Save money and do good with this financial firm’s socially conscious rewards program

Financial firms and social goodwill don't always go hand in hand. But one company, fittingly called Aspiration, challenges that assumption.
Aspiration is a financial institution with a conscience — one built to help serve everyone. That shouldn't be revolutionary, but it is. Perhaps it's worth taking that analogy one step further: Aspiration isn't changing the face of finance. It's giving it a face by restoring a long-absent social conscious to the world of financial services.
US vs THEMwww.youtube.com
Here are just a few examples: Instead of using their customers' deposits to fund oil pipelines, which can "threaten Indigenous and human rights, put drinking water and wildlife at risk, and contribute to climate change," or fund political campaigns working directly against their own interests, 10% of Aspiration's net profits from customer's "Pay what is fair" program are donated to charity. And yes, the monthly maintenance fee is a choice, entirely within the customer's jurisdiction. The customer pays a monthly maintenance fee based on what they think is fair... even if it's zero.
It's an approach that landed Aspiration on Fast Company's Top Ten Most Innovative Companies list in both Finance and Social Good – the only company to ever appear on both.
Since Aspiration Partners, LLC's CEO Andrei Cherny, a former speech writer for Al Gore and Bill Clinton, co-founded the financial startup in 2015, the company has let customers track their debit purchases with sustainable brands. "We want to find every way we can to help people line up their money with their morals," Cherny told Bloomberg.
But now they're taking that commitment one step further: When debit-card customers shop with one of the sustainable companies with whom Aspiration has partnered, they will receive 3% to 5% cash back. So by giving more, you're also receiving more (call it institutionalized instant karma.) "It provides the encouragement people need to vote with their dollars," Cherny said.
"We've selected and teamed up with over 15 companies that put 'doing the right thing' at the heart of their businesses — from giving away eyeglasses and shoes to distributing food when you shop with them," Aspiration said about the program it's calling The Conscience Coalition.
Aspiration Presents: The #ConscienceCoalitionwww.youtube.com
As more customers sign up and participate in this new brand of financial service, they predict the Coalition will expand, not only to include more ethical brands, but also inspire existing brands to change their business model. A few of the companies currently included in The Conscience Coalition are: eyeglass provider Warby Parker, shoe seller TOMS, household-goods retailer Brandless, pet care company Wag!, and fashion retailer Reformation.
In time, perhaps Aspiration's vision will revolutionize the financial industry as we know it and revamp its image for a more progressive, more compassionate era.
If you want a financial institution that helps you do more with your money, visit the Aspiration website to sign up.
The Aspiration Spend & Save Account is a cash management account offered by Aspiration Financial, LLC, a broker-dealer registered with the Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). Aspiration Financial, LLC (Aspiration Financial) provides brokerage services and securities products. Its affiliate company, Aspiration Fund Adviser, LLC, an SEC-registered investment adviser, provides investment advisory services. Aspiration Fund Adviser, LLC and Aspiration Financial, LLC are subsidiaries of Aspiration Partners, Inc. Neither Aspiration Partners, Inc. nor any of its subsidiaries is a bank. Aspiration pledges to donate 10% of our net profits to charities.
Aspiration Partners, LLC and its subsidiaries are not affiliated with the organizations or individuals listed.
Aspiration Debit Card is issued by Coastal Community Bank, Member FDIC, pursuant to a license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.



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Students focused and ready to learn in the classroom.
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Many of these streams are now unreachable by road, which is why helicopters are used.
Tribal leaders gathered by the Little Naches River for a ceremony and prayer.

Communications expert shares the perfect way to gracefully shut down rude comments
Taking the high ground never felt so good.
A woman is insulted at her job.
It came out of nowhere. A coworker made a rude comment that caught you off guard. The hair on the back of your neck stands up, and you want to put them in their place, but you have to stay tactful because you're in a professional setting. Plus, you don't want to stoop to their level.
In situations like these, it helps to have a comeback ready so you can stand up for yourself while making making sure they don't disrespect you again.
Vince Xu, who goes by Lawyer Vince on TikTok, is a personal injury attorney based in Torrance, California, where he shares the communication tips he's learned with his followers. Xu says there are three questions you can ask someone who is being rude that will put them in their place and give you the high ground:
Question 1: "Sorry, can you say that again?"
"This will either make them have to awkwardly say the disrespectful remark one more time, or it'll actually help them clarify what they said and retract their statement," Xu shares.
Question 2: "Did you mean that to be hurtful?"
The next step is to determine if they will repeat the disrespectful comment. "This calls out their disrespect and allows you to learn whether they're trying to be disrespectful or if there's a misunderstanding," Xu continues.
Question 3: "Are you okay?"
"What this does, is actually put you on higher ground, and it's showing empathy for the other person," Xu adds. "It's showing that you care about them genuinely, and this is gonna diffuse any type of disrespect or negative energy coming from them."
The interesting thing about Xu's three-step strategy is that by gracefully handling the situation, it puts you in a better position than before the insult. The rude coworker is likely to feel diminished after owning up to what they said, and you get to show them confidence and strength, as well as empathy. This will go a lot further than insulting them back and making the situation even worse.
Xu's technique is similar to that of Amy Gallo, a Harvard University communications expert. She says that you should call out what they just said, but make sure it comes out of their mouth. "You might even ask the person to simply repeat what they said, which may prompt them to think through what they meant and how their words might sound to others," she writes in the Harvard Business Review.
More of Gallo's suggested comebacks:
“Did I hear you correctly? I think you said…”
“What was your intention when you said…?”
“What specifically did you mean by that? I'm not sure I understood.”
“Could you say more about what you mean by that?”
Ultimately, Xu and Gallo's advice is invaluable because it allows you to overcome a negative comment without stooping to the other person's level. Instead, it elevates you above them without having to resort to name-calling or admitting they got on your nerves. That's the mark of someone confident and composed, even when others are trying to take them down.