Save money and do good with this financial firm’s socially conscious rewards program

Financial firms and social goodwill don't always go hand in hand. But one company, fittingly called Aspiration, challenges that assumption.
Aspiration is a financial institution with a conscience — one built to help serve everyone. That shouldn't be revolutionary, but it is. Perhaps it's worth taking that analogy one step further: Aspiration isn't changing the face of finance. It's giving it a face by restoring a long-absent social conscious to the world of financial services.
US vs THEMwww.youtube.com
Here are just a few examples: Instead of using their customers' deposits to fund oil pipelines, which can "threaten Indigenous and human rights, put drinking water and wildlife at risk, and contribute to climate change," or fund political campaigns working directly against their own interests, 10% of Aspiration's net profits from customer's "Pay what is fair" program are donated to charity. And yes, the monthly maintenance fee is a choice, entirely within the customer's jurisdiction. The customer pays a monthly maintenance fee based on what they think is fair... even if it's zero.
It's an approach that landed Aspiration on Fast Company's Top Ten Most Innovative Companies list in both Finance and Social Good – the only company to ever appear on both.
Since Aspiration Partners, LLC's CEO Andrei Cherny, a former speech writer for Al Gore and Bill Clinton, co-founded the financial startup in 2015, the company has let customers track their debit purchases with sustainable brands. "We want to find every way we can to help people line up their money with their morals," Cherny told Bloomberg.
But now they're taking that commitment one step further: When debit-card customers shop with one of the sustainable companies with whom Aspiration has partnered, they will receive 3% to 5% cash back. So by giving more, you're also receiving more (call it institutionalized instant karma.) "It provides the encouragement people need to vote with their dollars," Cherny said.
"We've selected and teamed up with over 15 companies that put 'doing the right thing' at the heart of their businesses — from giving away eyeglasses and shoes to distributing food when you shop with them," Aspiration said about the program it's calling The Conscience Coalition.
Aspiration Presents: The #ConscienceCoalitionwww.youtube.com
As more customers sign up and participate in this new brand of financial service, they predict the Coalition will expand, not only to include more ethical brands, but also inspire existing brands to change their business model. A few of the companies currently included in The Conscience Coalition are: eyeglass provider Warby Parker, shoe seller TOMS, household-goods retailer Brandless, pet care company Wag!, and fashion retailer Reformation.
In time, perhaps Aspiration's vision will revolutionize the financial industry as we know it and revamp its image for a more progressive, more compassionate era.
If you want a financial institution that helps you do more with your money, visit the Aspiration website to sign up.
The Aspiration Spend & Save Account is a cash management account offered by Aspiration Financial, LLC, a broker-dealer registered with the Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). Aspiration Financial, LLC (Aspiration Financial) provides brokerage services and securities products. Its affiliate company, Aspiration Fund Adviser, LLC, an SEC-registered investment adviser, provides investment advisory services. Aspiration Fund Adviser, LLC and Aspiration Financial, LLC are subsidiaries of Aspiration Partners, Inc. Neither Aspiration Partners, Inc. nor any of its subsidiaries is a bank. Aspiration pledges to donate 10% of our net profits to charities.
Aspiration Partners, LLC and its subsidiaries are not affiliated with the organizations or individuals listed.
Aspiration Debit Card is issued by Coastal Community Bank, Member FDIC, pursuant to a license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.



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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
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Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.