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My black is beautiful. That's why I edited my photo using new filters for people of color.

My skin is brown so sometimes I look weird in photos.

Usually, I'm rendered virtually invisible, either by my surroundings or poor light.
Or thanks to filters and edits, I'm completely washed out — an ashy or jaundiced version of myself. It's not a good look.


With a few friends ahead of the Rose Bowl in 2011. At least my glasses and shadow showed up.

If you're taking pictures while brown — and there are a lot of us — there's a good chance you've experienced this too.

47% of African-American and 38% of Hispanic people online use Instagram. (The figure is around 21% for white internet users.) However, the filters and features that make the tool so fun to use often make the skin of black and brown people look pale, aged, or washed out.

Except you, Hefe. You never let me down. Filters by Instagram. Photo by the author.

That's because the film photography aesthetics Instagram mimics weren't created with people of color in mind.

It all dates back to something called the Shirley cards, named after a former Kodak studio model. Decades after the original Shirley left Kodak, the cards featured a white woman often in a brightly colored dress.

GIF via Vox/YouTube.

The technician would adjust the colors of the printer to match the model's skin tone. And this color balance was applied to everyone's film, regardless of their complexion.

So for decades, people of color were quite literally edited out of the pictures.

While the original Shirley card gave way to more diversity and eventually to digital photography, the resurgence of this classic aesthetic means the problems of early film are back with a vengeance.

But all is not lost. Not even close. Because now, there's Tōnr.

Conceived by product engineers and designers of color for Vox Media's Hackathon, Tōnr is a new web application with filters that showcase and highlight the richness and beauty of darker complexions.

"I haven’t been lucky when using filters in the common photo apps: they wash me out, add to much contrast, and are generally unflattering," said Pamela Assogba, full stack engineer at Vox Media and member of the Tōnr team, via email. "I think my skin tone is great, and deserve better treatment, so working on a solution made sense, especially because a lot of people could benefit from it."

Image via iStock.

The team of Vox engineers and designers came together for two and a half days of intense work, creating melanin-flattering photo filters using JavaScript and Photoshop.

"When I first started formulating the filters, I made sure to start with darkest skin first and work my way backwards," said designer Brittany Holloway-Brown. "It's important to pay attention to the margins of marginalized communities and to let them know that their faces, their bodies, their thoughts matter. It's a very small push against the heavy status quo."

Holloway-Brown researched fashion spreads, photography, and plenty of selfies on social media to see how people of color were lit and portrayed. "My focus was on emphasizing the color, enhancing undertones and heightening the saturation of the skin," she said via email.

On desktop or mobile, users can apply one of Tōnr's 12 filters to their photograph.

There's no upload required, so the photo never leaves your device. Once it's edited, users can upload their pictures to Instagram for additional edits or share them with their networks as they are.

"Tōnr is an act of love, expression, resistance, and passion because this is an application that tells me and people that look like me that we matter, even if society tends to say different," said Assogba.

Image via iStock.

As a woman of color with a fondness for the occasional selfie, I decided to try Tōnr out for myself.

While none of the filters made me look like Kerry Washington (technology is only so powerful), most of them did bring out the warm tones in my skin. If nothing else, I had more options and starting points than ever before.

I'm not a Sorbet girl, but consider Strut my filter of choice for summer '16. Filters by tōnr. Photo by the author.

Though Tōnr is still in its infancy, the team is all about reaching more people of color, both as users and creators.

The team hopes to add more filters, and a mobile application for iOS and Android is on the table. But for now, they're reaching out to other developers and creators for their ideas and input.

"We made the app open source so that others who are down for the cause can make contributions to this project," said designer Alesha Randolph.

Assogba added, "I’m really excited to see other people of color dig into the open source code and build filters or propose features for an app built with them in mind."

Everyone, regardless of complexion, deserves to look and feel their best. Here's hoping this tool, and others yet to come, help all of us do just that.

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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