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Psychologists reveal the big reason why people are so unnecessarily offended by vegans

No, it's not because they are smug.

via Canva/Photos

A vegan and a man with a sausage and big piece of chicken.

There are few groups more openly reviled by many people in the developed world than vegans. One study found that out of societal groups, they were the second most reviled group, right after drug addicts. Vegans are often the target of derision, whether they are referred to as soy boys, vegaNazis, or people who “eat rabbit food.” But why do people have such a hard time with people just because they don’t eat the same things they do?

It seems somewhat petty and judgmental that people would be easily offended by someone because they don’t eat meat. Still, according to a new study by Food Quality and Preference, there’s something much deeper at stake. “The consumption of meat and meat substitutes is a highly charged social phenomenon,” Roosa-Maaria Malila, an author of the study, said in a statement. “According to our research, consumers who prefer plant-based alternatives are perceived as socially different—and not in a good way.”

spaghetti, vegans, vegetarians, woman eating, young woman, glass of waterA woman enjoying a plate of pasta.via Canva/Photos

Why do people hate vegans?

The team of researchers got to the bottom of why vegans are the target of so much hate after having 3,600 participants judge three shopping lists. All lists included pasta, bread, apple juice, carrots, and bananas, but the selection varied depending on whether animal- or plant-based protein products were included or excluded. One had meat products, another had a mix of meat and plant-based items, and the other list had only meat substitutes.

The researchers found that the shoppers who purchased meat substitutes, who were most likely vegan or vegetarian, aroused feelings of fear, envy, contempt, and anger. "In our research, we found that people even wanted to act aggressively towards vegetarians or exclude them from social circles,” Malila says. However, at the same time, vegans were admired and appreciated. They are seen as moral, environmentally friendly, and conscious.


What is the "meat paradox"?

Social psychologist Hank Rothgerber refers to this unique situation where people simultaneously envy vegans and also find them contemptible as the meat paradox. The “meat paradox” is the experience of cognitive dissonance, or the psychological tension caused by holding conflicting beliefs at the same time, or taking actions that directly contradict one’s values. Rothgerber believes that meat eaters are in the uncomfortable position of knowing that it’s wrong to hurt animals while also consuming them at the same time. This leads people to have feelings of contempt for vegans.

Rothgerber says that to cope with their conflicting emotions, some meat eaters feel the need to lash out at vegans.

“It’s human nature to lash out at anyone we perceive as a threat. And vegans threaten something we hold very dear: our moral sense of self,” Emily Moran Barwick writes for BiteSizeVegan. “We like to think of ourselves as good and decent people. We also believe that good and decent people don’t harm animals.”

strang man, strong vegan, vegetarian man, fruits, vegetables, dietary needsA muscular man with some baskets of vegetables.via Canva/Photos

According to Malila, people’s need to fit in also pushes them against adopting a vegan lifestyle or being supportive of their meat-free friends. "Food is quite a strong part of our social identity,” she says. “If and when vegetarian food evokes negative feelings, not many people want to risk being associated with it. Belonging to a group is an evolutionary motive. We need acceptance from our fellow human beings."

Ultimately, the research shows that veganophobia (fear of vegans) isn’t really about the vegans themselves, but misdirected anger that people are projecting onto them. Maybe it’s time for those who have contempt for vegans to stop judging what’s on their plate and think hard about what’s on their own.

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Newlyweds land paid job living for free on gorgeous, uninhibited Irish island

They beat out 80,000 other applicants for the job of a lifetime.

Camille Rosenfeld; Alice Hayes

It's their dream of a lifetime.

What’s your dream job? President of the United States? A famous influencer with millions of followers and brand partnerships? A former NBA player who now cruises the airwaves with his besties, à la Charles Barkley? No? Well, what about this: Moving to a remote, uninhabited island in Ireland where there’s no running water, no hot showers, and no electricity? Sound enticing?

While that may not exactly sound like “heaven” to most folks, for newlywed couple Camille Rosenfeld (26) from Minnesota and James Hayes (37) from Tralee, Ireland, this version of the island life is exactly what they signed up for. From April 1 to September 30, the newlywed couple will become the caretakers of Great Blasket Island, a remote and uninhabited island off Ireland’s coast in the Atlantic Ocean.

stone homes near the ocean The beautiful, brutal Great Blasket IslandGreat Blasket Island

Once there, they’ll be trading modern conveniences for candlelight and the constant company of seagulls—an existence not terribly dissimilar from the one depicted in Robert Eggers’ 2019 movie, The Lighthouse—and the couple couldn’t be more delighted.

“Oh my gosh…it seems like such a dream come true,” Rosenfeld gushed to CBC Radio. “You wouldn't even think it would be a possibility. We feel really lucky that we were chosen.”

But make no mistake: this is not a vacation. Like Jack Torrance in The Shining, Rosenfeld and Hayes will become Great Blasket’s live-in caretakers, tasked with attending to the principal island of the Blaskets in County Kerry, Ireland. They will live in a small stone house on a windswept hill overlooking the gray, stormy seas at night. By day, they will run five holiday cottages and a coffee hatch for day-trippers visiting the island. “I genuinely think we will fall in with the rhythm of our new life and sense of freedom,” said Hayes, who has been to the island once before. “We won’t have the responsibilities of our jobs or day-to-day life, so it’s a chance to live a simpler life.”

“It looks like something from The Wizard of Oz”

Located about a mile off the Dingle Peninsula in County Kerry, Great Basket Island— or in Irish, An Blascaod Mór—is a place of stunning natural beauty, where emerald hills glisten and below the cliffs lie sparkling turquoise waters. “It’s just so green, the greenest grass you’d ever see,” Rosenfeld said. “During a few weeks in the summer, there’s these beautiful purple flowers that bloom all across the fields. It looks like something from The Wizard of Oz.”

seals on beachHello, seals Start Travel

Once a flourishing fishing and farming outpost, Great Blasket Island was previously home to a tight-knit Irish community. For centuries, residents ate wildly caught fish and rabbits and harvested potatoes. In its heyday, the island nurtured a vibrant literary culture, with voices like Peig Sayers, Tomás Ó Criomhthain, and Muiris Ó Súilleabháin immortalizing the raw beauty and hardship of life there. However, by 1953, the island’s remaining inhabitants were forced to evacuate due to dwindling numbers and the lack of emergency services there during storms. Now, the island is a living museum of Gaelic heritage and a place where wildlife thrives.

While the island may not have many humans these days, Great Blasket Island is home to a great number of marine life: Gray seals (also known as “horseheads”) are the island’s star attraction, with their short flippers and hidden ears (gray seals lack ear flaps). During the late spring, thousands of gray seals come to Great Blasket to congregate, where they can be spotted among sharks, dolphins, whales, and seabirds. “We have no fears of anything around island life, not even the large number of seals that make their home on the beaches there,” the couple said. “We will deal with any issues as they come along.”

Landing the job

Billy O’Connor and his wife, Alice Hayes (no relation to James), who own the small collection of holiday cottages Camille and James will soon oversee, first advertised the live-in position in 2020. Initially, they were awash with over 80,000 applicants. Now, for their own sake, they’ve capped the number of applications to a mere 300. To deter hopefuls looking for a pleasant holiday, Billy and Alice try to stress the grueling nature of the job: “First, we try to put them off because if anything, it is quite romanticized,” says Alice. “But during the season, it can be quite intense for the caretakers. Most people, when they finish work, go home to their safe haven and relax. But I often say to people going out there that they won’t have that. You close the half-door where you were serving coffee, and you are home.”

Camille and James, on the other hand, are excited to trade a life in the fast lane for one that's much simpler. The two met in 2021 at the Burren College of Art, where Hayes was in residency as a visual artist, and Rosenfeld was studying abroad at the Rochester Institute of Technology, where she studied art and business. They’d actually applied for the caretaker position the year before, but the timing didn't work out because of their scheduled wedding.

couple, selfie by the waterMeet your new stewardsCamille Rosenfeld

When they reapplied the following year, Alice and Billy were ecstatic. "When we saw that Camille and James had applied again for the positions for this year, we were delighted as they are just so enthusiastic and committed to outdoor life," says Alice.

Stewardship: A growing interest in Europe

Besides being an excellent adventure for a newlywed couple, this hands-on approach to land stewardship is part of a growing trend in Europe. Land stewardship is increasingly being recognized as a practical and rewarding tool for nature and biodiversity conservation, often found at the intersection of environmental protection and sustainable economic practices. In the United Kingdom, for example, such land trusts play a significant role in managing protected areas and sites of natural importance. Ahead of their new jobs, Camille and James reflect on the part they’ll play in this larger context. "I think both Camille and I feel that we have been living our lives on aeroplanes travelling over and back to the US and out of suitcases with no set familiarity to our lives over the past three years and longer," James explains. Camille adds: "It will provide the time to take stock, immerse ourselves in island life and start the next chapter or new book of living our lives together in one place.”

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'Forgotten' water harvesting system transforms 'barren wasteland' into thriving farmland

The half moons even help replenish the water table.

Credit: Andrew Millison/YouTube

Half moons allow water to be retained for agriculture and even replenish the groundwater table.

When the Great Green Wall initiative began in 2007, it was just a vision of a big, beautiful wall of greenery spanning the width of Africa to keep the Sahara Desert from encroaching on the rest of the continent. Despite years of successes and failures, celebration and criticism, we can see the progress being made as an inspiring example of how local and global collaboration can help counter the effects of climate change.

Just a few years ago, the Sahel region at the northern edge of Senegal was a "barren wasteland" where nothing had grown for 40 years. But the United Nations World Food Programme (WFP) and local villagers teamed up to regreen the area, bringing back agriculture, improving the economy of the people who live there, and preventing the climate migration that desertification ultimately leads to.

How do you hold back the world's largest hot desert?

According to Andrew Millison, a permaculture designer and instructor at Oregon State University, the Sahara desert has expanded by about 10% in the past 100 years. The idea behind the Great Green Wall is to build a barrier of vegetation to stop that expansion, which threatens the ecosystems and economies of the Sahel—the region south of the Sahara that separates the desert from the savanna.

In a video from February of 2024, Millison shared the collaborative nature and progress of one Great Green Wall project in Senegal, including the rejuvenation of 300,000 hectares (about the equivalent of 600,000 football fields) of seemingly unusable land.

- YouTubewww.youtube.com

"The process started with the community-based participatory planning," WFP program policy officer Bakalilou Diaby shares in the video. "By the end of this process, it was agreed that one of the major action is the land reclamation or land recovery project."

At first, it took some time to convince the community that the regreening of the degraded landscape was even possible, but after learning about how to improve the land, "the people believe and they are convinced, and they are also committed," says Diaby.

The 'forgotten' half-moon method of harvesting water

One of the keys to this particular regreening project is using long-forgotten techniques for harvesting water. When soil is crusted and sunbaked and hard as cement, rainwater doesn't penetrate and it's impossible for plants to take root. The solution? Half-moon shaped ditches dug in such a way that water flows into them on the straight side with an embankment built on the rounded side to hold the water in. Each half moon is 4 meters in diameter and takes about a day for one person to dig.

Local vegetation domesticated on the Sahel thousands of years ago, such as sorghum and millet, are planted in these half moons, rehabilitating the land and feeding the local community at the same time.

"This is nothing new—we have not invented a technology here," explains Sebastian Muller from the WFP resilience team. "The half moon technology is actually an endogenous technology to the Sahel and has been forgotten over time. We have rescued it from the past."

Not only does capturing water in the half moons help with the immediate need to grow food and contribute to the Great Green Wall, but 10% to 15% of the water will actually soak into the ground to replenish the water table, creating a more sustainable agricultural process.

"That way we actually achieve a balance of water. So we are not depleting the water resources, but we're making sure that we keep enough water in the ground for future generations," says Muller.

Other crops such as okra and tomatoes are grown in horizontal horticulture beds, and between those ditches grow trenches with fruit trees in them.

Engaging indigenous wisdom for sustainable farming

"This is just a very first step in this pilot," adds Muller. "We'll also be using other native species that will be planting in the pits that will drive the rejuvenation of the soil and the protection of the soil as the system starts growing into abundance and producing food and life for the people here."

According to Muller, the "syntropic farming" methods being employed were developed in Brazil and are based on global indigenous practices that mimic the way natural forests grow and thrive. These natural growing dynamics make agriculture more sustainable, continually replenishing the land rather than continually depleting it—truly a testament to global collaboration carried out at the local level with local community support.

"This project was really, really interesting because the World Food Programme wanted to demonstrate how you could take the most devastated areas and turn them back into resilient, food-producing locations," says Millison. "And they specifically placed their project on a very degraded landscape that had been taken down to bare, compacted earth."

If this desertified "wasteland" can be rejuvenated so successfully, it provides hope for recovering other land that many people might write off as useless or barren. As climate change continues to alter the Earth's landscape—literally—we'll need to keep working together both locally and globally to find solutions like the Great Green Wall and support their implementation.

You can learn more about successful permaculture practices on Andrew Millison's YouTube channel.

This article originally appeared in January.

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Amazing WaterCube invention can create up to 100 gallons of water a day out of thin air

Say goodbye to your water bills.

via Genesis Systems and Karolina Grabowska/Pexels

Genesis Systems' WaterCube.

A seriously impressive piece of technology grabbed a lot of attention at this year's CES trade show convention in Las Vegas, Genesis Systems’ WaterCube. It’s a home and office appliance that’s about the size of an A/C unit and can produce up to 100 gallons of water daily from thin air. That’s the amount of water used by a typical family of 4.

The amount of water it can produce depends on the humidity levels, but Genesis Systems says it can even create water in dry environments. Much like solar panels provide energy independence, this does the same for water.

"Our first mission is to sustainably solve global water scarcity," said David Stuckenberg, who founded Genesis with his wife, Shannon, told Techxplore. "Once you have this plugged into your house...you can turn yourself off (from) the city water."

"One of the challenges that we're facing, in terms of making humanity sustainable, is the stuff we need for life," he said, according to Techxplore. "Next to air, water is the most important thing."

The WC-100 WaterCube stands more than 3 feet tall, weighs close to 600 pounds and will cost around $20,000 to pre-order. So, even though you may not have a water bill anymore, you will have a pretty expensive monthly payment plan on a WaterCube for a few years.

But once it’s paid off, your water is free as long as you own the appliance.

Genesis Systems believes that the WaterCube creates “an infinite water source” that is “democratizing the water supply.”


This article originally appeared last year.

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