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What Google can show us about our reaction to mass shootings.

If you watched the news Wednesday or the following morning, you heard of yet another mass shooting.

This one in San Bernardino, California.

Photo by Sean M. Haffey/Getty Images News.

It was the 1,042nd mass shooting since Sandy Hook in December 2012.

Not again, you think, as you scour the Internet for details.

You come across a report with "live updates" like this one from the LA Times. 14 people have died, 17 are injured. Police have killed two suspects, a man and a woman, and another one is in custody.

You and millions of others turn to Google, where you type in the location of this shooting. You tweet or update Facebook about your rage, your frustration that this has happened again, your despair that politicians will still do nothing to protect you or anyone else from the next mass shooting. Because there will be more. The pattern will repeat itself. We know this. We've seen this.

Then you probably forget about it for a bit. Until news about the next mass shooting breaks.

A candlelight vigil after the WDBJ shooting in Roanoke, Virginia. Photo by Paul J. Richards/AFP/Getty Images.

According to Google Trends, interest in a mass shooting peaks on the day of or the day after, and then almost immediately drops off the day after that.

This is what happened with the WDBJ shooting in Roanoke, where Vester Flanagan shot and killed Alison Parker and Adam Ward on Aug. 26, 2015 during a live report.

U.S.-specific search interest for "WDBJ shooting" peaked on Aug. 26 (represented on the chart by the number 100), but then quickly dropped off on Aug. 27.

This was the day that major outlets like the New York Times reported on one of the victim's fathers calling for gun control.

During the shooting at Umpqua Community College in Oregon, where nine people were killed just a few months ago, U.S. search interest peaked the day after the shooting on Oct. 2, then rapidly faded by Oct. 3, just one day later.

And if two is a coincidence, three is a pattern — the same search behavior can be seen of the Isla Vista shooting, where Elliot Rodger killed six people near the University of California, Santa Barbara on May 23, 2014.

It's not just these three. It repeats when you look up the trends for the mass shootings in Marysville, Washington; Charleston, South Carolina; Chattanooga, Tennessee, and others.

We care about these tragedies. We care about gun control. Why do we lose interest so fast?

Maybe because we get burnt out quickly on the tragic details. Maybe a few days in, we're being bombarded by information and have less need to seek it out.

Maybe there's nothing to do but get angry for one day — a few at the most — and then move on.

Maybe after so much death and so little being done about it, we feel there's no hope of any meaningful gun control legislation passing Congress, of any laws or initiatives addressing related issues like the misogyny behind Rodgers' attack, or the anti-abortion rhetoric that motivated last week's Planned Parenthood shooting.

If there were a time to enact gun control, you'd think that the tragic loss of life at Sandy Hook Elementary in Connecticut, where 20 children and their teachers were gunned down almost three years ago, would have been it.


There were three-fifths as many "Sandy Hook" searches from Jan. 13-19, 2013, when President Barack Obama announced a four-point legislative plan to prevent gun violence. Yet by April 14-20, 2013, we had moved on, and the proposed legislation failed to pass, even in a Democratic-controlled Senate.

We want solutions, but have we somehow failed to demonstrate significant, lasting outrage over them?

Maybe we know Congress won't stand up to a powerful gun lobby on behalf of their constituents, as CNN reported after the Senate defeat.

But if we don't search, and if we don't speak out beyond a day after a mass shooting, when solutions are so obvious and have been enacted successfully in every other developed country in the world, then it's on us when nothing changes.

A mere three days after the San Bernardino shooting, the search pattern is already following the trend of the shootings that came before it.

The day after Wednesday's shooting in San Bernardino, a Senate amendment expanding background checks at gun shows and for online purchases — and one that would ban people on the terrorism watch list from purchasing guns — were rejected.

By that day, search interest in the shooting dropped to almost zero.

If we want things to change, we can't let our attention waver. Writer Nicole Silverberg put together a guide on how to contact your elected officials, along with a sample email and phone scripts and tips from Everytown for Gun Safety.

Let's break this cycle. It may seem difficult now, but we have the anger, and we have the tools. Let's use them to make things change for the better.

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Pets

The most inspiring pet stories of 2024

Leading pet brand Nulo knows every cat and dog has the power to be incredible.

via Keswick Mountain Rescue Team/Instagram, Cat Protection/Youtube

Incredible pets deserve incredible food.

2024 was a year filled with heartwarming stories that reminded us of the incredible bond between humans and their furry companions. From acts of bravery to heartwarming gestures, these pets made a huge impact on the lives of their owners… and the lives of many, many more.

It’s stories like these that continue to inspire leading pet nutrition brand Nulo, which is committed to helping pets live their best lives with functional, delicious and nutritious food. Through their innovative and intentional formulas, Nulo fuels incredible cats and dogs just like the ones below each and every day.

Enjoy some stories below of 2024’s goodest boys and girls — courageous dogs, trauma-informed kitties and much, much more —that really show the unwavering love and loyalty animals bring into our lives. Their inspiring actions fuel incredible.

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When a 71-year-old man went unconscious and collapsed during a steep hike, his golden retriever and a black labrador instinctively broke up into a rescue team — the smart and resourceful labrador going off to look for help, and the loyal goldie staying by its owner's side. Sometimes it’s smart to have two of “man’s best friends.”

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Marley, a seven-year-old, black and white feline known for his "incredible gift of empathy” won Cat Protection's National Cat of the Year 2024 for the way he comforts women who have been enslaved, exploited and trafficked and staying at the Caritas Bakhita Safe House in London. He’s known to often leave a reassuring paw on guests’ legs to “let them know they’re not alone,” a gesture often called “the first kindness they’ve experienced in years.”

- YouTubewww.youtube.com

In early 2024, Kobe, a four-year-old husky with an extraordinary sense of smell, began digging obsessively in the yard. At first the pooch’s owner, Chanell Bell, thought this was just typical behavior, but soon discovered that Kobe had indeed detected a dangerously large cloud of natural gas that would have not only been seriously life-threatening to her, but the entire neighborhood. It’s like they say, “the nose knows.”

Eight-year-old golden retriever Roger, may have failed his drug-sniffing training in Taiwan, but it turns out he has a knack for rescue operations during natural disasters. After a 7.4-magnitude earthquake struck, Roger dug through the rubble of a collapsed building to locate the body of one of the 13 people killed in the quake, offering closure to a grieving family. This earned him the nickname of “the pride of Taiwan” on social media.

Dogs don’t only save humans — sometimes they rescue other animals as well.

When folks scrolling through the X account called “Animals Dying” saw a video of a creature swimming through murky water with a deer fawn in its jaws, they probably assumed it was an alligator enjoying its latest meal. But to everyone’s surprise and delight, it was actually a Labrador Retriever making sure the sweet little fawn didn’t drown.

Once a stray, 12-year-old Cilla found her home at Outwoods Primary School in Warwickshire, England, where she calms anxious students, inspires a community of cat lovers on X, and has even used her social media celebrity to help raise £5,000 to restock the school library — a place she loves to lounge in.

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In July, Bloodhound puppy and K-9 unit member Remi used his powerful nose to help an autistic and non-verbal boy who had gotten lost find his way back home. Deputy B. Belk, Remi’s partner, used a piece of sterile gauze to collect the scent from the boy’s forearms and the back of his neck and had Remi “reverse” track backwards for about half a mile to locate the child’s home in a nearby neighborhood.

- YouTubewww.youtube.com

When a beautiful pooch named Gita saw her 84-year-old owner fall and hurt his leg, she ran down to the main road, and refused to move until someone stopped to help. Eventually she was seen by a man named Deputy Wright, who tried to get Gita into his patrol car, but the dog wouldn’t budge. When Gita did finally bolt off, Wright followed her down to where the man had been stranded, and was able to help him. Without her protection, who knows if the man would have been found in time? “The loyalty and heroism of our furry friends never cease to amaze us,” Wright would end up writing on Facebook.

If there’s an incredible furry friend in your own life, nothing says “thank you” quite like a nourishing meal. Check out Nulo for a variety of recipes sure to be loved by your beloved pet.

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Pop Culture

'Wicked' author reveals how one line in 'The Wizard of Oz' inspired Elphaba and Glinda's story

Gregory Maguire says he "fell down to the ground" laughing when the idea hit him.

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Gregory Maguire was inspired by a line in the original 1939 film "The Wizard of Oz."

Have you ever watched a movie or read a book or listened to a piece of music and wondered, "How did they come up with that idea?" The creative process is so enigmatic even artists themselves don't always know where their ideas come from, so It's a treat when we get to hear the genesis of a brilliant idea straight from the horse's mouth. If you've watched "Wicked" and wondered where the idea for the friendship between Elphaba (the Wicked Witch) and Glinda (the Good Witch) came from, the author of the book has shared the precise moment it came to him.

The hit movie "Wicked" is based on the 20-year-old hit stage musical, which is based on the novel "Wicked: The Life and Times of the Wicked Witch of the West" written by Gregory Maguire. While the musical is a simplified version of the 1995 book, the basic storyline—the origins of the two witches from "The Wizard of Oz"—lies at the heart of both. In an interview with BBC, Maguire explained how Elphaba and Glinda's friendship popped into his head.

Maguire was visiting Beatrix Potter's farm in Cumbria, England, and thinking about "The Wizard of Oz," which he had loved as a child and thought could be an interesting basis for a story about evil.

"I thought 'alright, what do we know about 'The Wizard of Oz' from our memories,'" he said. "We have the house falling on the witch. What do we know about that witch? All we know about that witch is that she has feet. So I began to think about Glinda and the Wicked Witch of the West…

"There is one scene in the 1939 film where Billie Burke comes down looking all pink and fluffy, and Margaret Hamilton is all crawed and crabbed and she says something like, 'I might have known you'd be behind this, Glinda!' This was my memory, and I thought, now why is she using Glinda's first name? They have known each other. Maybe they've known each other for a long time. Maybe they went to college together. And I fell down onto the ground in the Lake District laughing at the thought that they had gone to college together."

In "Wicked," Glinda and the Wicked Witch, Elphaba, meet as students at Shiz University, a school of wizardry. They get placed as roommates, loathe each other at first, but eventually become best friends. The story grows a lot more complicated from there (and the novel goes darker than the stage play), but it's the character development of the two witches and their relationship with one another that force us to examine our ideas about good and evil.


- YouTubeyoutu.be

Maguire also shared with the Denver Center for Performing Arts what had inspired him to use the "Wizard of Oz" characters in the first place.

"I was living in London in the early 1990’s during the start of the Gulf War. I was interested to see how my own blood temperature chilled at reading a headline in the usually cautious British newspaper, the Times of London: 'Sadaam Hussein: The New Hitler?' I caught myself ready to have a fully formed political opinion about the Gulf War and the necessity of action against Sadaam Hussein on the basis of how that headline made me feel. The use of the word Hitler – what a word! What it evokes! When a few months later several young schoolboys kidnapped and killed a toddler, the British press paid much attention to the nature of the crime. I became interested in the nature of evil, and whether one really could be born bad. I considered briefly writing a novel about Hitler but discarded the notion due to my general discomfort with the reality of those times. But when I realized that nobody had ever written about the second most evil character in our collective American subconscious, the Wicked Witch of the West, I thought I had experienced a small moment of inspiration. Everybody in America knows who the Wicked Witch of the West is, but nobody really knows anything about her. There is more to her than meets the eye."

Authors and artists—and their ideas—help hold a mirror up to humanity for us to see and reflect on who we are, and "Wicked" is one of those stories that makes us take a hard look at what we're seeing in that mirror. Thanks, Gregory Maguire, for launching us on a collective journey that not only entertains but has the potential to change how we see one another.

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Joy

German holiday ad depicting two girls separated by invisible barriers hits home

A hauntingly beautiful message for our polarized times.

Photo credit: Deutsche Telekom/YouTube

"Bubbles," a holiday ad by Deutsche Telekom

Most advertisements are purposefully obnoxious or annoying in some way, designed to grab our attention in order to sell us a good or service. But occasionally a commercial comes along to accomplish that same goal but in a more thoughtful way, with artistic beauty and a heartfelt message that taps into our humanity. Are such ads still trying to sell us something? Of course. Does that mean the people behind those ads aren't sincere in the messages they're trying to convey? Not necessarily, which is why people around the world are celebrating a 2-minute holiday spot from a German telecom company.

The ad from Deutsche Telekom, the parent company of T-Mobile, plays more like a short film than a commercial. As a version of "Shchedryk" (the Ukrainian folk song that gave us the melody for "Carol of the Bells) plays, we see two girls around middle school age, one dressed in red with a pointy nose and the other in blue with pointy ears, forming a friendship despite the panes of glass that separate them. The scene alternates between the joy of playing together and the clear message that their elders don't want them interacting with one another. The girls are determined, but they eventually see how limiting the glass walls between them are. The reveal of their gifts to one another at the end is hauntingly beautiful, with a powerful message.

Watch "Bubbles":

- YouTubewww.youtube.com

Breaking down barriers is a classic message but one that feels incredibly timely for our highly polarized present. The ad feels like it makes a subtle allusion to the Berlin wall, but the walls that separate these girls are perfectly transparent. They can see into each other's worlds, but can't get past what's separating them. The way they see the problem but feel powerless to change it feels like a fitting metaphor for today's divisions, as do the bubbles that surround the girls and their communities preventing them from fully communicating with one another.

People found the video surprisingly moving.

"It's the invisible wall that people build between each other because of perceived differences...nationality, religion, sexual orientation and how they perpetuate it by passing it on to their children."

"The innocent and non-judgemental minds and hearts of children - so much that adults could learn from them!"

"Isn't amazing how it takes innocent children to take down the walls put in place by adults."

"It shows that governments and small minded people cannot keep people apart forever. They can keep us apart for awhile but the human spirit does survive in spite of governments and small minded people."

"Heart wrenching, and joy inducing all in one ad."

"A knockout Christmas ad with a profound message for our time... Wunderbar!"

"Blue, red. This ad has me crying. I am struggling here in the USA. Merry Christmas to all around the world!"

The tagline for the ad on the YouTube share reads, "Connections Begin When Barriers Break. ❤️💙" Though the ad comes from Germany, the song lyrics being sung in English and the red and blue colors can easily be seen as pointing to American politics (which arguably impacts much of the world in direct and indirect ways). It's a good reminder that so much of what divides us are invisible barriers we've created and grown to identify with. Seeing those things through the eyes of children helps highlight how absurd it is to wall ourselves off from one another due to differences—an age-old human habit of prejudice that only leads to more misunderstandings and suffering. It might seem scary to shatter the bubbles we've built around ourselves, but when we do, we may find that what's on the other side isn't nearly as scary or awful as we've been led to believe.

May we all find ways to break down barriers and embrace the joy of friendship in this season of goodwill.

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Health

Doctor breaks down how to recognize ADHD in adults. The symptoms may be surprising.

"75% of adults with anxiety actually have ADHD as the cause of their anxiety."

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Doctor breaks down how to recognize ADHD in adults

If it seems that everyone is being diagnosed with Attention Deficit Hyperactivity Disorder (ADHD), there may be a reason and it's likely not the reason people think. Diagnostic criteria were initially based off of how ADHD presented in white children who were mostly male, so if you fell outside of that box your diagnosis was often overlooked. This is especially true in girls who then turned into undiagnosed or misdiagnosed women.

But it's not just women who were undiagnosed since the criteria mostly included ways in which hyperactivity showed up—you know, the "H" in ADHD. But not everyone with ADHD presents with the stereotypical hyperactivity bit. Dr. Heather Brannon breaks down ways in which ADHD is missed and how to identify it in adults.

In the first few minutes of the video, Brannon drops a statistic that feels mind-boggling: "75% of adults with anxiety actually have ADHD as the cause of their anxiety." Even though I fit into that category, consider my mind completely boggled because I thought I was a rarity and my psychiatrist was a magician. Turns out, he was probably just up to date on his continuing education credits.

Brannon talks about how people who may express feelings of overwhelm, anxiousness, and tiredness and who are easily frustrated may actually have undiagnosed ADHD.

It's pretty easy to overlook ADHD that presents with more of the attention deficit part of the diagnosis than the hyperactivity part. When someone is having difficulty sitting still, talking so fast that you can barely keep up and is constantly on the go, it's pretty easy to pinpoint there may be an issue.

But when the person is quiet, sits still but misses large chunks of conversations or is chronically forgetful and sleepy, it's much easier to miss the signs, according to Brannon.

Brannon says many people feel bad about themselves without knowing why, so having an answer for why you're feeling this way can be helpful.

The video is really fascinating and may help others recognize signs within themselves or with loved ones.

Give it a gander below:

This article originally appeared last year.

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Joy

Woman orders a Diet Coke at the McDonald's drive-thru, and ends up with a new best friend

Their wholesome friendship journey is everyone's new obsession.

Photo credit: Canva

She order a Diet Coke with a side of friendship.

Sometimes new friendships appear when we least expect them. You can be out and about, minding your own business, when suddenly a small connection becomes the spark for something truly magical. Sure, these kinds of platonic meet-cutes might not get their own Hallmark movie, but anyone who’s ever experienced them can tell you they contain their own special kind of romance.

For Raquel Benitah, that unexpected friendship came while ordering a Diet Coke at McDonald’s. This was the key ingredient to make “dirty soda”— a trendy beverage made famous by Mormon Wives which combines soda with some variation of cream. Opting for the less sugary route of Diet Coke plus a Fair Life protein shake, Benitah had planned on filming her taste-test, hence why she had been recording herself at the drive-thru.

And it was a good thing she had been recording, because otherwise we would have never been able to bear witness to the “instant connection” with her soon-to-be-new-bestie Markelya Skelly.

“Are you vlogging?” Skelly asks excitedly in the clip. Benitah confirms, sharing her plan to pour the Fair Life into the soda.

Without skipping a beat, Skelly immediately asks “Are you trying that Mormon thing?!” and they both share a laugh. As Skelly recommends the “delicious” combination of Coke Zero and root beer, and Benitah promises to try it next time and “report back,” it seriously feels as though these two have already known one another for years.

“I’m obsessed with her!!!!” Benitah exclaims while pulling out. And after she posted the video of their adorable echange, over 12 million other people were obsessed too.

@raquelbenitah im obsessed with herrrrr
♬ original sound - Raquel Benitah

“I love these types of interactions with strangers, it’s so sweet,” gushed one viewer.

“Wait you’re totally besties now the energy is matching,” said another.

After going viral overnight, Benitah drove back to McDonald’s to reunite with Skelly the next day, but sadly Skelly wasn’t working and management couldn’t give out her contact information. Benitah must have kept at it, because in a follow-up video, we see the two hit it off yet again. Skelly shares that McDonald’s corporate reached out to her, Benitah presents her with the gift of a Fair Life and jokes about starting a podcast…and of course, the two make plans to try Coke Zero + root beer.

@raquelbenitah Replying to @Vanessa IM FREAKING OUT!!!! Sorry for the screaming, im way too excited ahhhhhh. dying that @McDonald’s ♬ original sound - Raquel Benitah

Since that fateful day, Benitah and Skelly have been "inseparable," according to their interview with Today. In addition to planning little friend outings for the holidays, the two have begun creating more adorable content together, including the long awaited Coke Zero/root beer taste-test.

While Benitah confesses that she actually hates the “bubble-gum” taste of root beer, she’s clearly having the time of her life drinking it with her new pal in the video below.

@raquelbenitah Replying to @Tina ✨ BACK WITH OUR QUEEN FOR THE TASTE TEST YOUVE BEEN WAITING FOR !!!! @Persephone M. @mcdonald’s canada🇨🇦 ♬ original sound - Raquel Benitah

What a clear reminder that friendships are every bit as enchanting as a love affair, if we let them be. Because let’s be honest, no matter what way love enters our lives, it’s nothing short of a miracle…which always deserves to be celebrated—and in this case, recorded.

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Identity

In 1983 actor Harvey Fierstein bravely shared what it means to be gay in prime-time TV interview

“I assume that everyone is gay unless I'm told otherwise," he told Barbara Walters.

via ClipoRama/YouTubeClipoRama/YouTube

Harvey Fierstein explains what it means to be gay to Barbara Walters.

If you want to know what it was like to be gay in the United States in the 1980s, an interview on ABC’s “20/20” where one of America’s prominent journalists, Barbara Walters, talked to 29-year-old Broadway legend Harvey Fierstein, is a great place to start. In 1983, Fierstein was the hottest thing on Broadway” with 2 hit shows: “La Cage aux Folles” and “Torch Song Trilogy.” But even though he was the talk of the town, Walters treats his homosexuality as if it is something foreign and threatening.

At the time, Fierstein was a rarity in pop culture—an openly gay male celebrity and his “Torch Song Trilogy” dared to do the unthinkable: humanize homosexual relationships. Fierstein later found mainstream success in films, starring alongside Robin Williams in “The Birdcage,” a movie version of “La Cage aux Folles,” and “Mrs. Doubtfire.”

In 1983, Fiersten sat down with Walters for a prime-time interview where he made the case that homosexuality wasn’t a deviant lifestyle and that it’s much more prevalent than most people think, especially in the arts.

“What's it like to be a homosexual,” Walters asked the actor, writer and one-time drag queen, point-blank. “I don't know. I'm just a person. I'm a person who sees the world in the opposite light than you do, that's all. But I see the exact same world as you do. I assume that everyone is gay unless I'm told otherwise. You assume everyone's straight unless you're told otherwise,” he told Walters and the millions of viewers watching at home.

Fierstein went on to dismiss the myth that homosexuality was caused by a strong mother and a weak father by noting that his brother was straight. He added that people must be born gay because LGBTQ people are found in every part of the world. “I mean you have to you have to start from the basics, 10% of the world is gay,” Fierstein said. “You got to stop with the ‘this is a sickness,’ ‘this is an abnormality.’ This is a normal thing that has gone on through the history of man. It has always been 10% of the population has never been bred out.”

In the interview, Fierstein also debunks the notion that homosexual people can’t enjoy the same type of committed romantic relationships as heterosexuals. “Those are not heterosexual experiences and those are not heterosexual words. Those are human words. Love, commitment, family belong to all people,” Fierstein said. "It is the norm in the homosexual community. It is not the norm in what you see on the news and all that. But what you see on the news and what you see in print are the bars.”



Fierstein added that when a happy lesbian couple stays together for 70 years, it doesn’t make the news. “Monogamy is as prevalent a disease in homosexuality as it is in heterosexuality. It's all the life choice that you make for yourself,” he joked.

The interview is a fascinating time capsule of a world right before the AIDS epidemic when LGBTQ people began coming out of the closet in increasing numbers to help fight the deadly pandemic. In the interview, Fierstein, as one of the few out and proud gay male role models, was forced to share simple truths about gay life that, 40-plus years later, most people have come to understand. It took a lot of courage for Firestein to speak his truth on such a big stage, and he did so fearlessly and with love and humor.

You can watch the entire interview here.

- YouTubewww.youtube.com

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