Photo courtesy of CC BY-ND, Immo Klink and Marco Godoy

Spikes line the concrete to prevent sleeping.


These are called "anti-homeless spikes." They're about as friendly as they sound.

As you may have guessed, they're intended to deter people who are homeless from sitting or sleeping on that concrete step. And yeah, they're pretty awful.

The spikes are a prime example of how cities design spaces to keep homeless people away.

Keep ReadingShow less
Trending Stories