via Mattel

As the world slowly becomes more inclusive about gender expression, so is the toy aisle.

Last year, Mattel, the creators of the ultimate gendered toy, Barbie, did away with "boys" and "girls" toy divisions in favor of non-gendered sections such as "dolls" or "cars."

Target has also been moving away from gendered toy aisles. Last year, it announced it would phase out gender-based signage from a number of departments, including toys.

While it may appear as though manufacturers and big-box retailers taking a progressive stance, their choices are in total alignment with the market. Millennial parents have a growing interest in purchasing toys and clothing for their children that are gender-neutral.

RELATED: Mattel adds two Barbies with disabilities to its new line of dolls

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Did you know Barbie has a vlog? Until today, I didn't.

Since June 2015, the Mattel collectable icon has posted a bi-weekly blog to her (I'm not quite sure what pronouns to use for the video version of a doll, so I'll just go with "she" and "her" for the sake of simplicity) YouTube page. In the 60 episodes since, she's discussed meditation, how to deal with bullies, what to do when "jokes" go too far, empowerment, sadness, and being assertive.

I. Had. No. Idea. This. Existed.

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Barbie's had a multitude of jobs in her lifetime. Her latest career is inspiring kids to dream of a future in STEM.

She's been an architect and a teacher. She's been a firefighter, a lifeguard, and a presidential candidate. She's even been a Canadian Mountie.

But there's one thing that Barbie hasn't been — a robotics engineer. Mattel's newest doll is changing all that.

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Mattel is welcoming Ashley Graham, body-positive fashion icon, to the Barbie family.

The model and activist became the latest celeb to get the Barbie treatment.

Let's be real: The people at Barbie have been absolutely knocking it out of the ballpark in recent years.

Whether it's in airing ads that defy gender norms or by creating a wider and more realistic range of body shapes, a lot has been happening in the world of the iconic blonde.

One of the coolest additions, without a doubt, has been the Barbie Sheroes line, which pays tribute to real women doing really cool things in the world. They've featured the likes of history-making ballerina Misty Copeland, country artist Trisha Yearwood, actress Emmy Rossum, "Selma" director Ava DuVernay, and Disney star Zendaya, among others.

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