Nike's 'You can't stop us' ad is an incredible visual effects feat with a beautiful message

You know when see an ad that's so good you stop caring that it comes from a big corporation that's just trying to sell you things and just marvel at the impressiveness of it all?

That's the way this new Nike ad feels.

The ad (which Nike calls a "film) is the third the sportswear giant's "You Can't Stop Us" series. It features 53 athletes (both elite status and everyday folks) in 24 sports, shown in a series of split screen moments that blend different athletes and sports into one. Narrated by U.S. Women's Soccer star Megan Rapinoe, the film celebrates sport and the human spirit, with a fitting message fo the moment we are in.

And the overall impact is, well...just watch.


You Can't Stop Us | Nike www.youtube.com

Much has been made of the film's video editing, which is clearly deserving of accolades. But as one of our own video experts pointed out, creating this film involved far more than just editing. Nike has shared that 4,000 action sequences were researched to find the right shots to pull together to make the final cut of 72, which was undoubtedly done by a team of assistants. Visual effects specialists had to have done painstaking, frame by frame work to manually get the timing right and portions of the videos to line up perfectly. The sheer number of hours this must have taken is mind-boggling.

The whole crew who pulled this together did an incredible job. We need inspiration and hope more than ever right now, and this creative work hit those marks beautifully.

Rapinoe added her own thoughts that perfectly sum it all up:

"Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better. We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it's everybody's responsibility to advocate for change."

Well done all around, everyone.

True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.