ModCloth is ditching a separate 'plus-size' section. See why their plus-size shoppers are cheering.

To say that shopping for clothes as a curvy/heavy/fat/fluffy woman is not always a positive experience is an understatement.

Few stores offer a wide range of sizes, and those that do often move larger sizes to the back of the store, pair them with maternity clothes, stash them away in dark corners, or only sell them online.

Growing up, I often found myself admiring purses and jewelry, not wanting to drag my friends to the part of the store that time forgot just to look for shirts that fit my body.


Photo by iStock.

And I'm not alone. Women's bodies come in all sizes and shapes, and we all want to look our best and feel respected, especially by the companies that make the clothes we wear every single day.

Online retailer ModCloth has long been a popular shopping choice for larger women, offering a wide range of sizes in trendy and fashionable options that mainstream retailers just didn't provide.

And now the retail site is taking its dedication to their plus-size consumer base one step further with a truly monumental push for inclusivity.

Yesterday, ModCloth announced that they're "retiring" the separate "plus-size" categorization for clothing.

They'll continue to carry a wide range of sizes but are striking the term "plus-size" from their site.

"The shopping experience should be defined by types of clothing, and not by types of bodies," ModCloth Founder and CEO Susan Gregg Koger told Upworthy.

Photo by ModCloth, used with permission.

"If we're designing the same product for our customer regardless of her size, why are we giving her this kind of segmented and different shopping experience?" Koger told Upworthy.

Kroger points to the ways the body-positive and fat-acceptance movements have worked hard to destigmatize and reclaim the term "plus-size," and how wonderful that is. In a way, this is their hard work paying off.

The change made perfect sense for the retro, vintage, indie retailer.

When ModCloth's namesake line debuted in August, the company released every single item in an expanded range of sizes, from XS to 4X. The clothes were featured at their Fit Shop in San Francisco, and something amazing happened: Friends and family members of all different sizes were shopping together and trying on the same looks.

Photo by ModCloth, used with permission.

ModCloth decided to bring this experience to their site so the rest of their customers could take advantage of it.

It also makes business sense, since size 16 and above was ModCloth's fastest-growing category in 2014, and women who buy size 16 and above placed 20% more orders on the site.

Instead of "plus," ModCloth is using the label "extended sizes."

But the extended sizes don't end at larger clothes. ModCloth hopes to offer a wider range of sizes in the future, including tall and petite options. The "extended sizes" marker will help shoppers find the fit they're looking for.

Photo by ModCloth, used with permission.

So far, reactions to the announcement have been mostly positive.

Many customers were pleased with the news and applauded the company for stepping up.


However, not everyone is cheering. Koger acknowledged the personal nature of this change and hopes to address some of the concerns voiced by ModCloth customers.

The plus-size label "is an issue that a lot of people have a lot of opinions about, so we're excited to talk about it and be a part of it," she told Upworthy.

But ModCloth hopes retiring "plus" sends a ripple of change across the fashion industry.

While ModCloth is just one retailer, they're not alone. In August, actress Melissa McCarthy made headlines when she debuted her clothing line and announced she's pushing retailers to ditch their plus-size departments in favor of a more inclusive shopping experience.

Photo by Gerardo Mora/Getty Images for HSN.

For now, ModCloth is hard at work on their ambitious goal, perfectly articulated on the company blog:

"We want to create the most inclusive, confidence-boosting shopping experience for everyone and every body."

Get to it, ModCloth. I don't need any more jewelry.

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Disney has come under fire for problematic portrayals of non-white and non-western cultures in many of its older movies. They aren't the only one, of course, but since their movies are an iconic part of most American kids' childhoods, Disney's messaging holds a lot of power.

Fortunately, that power can be used for good, and Disney can serve as an example to other companies if they learn from their mistakes, account for their misdeeds, and do the right thing going forward. Without getting too many hopes up, it appears that the entertainment giant may have actually done just that with the new Frozen II film.

According to NOW Toronto, the producers of Frozen II have entered into a contract with the Sámi people—the Indigenous people of the Scandinavian regions—to ensure that they portray the culture with respect.

RELATED: This fascinating comic explains why we shouldn't use some Native American designs.

Though there was not a direct portrayal of the Sámi in the first Frozen movie, the choral chant that opens the film was inspired by an ancient Sámi vocal tradition. In addition, the clothing worn by Kristoff closely resembled what a Sámi reindeer herder would wear. The inclusion of these elements of Sámi culture with no context or acknowledgement sparked conversations about cultural appropriation and erasure on social media.

Frozen II features Indigenous culture much more directly, and even addressed the issue of Indigenous erasure. Filmmakers Jennifer Lee and Chris Buck, along with producer Peter Del Vecho, consulted with experts on how to do that respectfully—the experts, of course, being the Sámi people themselves.

Sámi leaders met with Disney producer Peter Del Vecho in September 2019.Sámediggi Sametinget/Flickr

The Sámi parliaments of Norway, Sweden and Finland, and the non-governmental Saami Council reached out to the filmmakers when they found out their culture would be highlighted in the film. They formed a Sámi expert advisory group, called Verddet, to assist filmmakers in with how to accurately and respectfully portray Sámi culture, history, and society.

In a contract signed by Walt Disney Animation Studios and Sámi leaders, the Sámi stated their position that "their collective and individual culture, including aesthetic elements, music, language, stories, histories, and other traditional cultural expressions are property that belong to the Sámi," and "that to adequately respect the rights that the Sámi have to and in their culture, it is necessary to ensure sensitivity, allow for free, prior, and informed consent, and ensure that adequate benefit sharing is employed."

RELATED: This aboriginal Australian used kindness and tea to trump the racism he overheard.

Disney agreed to work with the advisory group, to produce a version of Frozen II in one Sámi language, as well as to "pursue cross-learning opportunities" and "arrange for contributions back to the Sámi society."

Anne Lájla Utsi, managing director at the International Sámi Film Institute, was part of the Verddet advisory group. She told NOW, "This is a good example of how a big, international company like Disney acknowledges the fact that we own our own culture and stories. It hasn't happened before."

"Disney's team really wanted to make it right," said Utsi. "They didn't want to make any mistakes or hurt anybody. We felt that they took it seriously. And the film shows that. We in Verddet are truly proud of this collaboration."

Sounds like you've done well this time, Disney. Let's hope such cultural sensitivity and collaboration continues, and that other filmmakers and production companies will follow suit.

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