This startup is selling razors by celebrating body hair positivity.

Photo from Billie Body Brand/Unsplash.

There's something odd about razor commercials.

Razor companies seem to like to pretend that hairy women do not exist while simultaneously trying to sell them products. In most of these commercials, bikini-clad women are featured shaving their already hairless legs. But Billie, a razor brand, thinks it's time to finally break the status quo around body hair.


In June, Billie launched the "Project Body Hair" campaign to celebrate body hair positivity.

The message of the campaign is simple: Everyone has body hair — even women — and it's time for us to accept that.

According to their website, this campaign was largely motivated by the women's razor brand industry's failure to acknowledge female body hair in their advertisement in the last 100 years. In response, the startup made a video commercial featuring women from different body sizes and ethnic backgrounds showing off their hairy legs, underarms, stomachs, and unibrows. In addition, they also uploaded free stock photos of hairy women on Unsplash to counter the lack of images online of female body hair.

But you're probably wondering: If Billie is celebrating female body hair, then why are they selling razors?

The answer is quite simple. Billie believes whether or not a woman chooses to remove her body hair is up to her and shouldn't be up to what society finds acceptable.

This isn't the first time Billie has fought back against sexism in the razor brand industry.

Billie's sole purpose is to serve as an alternative option in a world where the so-called "pink tax" marginalizes female consumers. The pink tax refers to the trend of companies charging women more for products and services. It's a ridiculous trend that disadvantages women consumers.

To fight against the pink tax, Billie sells razors at an affordable price through a subscription service.

Billie is not alone in the body hair positivity movement.

Over time, more and more women are speaking out in celebration of their body hair. Julia Roberts was one of the first Hollywood actress to show off her underarm hair on the red carpet in her 1999 premiere of "Notting Hill." Nearly four years ago, Madonna posted an Instagram pic featuring the fuzzies under her arm. And last year, Bella Thorne posted a Snapchat photo of her unshaven legs.

Long hair...... Don't Care!!!!!! #artforfreedom #rebelheart #revolutionoflove

A post shared by Madonna (@madonna) on

It's not just celebrities either. Women diagnosed with polycystic ovarian syndrome (PCOS) deal with symptoms that include excessive body hair growth. In this Allure story, 15 women with PCOS explained their decision to show off their body hair instead of removing it. Harnaam Kaur, who also has PCOS, decided to grow out her beard after many unsuccessful years of attempting to remove it. She now is a model and and anti-bullying activist.

Hopefully, Billie's Project Body Hair campaign will not only inspire more women to feel confident in their own bodies, but encourage other razor companies to follow suit.

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In 1945, the world had just endured the bloodiest war in history. World leaders were determined to not repeat the mistakes of the past. They wanted to build a better future, one free from the "scourge of war" so they signed the UN Charter — creating a global organization of nations that could deter and repel aggressors, mediate conflicts and broker armistices, and ensure collective progress.

Over the following 75 years, the UN played an essential role in preventing, mitigating or resolving conflicts all over the world. It faced new challenges and new threats — including the spread of nuclear weapons and other weapons of mass destruction, a Cold War and brutal civil wars, transnational terrorism and genocides. Today, the UN faces new tensions: shifting and more hostile geopolitics, digital weaponization, a global pandemic, and more.

This slideshow shows how the UN has worked to build peace and security around the world:

1 / 12

Malians wait in line at a free clinic run by the UN Multidimensional Integrated Mission in Mali in 2014. Over their 75 year history, UN peacekeepers have deployed around the world in military and nonmilitary roles as they work towards human security and peace. Here's a look back at their history.

Photo credit: UN Photo/Marco Dormino

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Those of us who value facts, reason, and rational thought have found ourselves at some of our fellow citizens and thinking, "Really? THIS is how you choose to use the greatest tool humanity has ever created? To spew unfounded conspiracy theories?"

It's a marvel, truly.

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True

In 1945, the world had just endured the bloodiest war in history. World leaders were determined to not repeat the mistakes of the past. They wanted to build a better future, one free from the "scourge of war" so they signed the UN Charter — creating a global organization of nations that could deter and repel aggressors, mediate conflicts and broker armistices, and ensure collective progress.

Over the following 75 years, the UN played an essential role in preventing, mitigating or resolving conflicts all over the world. It faced new challenges and new threats — including the spread of nuclear weapons and other weapons of mass destruction, a Cold War and brutal civil wars, transnational terrorism and genocides. Today, the UN faces new tensions: shifting and more hostile geopolitics, digital weaponization, a global pandemic, and more.

This slideshow shows how the UN has worked to build peace and security around the world:

1 / 12

Malians wait in line at a free clinic run by the UN Multidimensional Integrated Mission in Mali in 2014. Over their 75 year history, UN peacekeepers have deployed around the world in military and nonmilitary roles as they work towards human security and peace. Here's a look back at their history.

Photo credit: UN Photo/Marco Dormino

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Katie Neeves (L) photo by Jayne Walsh, JK Rowling (R) photo by Sjhill, CC BY-SA 3.0

Dear JK Rowling,

I am writing this letter to say a big thank you to you. You may think it strange that a gobby trans woman such as me would wish to thank you after all your recent transphobic outpourings, but let me explain…

I certainly don't thank you for your lengthy essay last month where you describe the abuse you have suffered (for which you have my sympathy) and in which you stated that you do not hate trans people, while at the same time peddling even more anti-trans mis-information. Sadly, your diatribe directly caused some trans children to self-harm and other to attempt suicide.

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