Gen Xers explain the 90s swing music craze and other fleeting musical obsessions
Gregorian chants were all the rage for a minute, too.

Gen X went through an eclectic phase of musical obsessions.
Every Gen Xer remembers a small moment in time when swing music was extremely popular in the late '90s. Swing went from nonexistent to an alt-rock radio mainstay from 1996 to 1998 and then, it was gone in a flash.
During that time, young people rushed to their nearest dance studios to learn the Lindy Hop and bought up old-school, retro suits and fedoras. Swing clubs started popping up all over the country and MTV played swing-inspired videos such as "Hell" by Squirrel Nut Zippers, "Jump Jive an' Wail" by Brian Setzer Orchestra and "You and Me (and the Bottle Makes Three)" by Big Bad Voodoo Daddy.
Film editor Simone Smith asked Gen X to explain what the hell was going on in the late '90s that led to swing music making a huge comeback.
It's always hard to figure out how specific trends crop up, but according to Kenneth Partridge from Billboard, it began with the formation of Royal Crown Revue in 1989 by two members of the seminal L.A. punk band Youth Brigade. Royal Crown Revue's old-school '40s tough-guy aesthetic was something punks could relate to while also bringing back the danceable '40s sound.
The band had a Wednesday night residency at L.A.'s The Derby before turning it over to Big bad Voodoo Daddy, who were featured in Jon Favreau's 1996 surprise hit "Swingers."
"Swingers" was probably the most important moment in the swing revival. The film centered around friends who roam L.A. like a modern-day Rat Pack to a soundtrack featuring Dean Martin, Count Basie and Big Bad Voodoo Daddy.
- YouTube www.youtube.com
Others attribute swing's rise in popularity to "A League of their Own," (1992) "Swing Kids" (1993) and "The Mask" (1994).
In 1998, The Gap brought swing to the mainstream with its "Khakis Swing" commercial, featuring good-looking young people Lindy-hopping to the sounds of Louis Prima.
On a psychological level, the swing craze seemed to be a pivot from the dreariness of grunge rock that began to fade from the public consciousness by around 1996. Some also think that the upbeat, fun music was a response to the return to the prosperity of Clinton-era America.
Once the Seattle grunge scene was over, we got into anything that wasn't "mainstream" for 15 minutes. Swing, sure. Celtic, give it a listen. Latin, por que no? Mambo, dig it. Scat, sure, why not. The late 90's were a directionless musical genre blender, and it was glorious
— Bill Cassidy (@offstageleft) November 14, 2021
At the same time, rave culture, which was also centered around dancing and had an upbeat aesthetic, was becoming popular as well.
Some Gen Xers did their best to explain the phenomenon that felt like it came out of nowhere.
We were basically a generation that was raised by wolves. So, when we hit young adulthood, we looked WAY past the Boomers for models of correct adult behavior: swing dancing, cocktails, more formal clothes, etc. All processed through a punk rock lens.
— DHacker615 🇺🇸 (@dhacker615) November 14, 2021
"Because it's 150% awesome and Gen Xers have better taste in music/ dance/ culture than any other generation and we dgaf what anybody thinks of us," wrote one commenter.
It wasn't just the music.
You kids wouldn't have your espresso martinis and craft cocktails without us picking this torch back up. pic.twitter.com/XPtZpGUA43
— Organize Locally (@malfunctiongirl) November 14, 2021
"Two more things: 1. The 90s had a broader affection for 40s/late 30s fashion, kind of like the 80s had for the 50s, and 2. The boomers would never shut up about how the 60s were the one true youth culture, which made it extra appealing to embrace their parents’ music over theirs," wrote another.
Swing music? it could have been worse.
It wasn't just the music.
You kids wouldn't have your espresso martinis and craft cocktails without us picking this torch back up. pic.twitter.com/XPtZpGUA43
— Organize Locally (@malfunctiongirl) November 14, 2021
Smith may be confused that there was a big swing craze in the '90s, but she should also know that it wasn't the only strange musical comeback of the era. What in the world was the whole Gregorian chant craze about?
This article originally appeared four years ago.