The simple 'Dorito theory' is a thoughtful way to break our addictive, unfulfilling habits
"Things that aren't actually satisfying are those that are maximally addictive."

Celeste Aria explains her "Dorito theory"
Philosopher Eric Hoffer once said, “You can’t get enough of what you truly don’t need to make you happy.” His point is that we can have enough of the things that truly satisfy us, such as a healthy relationship, necessary material possessions, or nutritious food.
However, the things that can’t satisfy us, such as junk food, toxic relationships, or status symbols, will always leave us feeling hollow, no matter how much we indulge.
This idea has popped back into public consciousness, although with a slight twist by TikTokker Celeste Aria, who refers to her version of the idea as the “Dorito theory.” “One thing I can’t stop thinking about is called the Dorito theory,” she said in a post with over 1 million views. “I learned about this, and now I see everything a little bit differently.”
Aria is a vintage fashion influencer and musician.
“When you eat a Dorito and finish your bite, you’re not fully satisfied,” Aria continues. “It’s not the same as eating a steak or eating a really satiating food that’s high in protein where after your bite, you really feel sort of that fullness and that warmth of satisfaction.”
Have you heard of Dorito Theory?
@celeste.aria_ Have you heard of Dorito Theory? What types of things and experiences falls under it for you? #doritotheory #dopamine #addictivebehaviour #howtostoprotting #rottingtiktok #impulsivebehaviour #howtousetiktokless #howtoeathealthy #howtomotivateyourself #howtoimprove #thoughtexperiment #serotonin #mentalhealth #neuroscience #neurodivergent #adhd
“Eating potato chips is addictive because the peak of experience is kind of when you’re tasting it, and not after,” she continued. Put simply: "Experiences that aren't truly satisfying are maximally addictive."
The theory can even be applied to the platform where she went viral. TikTok may give us slight hits of joy (dopamine) as we scroll, but they can be few and far between. Eventually, when we put our phones down, the entire experience is little more than only a diversion. At worst, a waste of time and emotional energy.
The video received a lot of thoughtful responses on TikTok.
"In Gabor Maté's book ‘In the Realm of Hungry Ghosts, ’ he says 'You’ll never get enough of something that almost works,'" C. Badger wrote. "There’s a line in 'The Picture of Dorian Gray' that says something along the lines of 'I love a cigarette it leaves one so unsatisfied," and I think of it daily," Louis said, referring to Oscar Wilde's masterpiece.
"This is a unique TikTok video that is more like a steak than a Dorito. I feel I learned something and now I’m actually satisfied and don’t need to keep scrolling," Stevesapao added.
Dr. Jamie Sorenson says that the Dorito theory makes much sense from a psychiatric perspective. “Dorito theory is consistent with other addiction and behavioral theories,” she tells Fast Company. “The more immediate [the reward], the more likely we are to repeat that behavior, whether it’s eating Doritos, using a drug of choice, or scrolling on social media.”
The psychological underpinnings that drive people to overeat, engage in toxic relationships, or fall into the darkness of addiction are more complex than any idea that can be explained in a 90-second TikTok video. However, Dorito theory is a good test for whether we should indulge in certain vices, possessions, or people.
If you keep repeating a specific behavior repeatedly and it always leaves you feeling hollow, why not substitute it for something that is ultimately satisfying instead? Obviously, that’s easier said than done when you have a big bag of chips in your lap.
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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
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Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.