TikTok's scarily precise, too-real beauty filter has people rightfully freaked
Women should not feel 'devastated' by their real faces, yet here we are.

The Bold Glamour filter on TikTok takes social media filters to a whole other level.
First, allow me to introduce myself—and my "Bold Glamour" alter-ego—via TikTok:
Freaky, right?
Normally, I'm good with the way my face looks. (One of the gifts of your late 40s is fully embracing your face in all its glory.) But I was surprised to find that the longer I used that filter, the more…well, homely my real face started to feel. There's just no way for my real face to compare to the model-like one in that video, because this filter isn't just a faux makeup job. It basically gave me plastic surgery, botox and a Photoshop airbrush to boot, and as overdone as it is, looking in the mirror after making that video really did trigger some insecurities about my real face that I didn't think I had.
If a beauty filter can make me start to feel "meh" about my looks, I can only imagine what it's doing to the psyches of young women who don't have decades of life experience and confidence-building behind them.
Visual artist Memo Akten shared a thread on Twitter illustrating how scary these unreal-yet-too-real filters are, with examples from women illustrating how they do a number on our brains.
“I don't wanna be known as the TikTok filter guy, but ICYMI after attacking GenX w teenage filter, TikTok just dropped a new filter to take out Millennials & GenZ," he wrote. "'Beauty filters' are not new, but the precision on this is beyond uncanny. This is psychological warfare & pure evil.”
\u201cI don't wanna be known as the tiktok filter guy, but ICYMI after attacking GenX w teenage filter, tiktok just dropped a new filter to take out Millennials & GenZ. "Beauty filters" are not new, but the precision on this is beyond uncanny. This is psychological warfare & pure evil.\u201d— memo akten (@memo akten) 1677434633
Women are sharing how a hyper-real filter like this breeds and fuels insecurity, which is the last thing we need when we are already fighting body image and beauty standard battles on multiple fronts.
@meghan__lane__ Yall gotta take this filter down i dont know her SHES A WHOLE DIFFERENT PERSON
@misslovecore yikes
Video filters in general can be a lot of fun. My teens and I have a blast playing around with Snapchat filters that make everyone look like they're crying or turn people into cartoon characters and all kinds of silly things. But this is not that. This is leaning fully into Kardashian-esque beauty culture and creating an illusion that impossible beauty standards might actually be possible. Seeing is believing, after all.
Consciously, we know it's an illusion. It's just a filter. It's not real. But that doesn't change how our minds process seeing our filtered faces, nor does it change the very real impact they have on our self-image.
"I definitely see a new theme to body dysmorphic concerns," Dr. Josie Howard, a board-certified psychiatrist who specializes in psychodermatology told InStyle. "People begin to expect themselves to look like their filtered self and can become obsessed with achieving that in the real world, which leaves them depressed, anxious, lonely, and disappointed."
Experts have been sounding the alarm about the link between augmented reality filters and body image issues. As Harvard Business Review reports, "Physical appearance is a key component of identity and as such it can have a substantial impact on psychological well-being. Studies have shown that virtually modifying appearance can provoke anxiety, body dysmorphia, and sometimes even motivate people to seek cosmetic surgery."
But we don't even have to tap professional researchers to tell us all this. Just ask any portrait photographer about the changes they've seen in their clientele since the advent of social media filters. Here's one photographer describing how she sees beautiful women feeling "devasted" by how they look in photos because they want to look like what they see in their filtered social media posts.
@coffeetillvodka This filter is INSANE! Its so real, and i can see how damaging this could be. #filters #women #aging #youth #beauty #reality #photography #womensempowerment #mentalhealth
Photo editing and filters have been around for a long time, but that doesn't mean they haven't gotten more ubiquitous and more damaging. A shift in lighting to get rid of unflattering shadows is a very different beast than a filter that changes your entire facial structure and texture to look like a magazine ad.
YESSS! I started noticing it when Snapchat filters hit years ago. The senior girls that I photographed went from LOVING their photos to hating them. I didn't understand the shift for a while. I stopped doing portraits when it became impossible to please them with their real face.
— Pam D (@soirchick) February 28, 2023
I would argue that this too-real video filter, which allows you to see yourself in real-time with a model-perfect face, is far more problematic than already-problematic-enough photo filters. Having your face altered that way and having your own movements and your own voice attached to it…it messes with you, even when you know it's not real. I experienced it myself in just a matter of minutes, and I consider myself fairly immune to such things.
For young women and girls who are just in the early stages of forming their self-image, it's an extremely dangerous social experiment. Parents, please talk to your kids about the psychological impact beauty filters like these can have, and maybe encourage them to stick to ones that turn faces into horseheads or make flowers fly out of their mouths instead. Those who profit off of women's insecurities aren't going to altruistically change, so it's up to all of us to make sure young people internalize that filters are phony and their faces are fine, just as they are.
- Yassification, the hilariously bizarre beauty meme that has taken over social media ›
- Body positivity vs. body neutrality: One is a weapon, the other a shield ›
- New UK law bans influencers from using 'misleading' filters in paid beauty ads ›
- Person asks woman at a pool party to cover up to avoid triggering her - Upworthy ›
- Woman proves social media is fake by using filters - Upworthy ›
- Woman who lost weight reveals her newfound thin privilege - Upworthy ›
- Little girl does 'Bluey' impression using TikTok aged filter - Upworthy ›
- Influencer encourages people to get cosmetic surgery - Upworthy ›
- A kind of beauty influencer that might just save the world - Upworthy ›
- Woman calls out being called a 'natural beauty' by men - Upworthy ›
- Women share what it's like to lose their youthful beauty - Upworthy ›
- Americans are flocking to the Chinese social media app "Little Red Book" to answer 20-year-old Li Hua letters from kids in school. - Upworthy ›
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."