ModCloth is ditching a separate 'plus-size' section. See why their plus-size shoppers are cheering.

To say that shopping for clothes as a curvy/heavy/fat/fluffy woman is not always a positive experience is an understatement.

Few stores offer a wide range of sizes, and those that do often move larger sizes to the back of the store, pair them with maternity clothes, stash them away in dark corners, or only sell them online.

Growing up, I often found myself admiring purses and jewelry, not wanting to drag my friends to the part of the store that time forgot just to look for shirts that fit my body.


Photo by iStock.

And I'm not alone. Women's bodies come in all sizes and shapes, and we all want to look our best and feel respected, especially by the companies that make the clothes we wear every single day.

Online retailer ModCloth has long been a popular shopping choice for larger women, offering a wide range of sizes in trendy and fashionable options that mainstream retailers just didn't provide.

And now the retail site is taking its dedication to their plus-size consumer base one step further with a truly monumental push for inclusivity.

Yesterday, ModCloth announced that they're "retiring" the separate "plus-size" categorization for clothing.

They'll continue to carry a wide range of sizes but are striking the term "plus-size" from their site.

"The shopping experience should be defined by types of clothing, and not by types of bodies," ModCloth Founder and CEO Susan Gregg Koger told Upworthy.

Photo by ModCloth, used with permission.

"If we're designing the same product for our customer regardless of her size, why are we giving her this kind of segmented and different shopping experience?" Koger told Upworthy.

Kroger points to the ways the body-positive and fat-acceptance movements have worked hard to destigmatize and reclaim the term "plus-size," and how wonderful that is. In a way, this is their hard work paying off.

The change made perfect sense for the retro, vintage, indie retailer.

When ModCloth's namesake line debuted in August, the company released every single item in an expanded range of sizes, from XS to 4X. The clothes were featured at their Fit Shop in San Francisco, and something amazing happened: Friends and family members of all different sizes were shopping together and trying on the same looks.

Photo by ModCloth, used with permission.

ModCloth decided to bring this experience to their site so the rest of their customers could take advantage of it.

It also makes business sense, since size 16 and above was ModCloth's fastest-growing category in 2014, and women who buy size 16 and above placed 20% more orders on the site.

Instead of "plus," ModCloth is using the label "extended sizes."

But the extended sizes don't end at larger clothes. ModCloth hopes to offer a wider range of sizes in the future, including tall and petite options. The "extended sizes" marker will help shoppers find the fit they're looking for.

Photo by ModCloth, used with permission.

So far, reactions to the announcement have been mostly positive.

Many customers were pleased with the news and applauded the company for stepping up.


However, not everyone is cheering. Koger acknowledged the personal nature of this change and hopes to address some of the concerns voiced by ModCloth customers.

The plus-size label "is an issue that a lot of people have a lot of opinions about, so we're excited to talk about it and be a part of it," she told Upworthy.

But ModCloth hopes retiring "plus" sends a ripple of change across the fashion industry.

While ModCloth is just one retailer, they're not alone. In August, actress Melissa McCarthy made headlines when she debuted her clothing line and announced she's pushing retailers to ditch their plus-size departments in favor of a more inclusive shopping experience.

Photo by Gerardo Mora/Getty Images for HSN.

For now, ModCloth is hard at work on their ambitious goal, perfectly articulated on the company blog:

"We want to create the most inclusive, confidence-boosting shopping experience for everyone and every body."

Get to it, ModCloth. I don't need any more jewelry.

Courtesy of Verizon
True

If someone were to say "video games" to you, what are the first words that come to mind? Whatever words you thought of (fun, exciting, etc.), we're willing to guess "healthy" or "mental health tool" didn't pop into your mind.

And yet… it turns out they are. Especially for Veterans.

How? Well, for one thing, video games — and virtual reality more generally — are also more accessible and less stigmatized to veterans than mental health treatment. In fact, some psychiatrists are using virtual reality systems for this reason to treat PTSD.

Secondly, video games allow people to socialize in new ways with people who share common interests and goals. And for Veterans, many of whom leave the military feeling isolated or lonely after they lose the daily camaraderie of their regiment, that socialization is critical to their mental health. It gives them a virtual group of friends to talk with, connect to, and relate to through shared goals and interests.

In addition, according to a 2018 study, since many video games simulate real-life situations they encountered during their service, it makes socialization easier since they can relate to and find common ground with other gamers while playing.

This can help ease symptoms of depression, anxiety, and even PTSD in Veterans, which affects 20% of the Veterans who have served since 9/11.

Watch here as Verizon dives into the stories of three Veteran gamers to learn how video games helped them build community, deal with trauma and have some fun.

Band of Gamers www.youtube.com

Video games have been especially beneficial to Veterans since the beginning of the pandemic when all of us — Veterans included — have been even more isolated than ever before.

And that's why Verizon launched a challenge last year, which saw $30,000 donated to four military charities.

And this year, they're going even bigger by launching a new World of Warships charity tournament in partnership with Wargaming and Wounded Warrior Project called "Verizon Warrior Series." During the tournament, gamers will be able to interact with the game's iconic ships in new and exciting ways, all while giving back.

Together with these nonprofits, the tournament will welcome teams all across the nation in order to raise money for military charities helping Veterans in need. There will be a $100,000 prize pool donated to these charities, as well as donation drives for injured Veterans at every match during the tournament to raise extra funds.

Verizon is also providing special discounts to Those Who Serve communities, including military and first responders, and they're offering a $75 in-game content military promo for World of Warships.

Tournament finals are scheduled for August 8, so be sure to tune in to the tournament and donate if you can in order to give back to Veterans in need.

Courtesy of Verizon

via CNN / Twitter

Eviction seemed imminent for Dasha Kelly, 32, and her three young daughters Sharron, 8; Kia, 6; and Imani, 5, on Monday. The eviction moratorium expired over the weekend and it looked like there was no way for them to avoid becoming homeless.

The former Las Vegas card dealer lost her job due to casino closures during the pandemic and needed $2,000 to cover her back rent. The mother of three couldn't bear the thought of being put out of her apartment with three children in the scorching Nevada desert.

"I had no idea what we were going to do," Kelly said, according to KOAT.

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