+
Conscience Coalition

Save money and do good with this financial firm’s socially conscious rewards program

Save money and do good with this financial firm’s socially conscious rewards program
Aspiration
True
Aspiration

Financial firms and social goodwill don't always go hand in hand. But one company, fittingly called Aspiration, challenges that assumption.

Aspiration is a financial institution with a conscience — one built to help serve everyone. That shouldn't be revolutionary, but it is. Perhaps it's worth taking that analogy one step further: Aspiration isn't changing the face of finance. It's giving it a face by restoring a long-absent social conscious to the world of financial services.


US vs THEMwww.youtube.com

Here are just a few examples: Instead of using their customers' deposits to fund oil pipelines, which can "threaten Indigenous and human rights, put drinking water and wildlife at risk, and contribute to climate change," or fund political campaigns working directly against their own interests, 10% of Aspiration's net profits from customer's "Pay what is fair" program are donated to charity. And yes, the monthly maintenance fee is a choice, entirely within the customer's jurisdiction. The customer pays a monthly maintenance fee based on what they think is fair... even if it's zero.

It's an approach that landed Aspiration on Fast Company's Top Ten Most Innovative Companies list in both Finance and Social Good – the only company to ever appear on both.

Since Aspiration Partners, LLC's CEO Andrei Cherny, a former speech writer for Al Gore and Bill Clinton, co-founded the financial startup in 2015, the company has let customers track their debit purchases with sustainable brands. "We want to find every way we can to help people line up their money with their morals," Cherny told Bloomberg.

But now they're taking that commitment one step further: When debit-card customers shop with one of the sustainable companies with whom Aspiration has partnered, they will receive 3% to 5% cash back. So by giving more, you're also receiving more (call it institutionalized instant karma.) "It provides the encouragement people need to vote with their dollars," Cherny said.

"We've selected and teamed up with over 15 companies that put 'doing the right thing' at the heart of their businesses — from giving away eyeglasses and shoes to distributing food when you shop with them," Aspiration said about the program it's calling The Conscience Coalition.

Aspiration Presents: The #ConscienceCoalitionwww.youtube.com

As more customers sign up and participate in this new brand of financial service, they predict the Coalition will expand, not only to include more ethical brands, but also inspire existing brands to change their business model. A few of the companies currently included in The Conscience Coalition are: eyeglass provider Warby Parker, shoe seller TOMS, household-goods retailer Brandless, pet care company Wag!, and fashion retailer Reformation.

In time, perhaps Aspiration's vision will revolutionize the financial industry as we know it and revamp its image for a more progressive, more compassionate era.

If you want a financial institution that helps you do more with your money, visit the Aspiration website to sign up.


The Aspiration Spend & Save Account is a cash management account offered by Aspiration Financial, LLC, a broker-dealer registered with the Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). Aspiration Financial, LLC (Aspiration Financial) provides brokerage services and securities products. Its affiliate company, Aspiration Fund Adviser, LLC, an SEC-registered investment adviser, provides investment advisory services. Aspiration Fund Adviser, LLC and Aspiration Financial, LLC are subsidiaries of Aspiration Partners, Inc. Neither Aspiration Partners, Inc. nor any of its subsidiaries is a bank. Aspiration pledges to donate 10% of our net profits to charities.

Aspiration Partners, LLC and its subsidiaries are not affiliated with the organizations or individuals listed.

Aspiration Debit Card is issued by Coastal Community Bank, Member FDIC, pursuant to a license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.

Nature

Pennsylvania home is the entrance to a cave that’s been closed for 70 years

You can only access the cave from the basement of the home and it’s open for business.

This Pennsylvania home is the entrance to a cave.

Have you ever seen something in a movie or online and thought, "That's totally fake," only to find out it's absolutely a real thing? That's sort of how this house in Pennsylvania comes across. It just seems too fantastical to be real, and yet somehow it actually exists.

The home sits between Greencastle and Mercersburg, Pennsylvania, and houses a pretty unique public secret. There's a cave in the basement. Not a man cave or a basement that makes you feel like you're in a cave, but an actual cave that you can't get to unless you go through the house.

Turns out the cave was discovered in the 1830s on the land of John Coffey, according to Uncovering PA, but the story of how it was found is unclear. People would climb down into the cave to explore occasionally until the land was leased about 100 years later and a small structure was built over the cave opening.

Keep ReadingShow less
Health

This company makes it easier than ever to enjoy guilt-free fairly traded coffee

Thanks to Lifeboost, good coffee can be good for everyone.

Unsplash

Lifeboost coffee

Americans love coffee. Like, we really, seriously, truly love it. According to one recent survey, 75 percent of U.S. adults drink coffee at least occasionally, while 53 percent—about 110 million people—drink it every single day. For some, coffee is an essential part of their morning ritual. For others, it’s something they enjoy when they hit the proverbial wall in the late afternoon. But either way, millions of people use coffee to boost energy, focus, and productivity.


Keep ReadingShow less
Pop Culture

Buffy Sainte-Marie shares what led to her openly breastfeeding on 'Sesame Street' in 1977

The way she explained to Big Bird what she was doing is still an all-time great example.

"Sesame Street" taught kids about life in addition to letters and numbers.

In 1977, singer-songwriter Buffy Sainte-Marie did something revolutionary: She fed her baby on Sesame Street.

The Indigenous Canadian-Ameican singer-songwriter wasn't doing anything millions of other mothers hadn't done—she was simply feeding her baby. But the fact that she was breastfeeding him was significant since breastfeeding in the United States hit an all-time low in 1971 and was just starting to make a comeback. The fact that she did it openly on a children's television program was even more notable, since "What if children see?" has been a key pearl clutch for people who criticize breastfeeding in public.

But the most remarkable thing about the "Sesame Street" segment was the lovely interchange between Big Bird and Sainte-Marie when he asked her what she was doing.

Keep ReadingShow less
Pop Culture

Linda Ronstadt's 1970's ballad is a chart-topping hit once again thanks to 'The Last of Us'

The iconic 70s song "Long, Long Time" was an integral part of an unforgettable episode that fans are calling a masterpiece.

Linda Ronstadt (left), Nick Offerman and Murray Bartlett (right)

HBO’s emotional third episode of the zombie series “The Last Of Us” became an instant favorite among fans, thanks in no small part to Linda Ronstadt’s late 1970s ballad, “Long, Long Time.”

Using the song as the episode’s title, “Long, Long Time,” moves away from the show’s main plot to instead focus on a heartbreakingly beautiful love story between Bill (Nick Offerman) and Frank (Murray Bartlett), from its endearing start all the way to its bittersweet end.

The song makes its first appearance during the initial stages of Bill and Frank’s romance as they play the tune on the piano, just before they share their first kiss.

We see their entire lives together play out—one of closeness, devotion, and savoring homegrown strawberries—until they meet their end. The song then plays on the radio, bringing the bottle episode to a poignant close.

Keep ReadingShow less
Joy

34-year-old man is learning to read on TikTok in series of motivational videos

His reading skills have improved so much that he plans to read 100 books this year.

@oliverspeaks1/TikTok

Oliver James is the biggest star on BookTok.

With over 125,000 followers, 34-year-old Oliver James is a star in the BookTok community. And it all started with a very simple goal: Learn to read.

For most kids, school is a place where they can develop a relationship with learning in a safe environment. For James, school was the opposite. Growing up with learning and behavior disabilities subjected him to abusive teaching practices in special education, which, of course, did nothing to help.

"The special education system at the time was more focused on behavioral than educating," he told Good Morning America. "So they spent a lotta time restraining us, a lotta time disciplining us, a lotta times putting us in positions to kinda shape us to just not act out in class."

Keep ReadingShow less
via Pexels

A couple celebrates while packing their home.

One of the topics that we like to highlight on Upworthy is people who are redefining what it means to be in a relationship. Recently, we’ve shared the stories of platonic life partners, moms who work together as part of a “mommune” and a polyamorous family with four equally-committed parents.

A growing number of people are reevaluating traditional relationships and entering lifestyles that work for them instead of trying to fit into preexisting roles. It makes sense because the more lifestyle options that are available, the greater chance we have to be happy.

A recent trend in unconventional relationships is married couples "living apart together," or LATs as they are known among mental health professionals.

Actress Helena Bonham Carter and director Tim Burton, actress Gwyneth Paltrow and producer Brad Falchuk, and photographer Annie Leibovitz and activist Susan Sontag are all high-profile couples who’ve embraced the LAT lifestyle.

Keep ReadingShow less