Over the last few years,
sustainability has become one of the biggest buzzwords in the fight against environmental problems like climate change, loss of biodiversity, ecosystem degradation, and pollution. But what does sustainability actually mean? And how do you make it part of your everyday life?
Broadly speaking, sustainability is the idea that we must meet our own needs
without compromising the ability of others to meet their needs, whether the “others” in question are future generations or people living in other parts of the world. But understanding the basic concept is one thing. Practicing it is quite another.
Every single day we make dozens of different choices that impact our planet. But understanding this impact is not easy. And when it comes to green living, there is a lot of conflicting information about what’s eco-friendly, what’s not, what’s fact, and what’s fiction.
But green sustainable living is possible. With a little guidance, we can all learn to make better choices for ourselves and the planet.
And that’s where the Sustainable Living Online Course from International Open Academy comes in.
Sustainable Living Online Course

When it comes to green living, there’s certainly no shortage of information available on the internet. The trouble is figuring out who knows what they are talking about and what information is legit.
If you’re tired of spending half of your research time trying to vet your sources and you just want straight answers to your questions about sustainable living, the Sustainable Living Online Course is for you. Sustainability experts designed this course to be the ultimate resource on sustainable living. As such, it covers everything you need to know to lead a renewable life that keeps you and the planet healthy.
Key topics covered in this online course include:
- how to make sustainable living easy
- how to look great without damaging the environment
- how to spot companies that aren’t eco-friendly
- how to save money and the planet at the same time
- how to find sustainable food that tastes great
- how to make simple swaps that make a big impact
Of course, the Sustainable Living Online Course won’t magically reduce your carbon footprint to zero. You’ll still have to put in the work and implement what you learn. But this course will give you the tools you need to be a better citizen and live a healthier, more natural life.
International Open Academy, or IOA, is one of the internet’s most trusted sources for online learning, with over a million students in 139 different countries. Whether you want to learn coding, interior design, or knitting, IOA’s accredited online courses make learning easy, fun, and affordable. No matter the subject, IOA courses focus on practical skills, with videos, texts, activities, and exams that students work through at their own pace.
Normally, the Sustainable Living Online Course costs $119. However, you can enroll through Groupon for just $17, which is a whopping 86 percent off the regular price.
If you’ve made it your goal to be more eco-friendly in 2023 but are unsure where to start, this deal on the Sustainable Living Online Course from International Open Academy is definitely for you. Click here to start your sustainable living journey today.
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The next generation of female leaders has arrived. Here’s how they’re making sure they (and every girl) get a chance to learn.
Malala Fund and their local partners, with support from Pura, help girls find their voice. The result: greater access to education and a better world.
Music, community and joy drive real change
In a small village in Pwani, a district on Tanzania’s coast, a massive dance party is coming to a close. For the past two hours, locals have paraded through the village streets, singing and beating ngombe drums; now, in a large clearing, a woman named Sheilla motions for everyone to sit facing a large projector screen. A film premiere is about to begin.
It’s an unusual way to kick off a film about gender bias, inequality, early marriage, and other barriers that prevent girls from accessing education in Tanzania. But in Pwani and beyond, local organizations supported by Malala Fund and funded by Pura are finding creative, culturally relevant ways like this one to capture people’s interest.
The film ends and Sheilla, the Communications and Partnership Lead for Media for Development and Advocacy (MEDEA), stands in front of the crowd once again, asking the audience to reflect: What did you think about the film? How did it relate to your own experience? What can we learn?
Sheilla explains that, once the community sees the film, “It brings out conversations within themselves, reflective conversations.” The resonance and immediate action create a ripple effect of change.

MEDEA Screening Audience in Tanzania. Captured by James Roh for Pura Across Tanzania, gender-based violence often forces adolescent girls out of the classroom. This and other barriers — including child marriage, poverty, conflict, and discrimination — prevent girls from completing their education around the world.
Sheilla and her team are using film and radio programs to address the challenges girls face in their communities. MEDEA’s ultimate goal is to affirm education as a fundamental right for everyone, and to ensure that every member of a community understands how girls’ education contributes to a stronger whole and how to be an ally for their sisters, daughters, granddaughters, friends, nieces, and girlfriends.
Sheilla’s story is one of many that inspired Heart on Fire, a new fragrance from the Pura x Malala Fund Collection that blends the warm, earthy spices of Tanzania with a playful, joyful twist. Here’s how Pura is using scent as a tool to connect the world and inspire action.
A partnership focused on local impact, on a global mission
Pura, a fragrance company that recognizes education as both freedom and a human right, has partnered with Malala Fund since 2022. In order to defend every girl’s right to access and complete 12 years of education, Malala Fund partners with local organizations in countries where the educational barriers are the greatest. They invest in locally-led solutions because they know that those who are closest to the problems are best equipped to solve and build durable solutions, like MEDEA, which works with communities to challenge discrimination against girls and change beliefs about their education.
But local initiatives can thrive and scale more powerfully with global support, which is why Pura is using their own superpower, the power of scent, to connect people around the world with the women and girls in these local communities.
The Pura x Malala Fund Collection incorporates ingredients naturally found in Tanzania, Nigeria, Pakistan, and Brazil: countries where Malala Fund operates to address systemic education barriers. Eight percent of net revenue from the Pura x Malala Fund Collection will be donated to Malala Fund directly, but beyond financial support, the Collection is also a love letter to each unique community, blending notes like lemon, jasmine, cedarwood, and clove to transport people, ignite their senses, and help them draw inspiration and hope from the global movement for girls’ education. Through scent, people can connect to the courage, joy, and tenacity of girls and local leaders, all while uniting in a shared commitment to education: the belief that supporting girls’ rights in one community benefits all of us, everywhere.
You’ve already met Sheilla. Now see how Naiara and Mama Habiba are building unique solutions to ensure every girl can learn freely and dare to dream.
Naiara Leite is reimagining what’s possible in Brazil

Julia with Odara in Brazil. Captured by Luisa Dorr for Pura In Brazil, where pear trees and coconut plantations cover the Northeastern Coast, girls like ten-year-old Julia experience a different kind of educational barrier than girls in Tanzania. Too often, racial discrimination contributes to high dropout rates among Black, quilombola and Indigenous girls in the country.
“In the logic of Brazilian society, Black people don’t need to study,” says Naiara Leite, Executive Coordinator of Odara, a women-led organization and Malala Fund partner. Bahia, the state where Odara is based, was once one of the largest slave-receiving territories in the Americas, and because of that history, deeply-ingrained, anti-Black prejudice is still widespread. “Our role and the image constructed around us is one of manual labor,” Naiara says.
But education can change that. In 2020, with assistance from a Malala Fund grant, Odara launched its first initiative for improving school completion rates among Black, quilombola, and Indigenous girls: “Ayomidê Odara”. The young girls mentored under the program, including Julia, are known as the Ayomidês. And like the Pura x Malala Fund Collection’s Brazil: Breath of Courage scent, the Ayomidês are fierce, determined, and bursting with energy.

Ayomidês with Odara in Brazil. Captured by Luisa Dorr for Pura Ayomidês take part in weekly educational sessions where they explore subjects like education and ethnic-racial relations. The girls are encouraged to find their own voices by producing Instagram lives, social media videos, and by participating in public panels. Already, the Ayomidês are rewriting the narrative on what’s possible for Afro-Brazilian girls to achieve. One of the earliest Ayomidês, a young woman named Debora, is now a communications intern. Another former Ayomidê, Francine, works at UNICEF, helping train the next generation of adolescent leaders. And Julia has already set her sights on becoming a math teacher or a model.
“These are generations of Black women who did not have access to a school,” Naiara says. “These are generations of Black women robbed daily of their dreams. And we’re telling them that they could be the generation in their family to write a new story.”
Mama Habiba is reframing the conversation in Nigeria

Centre for Girls' Education, Nigeria. Captured by James Roh for Pura In Mama Habiba’s home country of Nigeria, the scents of starfruit, ylang ylang and pineapple, all incorporated into the Pura x Malala Collection’s “Nigeria: Hope for Tomorrow,” can be found throughout the vibrant markets. Like these native scents, Mama Habiba says that the Nigerian girls are also bright and passionate, but too often they are forced to leave school long before their potential fully blooms.
“Some of these schools are very far, and there is an issue of quality, too,” Mama Habiba says. “Most parents find out when their children are in school, the girls are not learning. So why allow them to continue?”
When girls drop out of secondary school, marriage is often the alternative. In Nigeria, one in three girls is married before the age of 18. When this happens, girls are unable to fulfill their potential, and their families and communities lose out on the social, health and economic benefits.
Completing secondary school delays marriage, and according to UNESCO, educated girls become women who raise healthier children, lift their families out of poverty and contribute to more peaceful, resilient communities.

Centre for Girls’ Education, Nigeria. Captured by James Roh for Pura To encourage young girls to stay in school, the Centre for Girls’ Education, a nonprofit in Nigeria founded by Mama Habiba and supported by Malala Fund and Pura, has pioneered an initiative that’s similar to the Ayomidê workshops in Brazil: safe spaces. Here, girls meet regularly to learn literacy, numeracy, and other issues like reproductive health. These safe spaces also provide an opportunity for the girls to role-play and learn to advocate for themselves, develop their self-image, and practice conversations with others about their values, education being one of them. In safe spaces, Mama Habiba says, girls start to understand “who she is, and that she is a girl who has value. She has the right to negotiate with her parents on what she really feels or wants.”
“When girls are educated, they can unlock so many opportunities,” Mama Habiba says. “It will help the economy of the country. It will boost so many opportunities for the country. If they are given the opportunity, I think the sky is not the limit. It is the starting point for every girl.”
From parades, film screenings to safe spaces and educational programs, girls and local leaders are working hard to strengthen the quality, safety and accessibility of education and overcome systemic challenges. They are encouraging courageous behavior and reminding us all that education is freedom.
Experience the Pura x Malala Fund Collection here, and connect with the stories of real girls leading change across the globe.
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Philosophy expert reveals the character trait that shows someone is highly intelligent
“An intelligent person tries to be a realist.”
Julian de Medeiros, a philosophy expert who’s popular on TikTok and Substack, has built a reputation for sharing some of the world’s most important philosophical ideas about life, love, ethics, and intelligence. Recently, he shared wisdom from Bertrand Russell on the character trait that highly intelligent people tend to have: they see the world as it really is, not as they want it to be.
Russell, a British philosopher and founding figure of the analytic movement in philosophy, won the Nobel Prize in Literature in 1950. His work in logic, epistemology, and mathematics made him one of the most important minds of the 20th century. As they say, it takes one to know one, and if Russell says someone is intelligent, chances are he’s right.
What’s a sign someone is highly intelligent?
“Here’s how you know that someone is intelligent, and this goes back to the philosopher Bertrand Russell, who wrote, ‘You see the world as it is, not as you would like it to be, is the beginning of all wisdom,’” de Medeiros shared on TikTok.
To put it simply, an intelligent person wants to get things right, while an unintelligent person wants to be right. Smart people look at the facts and form their opinions based on reality. Those who aren’t as bright tend to be more dogmatic, trying to see the world in ways that align with their beliefs.

Bertrand Russell. Photo credit: Rijksmuseum/Wikimedia Commons “What [Russell] meant is that an intelligent person tries to be a realist,” de Medeiros continued. “Like, they try to measure, examine, and test their own belief systems against reality. But an unintelligent person tends to be dogmatic. Like they don’t change their mind when confronted with the facts. In fact, you could show them the evidence, and they would simply double down.”
What is the “backfire effect”?
What de Medeiros is referring to is what’s known as the “backfire effect.” It’s a psychological phenomenon in which, when people are presented with credible facts that challenge their beliefs, they may hold on to those beliefs even more strongly than before.
“Once something is added to your collection of beliefs, you protect it from harm,” author David McRaney wrote in You Are Not So Smart. “You do this instinctively and unconsciously when confronted with attitude-inconsistent information. Just as confirmation bias shields you when you actively seek information, the backfire effect defends you when the information seeks you, when it blindsides you.”

Politicians debating. Photo credit: Canva It can sting to change your mind, because it can feel like you’ve invalidated a big part of your sense of self. However, it becomes much easier if you begin to change how you see yourself. Instead of identifying with a specific worldview, you can think of yourself as someone who embraces the truth, no matter how difficult that may be.
“Bertrand Russell believed that true intelligence was when you were open to the possibility that you might be wrong,” de Medeiros said. “When you sought to test your own belief systems and when you had a rational and inquisitive mindset, that is true intelligence. When the facts change, you change.”
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A man planted tomato seeds from two McDonald’s burgers. Three months later, whoa.
“I expected this tomato to grow,” James Prigioni said, “but I did not expect this.”
In many ways, fast-food restaurants feel like the opposite of a backyard vegetable garden. But one gardener has tied a McDonald’s hamburger directly to a garden harvest in a way that even surprised him.
James Prigioni makes popular gardening videos on YouTube. In one, he wanted to see if he could grow a whole tomato plant by planting the seeds from a tomato on a McDonald’s burger. He picked up a Deluxe Quarter Pounder with cheese, pulled out a tomato slice, and removed two seeds. After rubbing the seeds on a paper towel to remove the protective coating, which can inhibit sprouting, they were ready to plant.
Trying out different seed-planting methods
But like any good scientist, Prigioni wanted to try a different method for testing McDonald’s tomato seeds. So he pulled a slice of tomato from a second Quarter Pounder and, instead of extracting the seeds, planted the entire slice.
With the help of a heat mat and a grow lamp, both sets of seedlings germinated and sprouted in soil-filled red Solo cups in about a week. After they were fully established, Prigioni separated the plants so they could thrive individually before being planted outside.
He planted one of the plants in the ground outside and another in a 5-gallon bucket. He then showed how he culled the lower leaves as they developed blight and used a tomato cage to support the plants as they produced fruit and grew heavier. He also added extra fertilized soil and mulch to the bucket plant.

Transplanting a tomato plant outside. Photo credit: Canva The harvest was unexpected
After three months, the plants were producing abundant fruit. The bucket plant didn’t perform as well as the in-ground plant, which Prigioni said was due to insufficient watering during very hot days. The bucket plant also ripened faster, likely due to the stress it had been under. Still, it was an impressive harvest, especially for a plant that started on a McDonald’s burger.
The in-ground McDonald’s plant was even more incredible, with dozens of tomatoes dripping from it.
“I expected this tomato to grow,” Prigioni said, “but I did not expect this.”

Sliced-up tomatoes. Photo credit: Canva The fruit from both plants tasted good and sweet, he said. By the fourth month, the in-ground plant was starting to struggle with its health, but not with its fruit production.
“The plant had so many tomatoes on it that it seemed like it was having a little difficulty ripening that much fruit at one time,” Prigioni said. “I mean, I have had some plants with a lot of tomatoes on them, but never in my life have I seen a single tomato plant with this much fruit on it. I was completely blown away.”
How the McDonald’s tomatoes compared
He said one of his favorite parts of the experiment was seeing what kind of tomatoes would grow from the seeds. He thought it might be a beefsteak variety, but it turned out to be a Roma type. However, he surmised that the McDonald’s tomato was likely a hybrid, based on its ripening characteristics.
Prigioni also shared how the McDonald’s tomato plants compared with his other tomato plants.
“In another area of the garden, I grew Roma tomatoes that I got from Lowe’s, and I planted them at the same time as the McDonald’s tomatoes,” he said. “The harvest from them wasn’t quite as large, but the fruit ripened way more evenly, and I was able to harvest a lot more fresh fruit right off the vine that was ripe.”

There’s nothing like a tomato right off the vine. Photo credit: Canva “Overall, I was shocked with the level of production,” he continued. “And this is probably my favorite experiment that I’ve ever done. I mean, to be able to take a cheeseburger, grab a tomato from it, then grow a tomato plant, and then harvest pounds and pounds of tomatoes from it is just such a unique and refreshing experience.”
Perhaps an unexpected result, but a great way to challenge our assumptions and demonstrate the power of nature, even in the context of fast food.
You can follow The Gardening Channel with James Prigioni on YouTube for more gardening education.
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Tech expert explains why you ‘magically’ see ads for things you think about
Algorithms don’t need to hear your thoughts to predict them.
A number of years ago, people started to suspect their phones were listening to them. They’d “magically” see ads on Facebook or news websites for products they had barely mentioned in passing. Because our phones are always listening for “wake words” (like “OK Google” or “Hey Siri”), it was natural to grow suspicious that they were monitoring conversations and auctioning off that data to advertisers.
The truth is, your phone is not always listening and scanning your conversations for ad triggers. However, countless people have reported seeing ads for things they’ve merely thought about.
The reason this predictive advertising happens is fascinating, a little scary, and just a tad reassuring.
“I can’t be the only one noticing this”
Aakash Gupta writes about AI, tech, product growth, and more. He recently took on the challenge of explaining this freaky concept to a concerned Internet citizen.
“I get how the phone can target ads by hearing and seeing me, but how is it showing me ads based on my thoughts? I can’t be the only one noticing this,” an X user wrote.
Here’s Gupta’s explanation: It starts with a real-time auction every time you open an app or website that serves ads.
“Every time you open a website or app, a real-time bidding auction fires in under 100 milliseconds,” Gupta wrote on X. “Your GPS coordinates, browsing history, device fingerprint, age, gender, income bracket, and hundreds of inferred interest categories get packaged into a ‘bid request’ and broadcast to hundreds of companies simultaneously. One company wins the ad slot. All of them keep the data.”
Some estimates put the number of ads the average person sees in a given day between 4,000 and 10,000. In fact, most are almost invisible to us now. That’s why ad companies have to make them hyper-targeted.
Gupta explained that your data isn’t only collected when you use a website. Some apps on your phone may pull your location data thousands of times per day, creating a detailed map of pretty much everywhere you go.
So how does that lead to “telepathic” advertising? By figuring out what people who are almost exactly like you are interested in buying.
“The algorithm doesn’t hear your thoughts. It compares your behavioral fingerprint against millions of similar profiles and predicts your next interest before you’re consciously aware of it,” Gupta wrote. “It makes hundreds of predictions per day. You ignore the misses. The five hits feel like telepathy.”
Akash Muni, a software developer, explained it even more simply:
“You are not unique. There are 10,000 people with your exact age, location, income bracket, browsing history, purchase pattern and social graph. When those 10,000 people started searching for running shoes, you hadn’t yet. But you will.”
He said it’s called “predictive behavior modeling,” and that it has become eerily accurate.
Famous case
One famous case of this kind of modeling in advertising involved Target sending coupons for baby items to a pregnant teenager’s home. The only problem was that they identified her pregnancy so quickly that her parents didn’t even know yet.
The New York Times wrote, “[A Target statistician was] able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a ‘pregnancy prediction’ score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.”
Similar modeling is used in many ways, not just advertising. Some companies combine data on their employees with known trends and events (like layoffs or changes in HR policies) to predict when someone might quit or leave—even before they do.
When it happens on your phone in a fraction of a second, it can be pretty shocking. In fact, the accuracy can be so spooky that some people refuse to believe the modeling is “predictive” at all.
“Everyone is saying it just predicts.. now explain if I just happen to think about a random product which doesn’t basically interest me in any shape or form.. for example a conversation I just happened to have like 5 years ago.. and boom!.. here you go, ads flying in right after,” one X user wrote.
“Yes, yesterday I was thinking of the cafe I once hoped for, and in the morning the first ad I saw was that cafe’s ad. How is it possible?” wrote another.
As Gupta said, predictive modeling is wrong hundreds or thousands of times a day. But we don’t notice those ads for things we’re not interested in because we’re too focused on the ones that are frighteningly accurate.
It’s hard to accept that our thoughts and choices aren’t as unique as we’d like to think they are

Some people have trouble believing that phones aren’t psychic. Photo credit: Canva It turns out humans are actually pretty predictable. Much of what we do and think is driven by our environment and the systems we live in. Those environments and systems can be tracked and measured with incredible efficiency.
If there’s any solace to take in this relentless mining of our data, it’s that the whole system works because there are people out there just like us. There are countless others the same age, with similar family structures, interests, income brackets, and more. In another world, maybe we would all be friends!
In the meantime, we can thank them for turning us on to that awesome pair of running shoes we didn’t even know we needed.
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You were born with a playlist already in your soul: Why science says musicality is hardwired
We are born with a musical blueprint that might actually be older than language itself
Every parent has seen that magical moment when a toddler, barely able to stand, starts bouncing perfectly in time to a catchy beat. It turns out that those rhythmic wobbles are not just cute accidents. According to a report from Neuroscience News, humans are actually born with a “music blueprint” that is hardwired into our biology.
The evidence suggests that our musicality is an ancient capacity that might even predate the development of human language. As Brighter Side reported, music cognition professor Henkjan Honing has spent two decades researching how our brains process sound. His findings indicate that we do not just learn to like music through culture or upbringing. Instead, we are born with a dedicated capacity for it.
Professor Honing explained that these abilities emerge spontaneously in infants. Babies respond to melody and rhythm without any formal instruction, which suggests that we come into the world with a biological predisposition for musical structures.
To test how deep this goes, researchers even looked at other species. In one experiment, macaque monkeys were able to synchronize with complex rhythms, suggesting that the building blocks of music are shared across different branches of the evolutionary tree.
While we often think of music as a hobby, for many it is a lifeline. According to data from Edison Research, the average member of Gen Z spends over four hours a day listening to music. About 86 percent of those young listeners told researchers that music is a primary tool for boosting their mood, and 61 percent said it helps support their mental health.
This deep connection makes sense if music is a fundamental part of our species. Professor Honing noted that musicality is a combination of many traits, including our understanding of pitch, timing, and intervals. While songbirds and marine animals show some of these traits, humans have a unique and integrated system for it.
The next time a certain song touches your heart or makes you want to dance, you can thank your own biology. It is not just a vibe. It is a part of what makes us human. As Professor Honing concluded, we are simply musical beings by nature.
This article originally appeared earlier this year.
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Doctors couldn’t figure out why a Florida woman kept having strokes. The answer turned out to be the way she curled up in bed.
She kept having strokes with no obvious cause. Her sleeping position turned out to be why.
Glenda Bridges had none of the usual warning signs. The 83-year-old Naples, Florida, woman wasn’t obese, didn’t have diabetes, didn’t have high blood pressure. But in the span of just a few days, she had three strokes. She said that one morning she woke up and “had no balance, and my vision was blurry,” according to the Gulf Coast News.
With each stroke, her brain was sustaining more damage, and doctors at NCH (the only Joint Commission-certified comprehensive stroke center in southwest Florida) needed answers fast.
Dr. Viktoria Totoraitis, a vascular neurologist at NCH, noticed something that other doctors might have missed: all three strokes had occurred in exactly the same location in Bridges’ brain. That wasn’t typical. “Blood vessels are like highways,” Dr. Totoraitis explained, “meaning they each go to a specific territory. So when a patient has a stroke, I know what blood vessel supplies that territory.” The fact that every stroke hit the same spot pointed to a single, consistent cause rather than random clotting events.
The strokes were what neurologists call wake-up strokes, meaning Bridges had gone to sleep without symptoms and woken up with them. Research suggests that roughly one in five acute ischemic strokes falls into this category, and they’re notoriously difficult to treat because the exact time of onset is unknown, complicating eligibility for clot-busting medications.
What Dr. Totoraitis needed to know next was exactly how Bridges slept. When she asked, Bridges answered: “On my side, kind of all curled up in a fetal position.” That detail, combined with something else in Bridges’ medical history, several prior neck surgeries and significant cervical spinal arthritis, led to an imaging test with Bridges positioned the same way she slept every night. The results were clear. “When she’s sleeping and curled up like that, because she does have a lot of cervical spinal arthritis, some narrowing, she was pinching off one of her vessels.”

An older woman lying in bed. Photo credit: Canva The fix required no surgery. Dr. Totoraitis recommended Bridges change her sleeping position and wear a soft cervical collar at night. She also clarified that the fetal position is not dangerous for people without prior neck surgeries. For Bridges, though, the combination of arthritis, surgical history, and a habitual curl was cutting off blood flow to her brain every night.
Since making that small change, Bridges has not had another stroke.
Her case is an unusual one, but it carries a useful reminder: strokes don’t always look the way we expect. The fastest way to identify one remains the F.A.S.T. method: Face drooping, Arm weakness, Speech difficulty, Time to call 911. The sooner someone gets to a hospital, the more brain tissue can be saved.
This article originally appeared earlier this year.

















