New UK law bans influencers from using 'misleading' filters in paid beauty ads
via Sasha Louise Pallari / Instagram

Research shows that Instagram can have a terrible influence on users' self-image, especially young girls. Spending hours a day scrolling through pictures of people who look great and are living what appears to be a perfect life can lead to "a lot of self-doubt, self-hate, body image issues."

This comparison trap leads to feelings of inadequacy which, in turn, can cause depression and anxiety. Some researchers attribute the massive increase in teen suicides over the past decade to social media sites such as Instagram.

The terrible thing is that most of these influencer images have been altered by Photoshop and filters. So the beauty standards presented in the photos are nearly impossible to attain. And, most of the time, the lives the influencers appear to be living are little more than an illusion paid for by a makeup company.



Lawmakers in the UK have taken a big step towards making it harder for people to fall into the comparison trap by banning the use of beauty filters in posts that promote skincare products or cosmetics.

That's a huge move being that cosmetic companies spend millions on Instagram advertising every year. According to Forbes, Maybelline spends 60% of its social media ad dollars on Instagram with Sephora spending 43%, and Estee Lauder, 46%.

The decision was made by the Advertising Standards Authority (ASA) and it applies to all brands, influencers, and celebrities based in the UK.

"An ongoing focus of our work in this area continues to be on raising awareness of the rules and supporting influencers with the guidance and tools they need to help get their ads right," an ASA spokesperson said.

"We're also working closely with the social media platforms who can and will enforce our rulings where an advertiser is unwilling or able to work with us," the spokesperson continued.


The decision not only encourages marketers on the platform to present more realistic images of beauty, but it also prevents people from purchasing products that don't work. Using a special effect to show how the efficacy of a product is false advertising.

So now, UK consumers won't be fooled by seeing flawless, unrealistic-looking skin. Instead, they can see how the product actually works on people who have skin like themselves.

The ban was inspired by the work of makeup artist Sasha Pallari, who started the #FilterDrop campaign in the hope of seeing "more real skin" on Instagram.

"I feel like the detrimental effect this is having on social media users has finally been taken seriously and this is a huge step in the right direction for how filters are used and the way cosmetics are advertised online," she told the BBC.

"I can now help make a difference to how these women view themselves in the mirror and that's amazing," she continued.

Courtesy of Creative Commons
True

After years of service as a military nurse in the naval Marine Corps, Los Angeles, California-resident Rhonda Jackson became one of the 37,000 retired veterans in the U.S. who are currently experiencing homelessness — roughly eight percent of the entire homeless population.

"I was living in a one-bedroom apartment with no heat for two years," Jackson said. "The Department of Veterans Affairs was doing everything they could to help but I was not in a good situation."

One day in 2019, Jackson felt a sudden sense of hope for a better living arrangement when she caught wind of the ongoing construction of Veteran's Village in Carson, California — a 51-unit affordable housing development with one, two and three-bedroom apartments and supportive services to residents through a partnership with U.S.VETS.

Her feelings of hope quickly blossomed into a vision for her future when she learned that Veteran's Village was taking applications for residents to move in later that year after construction was complete.

"I was entered into a lottery and I just said to myself, 'Okay, this is going to work out,'" Jackson said. "The next thing I knew, I had won the lottery — in more ways than one."

Keep Reading Show less
via Ken Lund / Flickr

The dark mountains that overlook Provo, Utah were illuminated by a beautiful rainbow-colored "Y" on Thursday night just before 8 pm. The 380-foot-tall "Y" overlooks the campus of Brigham Young University, a private college owned by the Utah-based Church of Jesus Christ of Latter-day Saints (LDS Church), commonly known as Mormons.

The display was planned by a group of around 40 LGBT students to mark the one-year anniversary of the university sending out a letter clarifying its stance on homosexual behavior.

"One change to the Honor Code language that has raised questions was the removal of a section on 'Homosexual Behavior.' The moral standards of the Church did not change with the recent release of the General Handbook or the updated Honor Code, " the school's statement read.

Keep Reading Show less
True

We're redefining what normal means in these uncertain times, and although this is different for all of us, love continues to transform us for the better.

Love is what united Marie-Claire and David Archbold, who met while taking a photography class. "We went into the darkroom to see what developed," they joke—and after a decade of marriage, they know firsthand the deep commitment and connection romantic love requires.

All photos courtesy of Marie-Claire and David Archbold

However, their relationship became even sweeter when they adopted James: a little boy with a huge heart.

In the United States alone, there are roughly 122,000 children awaiting adoption according to the latest report from the U.S Department of Health and Human Services. While the goal is always for a child to be parented by and stay with their biological family, that is not always a possibility. This is where adoption offers hope—not only does it create new families, it gives birth parents an avenue through which to see their child flourish when they are not able to parent. For the right families, it's a beautiful thing.

The Archbolds knew early on that adoption was an option for them. David has three daughters from a previous marriage, but knowing their family was not yet complete, the couple embarked on a two-year journey to find their match. When the adoption agency called and told them about James, they were elated. From the moment they met him, the Archbolds knew he was meant to be part of their family. David locked eyes with the brown-eyed baby and they stared at each other in quiet wonder for such a long time that the whole room fell silent. "He still looks at me like that," said David.

The connection was mutual and instantaneous—love at first sight. The Archbolds knew that James was meant to be a part of their family. However, they faced significant challenges requiring an even deeper level of commitment due to James' medical condition.

James was born with congenital hyperinsulinism, a rare condition that causes his body to overproduce insulin, and within 2 months of his birth, he had to have surgery to remove 90% of his pancreas. There was a steep learning curve for the Archbolds, but they were already in love, and knew they were committed to the ongoing care that'd be required of bringing James into their lives. After lots of research and encouragement from James' medical team, they finally brought their son home.

Today, three-year-old James is thriving, filled with infectious joy that bubbles over and touches every person who comes in contact with him. "Part of love is when people recognize that they need to be with each other," said his adoptive grandfather. And because the Archbolds opted for an open adoption, there are even more people to love and support James as he grows.

This sweet story is brought to you by Sumo Citrus®. This oversized mandarin is celebrated for its incredible taste and distinct looks. Sumo Citrus is super-sweet, enormous, easy-to-peel, seedless, and juicy without the mess. Fans of the fruit are obsessive, stocking up from January to April when Sumo Citrus is in stores. To learn more, visit sumocitrus.com and @sumocitrus.

You know that feeling you get when you walk into a classroom and see someone else's stuff on your desk?

OK, sure, there are no assigned seats, but you've been sitting at the same desk since the first day and everyone knows it.

So why does the guy who sits next to you put his phone, his book, his charger, his lunch, and his laptop in the space that's rightfully yours? It's annoying!

Keep Reading Show less
Public Domain

A very simple thing happened earlier this week. Dr. Seuss Enterprises—the company that runs the Dr. Seuss estate and holds the legal rights to his works—announced it will no longer publish six Dr. Seuss children's books because they contain depictions of people that are "hurtful and wrong" (their words). The titles that will no longer be published are And to Think That I Saw It on Mulberry Street, If I Ran the Zoo, McElligot's Pool, On Beyond Zebra!, Scrambled Eggs Super! and The Cat's Quizzer.

This simple action prompted a great deal of debate, along with a great deal of disinformation, as people reacted to the story. (Or in many cases, just the headline. It's a thing.)

My article about the announcement (which contains examples of the problematic content that prompted the announcement) led to nearly 3,000 comments on Upworthy's Facebook page. Since many similar comments were made repeatedly, I wanted to address the most common sentiments and questions:

How do we learn from history if we keep erasing it?

Keep Reading Show less