Yes. Even in a galaxy far, far, away, representation matters.
"Star Wars" is more than a film franchise. It is a galaxy full of stories, heroism, and adventure.
For many fans, their love of the film stretches beyond a few hours on the silver screen. It's a true community, a lifestyle, even a family tradition. "Star Wars" is a way of life.
"Star Wars" fans attend "Star Wars" night at a baseball game. Photo by Christian Petersen/Getty Images.
That's why fans around the globe are telling Disney to show up for characters from traditionally underrepresented backgrounds.
Fans of all ages are sharing why diversity, inclusion, and representation matter — even in a galaxy far, far away — with the hashtag, #SWRepMatters.
Because everyone from the young...
I would like to introduce all of you to my 2 year old niece, Raina. This is her first cosplay. She dressed up as Re… https://t.co/NAQ1Jjg27y— Sandra (@Sandra) 1515450590
...to the young at heart, everyone deserves to see themselves in the media they consume.
#SWRepMatters is about expanding the opportunity for others to see faces like their own in one of the grandest cine… https://t.co/27j30Ei9iQ— Ross Brown (@Ross Brown) 1516376377
"Star Wars" has an entire galaxy to draw from. Is it too much to ask to include more women, particularly women of color? And once they're there, perhaps let them talk to one another? No. No it's not.
Why can I name everytime women have talked to each other in a star wars movie on one hand? 1. Padme and Dormé 2. P… https://t.co/VNih8hQXyC— Emma in Christmas mode🌲⛄🇨🇦🏳️🌈 (@Emma in Christmas mode🌲⛄🇨🇦🏳️🌈) 1516373715
(Regarding the above exchange, fans managed to come up with two more, but six brief moments in nine films is still abysmal.)
It must be said that the "Star Wars" literature and comics have made a point to include women of color as heroes and protagonists, but the reach of the films is far beyond that of the books. Give us three-dimensional characters with arcs, backstories, and challenges to overcome.
Give us Rae Sloane, Vi Moradi, Ciena Ree. Their stories should go beyond mere books. Rae was instrumental in starti… https://t.co/FzYyO3M73y— Wakandan Sith Witch (@Wakandan Sith Witch) 1516375724
Because while diversity in the films has improved, it's still lightyears behind where it should be.
TLJ had a lot more women than any other Star Wars film thus far. And a lot more WOC. YET MOST OF THEM DIED and yeah… https://t.co/oHePaJ22HE— jess moderna babe | she/her (@jess moderna babe | she/her) 1516377179
And not just on screen, but behind the camera, too, in writers rooms and other high-profile creative positions. There's lots of talk among fans about the mere possibility of Ava DuVernay directing a film. And while she is amazing, she's not the only woman of color making moves.
No doubt Ava would be absolutely amazing! But #StarWars is also known for growing its own talent -- what opportunit… https://t.co/zY94J58ufP— Book Wars Pod (@Book Wars Pod) 1516377377
Because this is about more than lore and entertainment, it's about dollars and good sense.
In addition to being beloved by fans around the globe, "Star Wars" is one of the best-performing film franchises of all time.
[rebelmouse-image 19346574 dam="1" original_size="750x500" caption="The European Premiere of "Star Wars: The Last Jedi" at the Royal Albert Hall. Photo by Gareth Cattermole/Getty Images for Disney." expand=1]The European Premiere of "Star Wars: The Last Jedi" at the Royal Albert Hall. Photo by Gareth Cattermole/Getty Images for Disney.
As of spring 2017, ahead of the latest release, the franchise had grossed over $7.5 Billion dollars worldwide in box office receipts alone. This doesn't include auxiliary merchandise like T-shirts, books, household goods, or collectibles. One research group estimated "Star Wars" toy sales totaled nearly $760 million. So this is more than a film or simply entertainment, this is a true economic powerhouse.
Yesssss. It's Rose! I think this might be the first Asian woman action figure I have ever seen. #kellymarietran… https://t.co/g2AsAb2oBt— Melissa Hung (@Melissa Hung) 1505503915
As our population shifts and demographics change, it would be economically prudent to represent and include leading characters from as many backgrounds as possible. And with an entire galaxy of material to mine from and create, the opportunities are endless.
They want our dollars. Ok. Then give us more diverse characters. Gives us faces more like our own. We’ve proven tim… https://t.co/9Alf9Baa4Y— Wakandan Sith Witch (@Wakandan Sith Witch) 1516375071
So before you next step back in time to a galaxy far, far, away, consider who you see and who you don't.
Watch who gets to speak and who doesn't. Who gets to have an emotional arc and who lives and dies in the background. And if you're not satisfied with everything you see and hear, be a "force" for good and raise your voice.
Photo by Miguel Schincariol/AFP/Getty Images.