Nike's ad turns a sexist trope on its head by celebrating ambitious, 'crazy' women.

Nike's latest ad challenges a common sexist trope in sports—and people are loving it.

Women have fought for decades to be seen as legitimate competitors in male-dominated fields, including professional and amateur sports. Until the early 20th century, many believed that women were not biologically designed for strenuous exercise (a myth that was ultimately debunked by a female physician, Dr. Celia Duel Mosher). And it wasn't that long ago that showing intense emotion and too much ambition could land a woman in an asylum.

Throughout history, women who tried to compete at a high level were seen as "crazy." Sadly, too often, they still are.


Nike took on gender bias in sports in its latest ad, and the result is fiercely empowering. Through a montage of video clips of female athletes showing emotion both on and off the field or court, as well as women achieving incredible sports firsts, Serena Williams narrates:

"If we show emotion we're called dramatic.

If we want to play against men, we're nuts.

And if we dream of equal opportunity? Delusional.

When we stand for something, we're unhinged.

When we're too good, there's something wrong with us.

And if we get angry? We're hysterical, irrational or just being crazy."

The ad highlights times women were called "crazy" for attempting to do what had never been done—until they did it.

The first woman to run a marathon had race officials physically attempt to pull her off the course, but she did it. Many thought it was impossible for a female basketball player to dunk a ball, but it's now not uncommon at all. The idea of female coaching a male professional sports team was unheard of until the first woman did it.

In the ad, Williams continues:

"But a woman running a marathon was crazy.

A woman boxing was crazy.

A woman dunking? Crazy

Coaching an NBA team—crazy.

A woman competing in a hijab, changing her sport, landing a double cork 1080—or winning 23 Grand Slams, having a baby, and then coming back for more? Crazy, crazy, and crazy."

Williams speaks personally here. One of the fiercest and most iconic women in the history of sports, the tennis champ has kicked practically every obstacle to the curb. And like all intense, competitive women, she has done it with the constant drum beat of "she's crazy" echoing behind her.

"So if they want to call you crazy?" she concludes. "Fine. Show them what crazy can do." BOOM.

Women are sharing the hurdles they've had to overcome after seeing themselves represented in the ad.

Aside from a few predictable basement dweller "stop-whining-there's-no-such-thing-as-sexism" responses, reactions to the ad have been overwhelmingly positive. Some women responded by sharing their own experiences with gender bias in sports and other ways they had to fight against their dreams being considered "crazy."

"Dream crazier," Nike says. Don't worry, we will. And thanks for the inspiration.

Watch the full ad here:

Images courtesy of Mark Storhaug & Kaiya Bates

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The experiences we have at school tend to stay with us throughout our lives. It's an impactful time where small acts of kindness, encouragement, and inspiration go a long way.

Schools, classrooms, and teachers that are welcoming and inclusive support students' development and help set them up for a positive and engaging path in life.

Here are three of our favorite everyday actions that are spreading kindness on campus in a big way:

Image courtesy of Mark Storhaug

1. Pickleball to Get Fifth Graders Moving

Mark Storhaug is a 5th grade teacher at Kingsley Elementary in Los Angeles, who wants to use pickleball to get his students "moving on the playground again after 15 months of being Zombies learning at home."

Pickleball is a paddle ball sport that mixes elements of badminton, table tennis, and tennis, where two or four players use solid paddles to hit a perforated plastic ball over a net. It's as simple as that.

Kingsley Elementary is in a low-income neighborhood where outdoor spaces where kids can move around are minimal. Mark's goal is to get two or three pickleball courts set up in the schoolyard and have kids join in on what's quickly becoming a national craze. Mark hopes that pickleball will promote movement and teamwork for all his students. He aims to take advantage of the 20-minute physical education time allotted each day to introduce the game to his students.

Help Mark get his students outside, exercising, learning to cooperate, and having fun by donating to his GoFundMe.

Image courtesy of Kaiya Bates

2. Staying C.A.L.M: Regulation Kits for Kids

According to the WHO around 280 million people worldwide suffer from depression. In the US, 1 in 5 adults experience mental illness and 1 in 20 experience severe mental illness, according to the National Alliance on Mental Illness.

Kaiya Bates, who was recently crowned Miss Tri-Cities Outstanding Teen for 2022, is one of those people, and has endured severe anxiety, depression, and selective mutism for most of her life.

Through her GoFundMe, Kaiya aims to use her "knowledge to inspire and help others through their mental health journey and to spread positive and factual awareness."

She's put together regulation kits (that she's used herself) for teachers to use with students who are experiencing stress and anxiety. Each "CALM-ing" kit includes a two-minute timer, fidget toolboxes, storage crates, breathing spheres, art supplies and more.

Kaiya's GoFundMe goal is to send a kit to every teacher in every school in the Pasco School District in Washington where she lives.

To help Kaiya achieve her goal, visit Staying C.A.L.M: Regulation Kits for Kids.

Image courtesy of Julie Tarman

3. Library for a high school heritage Spanish class

Julie Tarman is a high school Spanish teacher in Sacramento, California, who hopes to raise enough money to create a Spanish language class library.

The school is in a low-income area, and although her students come from Spanish-speaking homes, they need help building their fluency, confidence, and vocabulary through reading Spanish language books that will actually interest them.

Julie believes that creating a library that affirms her students' cultural heritage will allow them to discover the joy of reading, learn new things about the world, and be supported in their academic futures.

To support Julie's GoFundMe, visit Library for a high school heritage Spanish class.

Do YOU have an idea for a fundraiser that could make a difference? Upworthy and GoFundMe are celebrating ideas that make the world a better, kinder place. Visit upworthy.com/kindness to join the largest collaboration for human kindness in history and start your own GoFundMe.

Photo by R.D. Smith on Unsplash

Gem is living her best life.

If you've ever dreamed of spontaneously walking out the door and treating yourself a day of pampering at a spa without even telling anyone, you'll love this doggo who is living your best life.

According to CTV News, a 5-year-old shepherd-cross named Gem escaped from her fenced backyard in Winnipeg early Saturday morning and ended up at the door of Happy Tails Pet Resort & Spa, five blocks away. An employee at the spa saw Gem at the gate around 6:30 a.m. and was surprised when they noticed her owners were nowhere to be seen.

"They were looking in the parking lot and saying, 'Where's your parents?'" said Shawn Bennett, one of the co-owners of the business.

The employee opened the door and Gem hopped right on in, ready and raring to go for her day of fun and relaxation.

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."