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pet adoption

Pawternity leave is a real thing.

Getting a new puppy or kitten can be life altering in the best way, but those first few days can be a doozy. Trying to get a new animal acclimated to your home and schedule isn’t always easy and if you have other pets, it can make it downright impossible to do without taking some time off to monitor everyone. That’s where the concept of pawternity leave is helpful. You may be thinking pawternity leave sounds made up, but it’s actually a real thing for some companies.

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."

Culture

What it’s like to adopt a dog, as told through a 14-part comic.

Moscow-based comic artist Bird Born explains why adopting a dog changed his life.

This article originally appeared on 08.23.16.


Rescuing a pet is an amazing and heroic undertaking.

7.6 million pets go into shelters each year, according to the ASPCA. And of those pets, about 2.7 million pets are rescued by humans who give them forever homes.

Moscow-based comic artist Bird Born experienced firsthand the power of welcoming a pet into your family when he adopted a dog.

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Pets are becoming social media managers to inspire pet lovers to adopt.

They're doing their part to find homes for shelter pets across America.

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Ad Council + The Shelter Pet Project

Three years ago, I decided to adopt a cat from a shelter, and it changed my life completely.

I had debated doing it for years before actually walking the two-and-a-half blocks over to my local shelter, and now I wish I hadn't waited so long.

I stepped into the crowded pet viewing room and almost immediately locked eyes with not one, but two tiny tiger kittens, one gray and one orange, sitting quietly in the same cage.

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