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Pop Culture

TikTok's scarily precise, too-real beauty filter has people rightfully freaked

Women should not feel 'devastated' by their real faces, yet here we are.

TikTok, beauty filters

The Bold Glamour filter on TikTok takes social media filters to a whole other level.

First, allow me to introduce myself—and my "Bold Glamour" alter-ego—via TikTok:

Freaky, right?

Normally, I'm good with the way my face looks. (One of the gifts of your late 40s is fully embracing your face in all its glory.) But I was surprised to find that the longer I used that filter, the more…well, homely my real face started to feel. There's just no way for my real face to compare to the model-like one in that video, because this filter isn't just a faux makeup job. It basically gave me plastic surgery, botox and a Photoshop airbrush to boot, and as overdone as it is, looking in the mirror after making that video really did trigger some insecurities about my real face that I didn't think I had.


If a beauty filter can make me start to feel "meh" about my looks, I can only imagine what it's doing to the psyches of young women who don't have decades of life experience and confidence-building behind them.

Visual artist Memo Akten shared a thread on Twitter illustrating how scary these unreal-yet-too-real filters are, with examples from women illustrating how they do a number on our brains.

“I don't wanna be known as the TikTok filter guy, but ICYMI after attacking GenX w teenage filter, TikTok just dropped a new filter to take out Millennials & GenZ," he wrote. "'Beauty filters' are not new, but the precision on this is beyond uncanny. This is psychological warfare & pure evil.”

Women are sharing how a hyper-real filter like this breeds and fuels insecurity, which is the last thing we need when we are already fighting body image and beauty standard battles on multiple fronts.

@meghan__lane__

Yall gotta take this filter down i dont know her SHES A WHOLE DIFFERENT PERSON

Video filters in general can be a lot of fun. My teens and I have a blast playing around with Snapchat filters that make everyone look like they're crying or turn people into cartoon characters and all kinds of silly things. But this is not that. This is leaning fully into Kardashian-esque beauty culture and creating an illusion that impossible beauty standards might actually be possible. Seeing is believing, after all.

Consciously, we know it's an illusion. It's just a filter. It's not real. But that doesn't change how our minds process seeing our filtered faces, nor does it change the very real impact they have on our self-image.

"I definitely see a new theme to body dysmorphic concerns," Dr. Josie Howard, a board-certified psychiatrist who specializes in psychodermatology told InStyle. "People begin to expect themselves to look like their filtered self and can become obsessed with achieving that in the real world, which leaves them depressed, anxious, lonely, and disappointed."

Experts have been sounding the alarm about the link between augmented reality filters and body image issues. As Harvard Business Review reports, "Physical appearance is a key component of identity and as such it can have a substantial impact on psychological well-being. Studies have shown that virtually modifying appearance can provoke anxiety, body dysmorphia, and sometimes even motivate people to seek cosmetic surgery."

But we don't even have to tap professional researchers to tell us all this. Just ask any portrait photographer about the changes they've seen in their clientele since the advent of social media filters. Here's one photographer describing how she sees beautiful women feeling "devasted" by how they look in photos because they want to look like what they see in their filtered social media posts.

@coffeetillvodka

This filter is INSANE! Its so real, and i can see how damaging this could be. #filters #women #aging #youth #beauty #reality #photography #womensempowerment #mentalhealth

Photo editing and filters have been around for a long time, but that doesn't mean they haven't gotten more ubiquitous and more damaging. A shift in lighting to get rid of unflattering shadows is a very different beast than a filter that changes your entire facial structure and texture to look like a magazine ad.

I would argue that this too-real video filter, which allows you to see yourself in real-time with a model-perfect face, is far more problematic than already-problematic-enough photo filters. Having your face altered that way and having your own movements and your own voice attached to it…it messes with you, even when you know it's not real. I experienced it myself in just a matter of minutes, and I consider myself fairly immune to such things.

For young women and girls who are just in the early stages of forming their self-image, it's an extremely dangerous social experiment. Parents, please talk to your kids about the psychological impact beauty filters like these can have, and maybe encourage them to stick to ones that turn faces into horseheads or make flowers fly out of their mouths instead. Those who profit off of women's insecurities aren't going to altruistically change, so it's up to all of us to make sure young people internalize that filters are phony and their faces are fine, just as they are.

Planet

Easy (and free!) ways to save the ocean

The ocean is the heart of our planet. It needs our help to be healthy.

Ocean Wise

Volunteers at a local shoreline cleanup

True

The ocean covers over 71% of the Earth’s surface and serves as our planet’s heart. Ocean currents circulate vital heat, moisture, and nutrients around the globe to influence and regulate our climate, similar to the human circulatory system. Cool, right?

Our ocean systems provide us with everything from fresh oxygen to fresh food. We need it to survive and thrive—and when the ocean struggles to function healthfully, the whole world is affected.

Pollution, overfishing, and climate change are the three biggest challenges preventing the ocean from doing its job, and it needs our help now more than ever. Humans created the problem; now humans are responsible for solving it.

#BeOceanWise is a global rallying cry to do what you can for the ocean, because we need the ocean and the ocean needs us. If you’re wondering how—or if—you can make a difference, the answer is a resounding YES. There are a myriad of ways you can help, even if you don’t live near a body of water. For example, you can focus on reducing the amount of plastic you purchase for yourself or your family.

Another easy way to help clean up our oceans is to be aware of what’s known as the “dirty dozen.” Every year, scientists release an updated list of the most-found litter scattered along shorelines. The biggest culprit? Single-use beverage and food items such as foam cups, straws, bottle caps, and cigarette butts. If you can’t cut single-use plastic out of your life completely, we understand. Just make sure to correctly recycle plastic when you are finished using it. A staggering 3 million tons of plastic ends up in our oceans annually. Imagine the difference we could make if everyone recycled!

The 2022 "Dirty Dozen" ListOcean Wise

If you live near a shoreline, help clean it up! Organize or join an effort to take action and make a positive impact in your community alongside your friends, family, or colleagues. You can also tag @oceanwise on social if you spot a beach that needs some love. The location will be added to Ocean Wise’s system so you can submit data on the litter found during future Shoreline Cleanups. This data helps Ocean Wise work with businesses and governments to stop plastic pollution at its source. In Canada, Ocean Wise data helped inform a federal ban on unnecessary single-use plastics. Small but important actions like these greatly help reduce the litter that ends up in our ocean.

Ocean Wise, a conservation organization on a mission to restore and protect our oceans, is focused on empowering and educating everyone from individuals to governments on how to protect our waters. They are making conservation happen through five big initiatives: monitoring and protecting whales, fighting climate change and restoring biodiversity, innovating for a plastic-free ocean, protecting and restoring fish stocks, and finally, educating and empowering youth. The non-profit believes that in order to rebuild a resilient and vibrant ocean within the next ten years, everyone needs to take action.

Become an Ocean Wise ally and share your knowledge with others. The more people who know how badly the ocean needs our help, the better! Now is a great time to commit to being a part of something bigger and get our oceans healthy again.

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The hobby has caught the attention of law enforcement and government agencies because urban waterways are a popular place for criminals to drop weapons and stolen items after committing a crime. In 2019, a magnet fisherman in Michigan pulled up an antique World War I mortar grenade and the bomb squad had to be called out to investigate.


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