ModCloth is ditching a separate 'plus-size' section. See why their plus-size shoppers are cheering.

To say that shopping for clothes as a curvy/heavy/fat/fluffy woman is not always a positive experience is an understatement.

Few stores offer a wide range of sizes, and those that do often move larger sizes to the back of the store, pair them with maternity clothes, stash them away in dark corners, or only sell them online.

Growing up, I often found myself admiring purses and jewelry, not wanting to drag my friends to the part of the store that time forgot just to look for shirts that fit my body.


Photo by iStock.

And I'm not alone. Women's bodies come in all sizes and shapes, and we all want to look our best and feel respected, especially by the companies that make the clothes we wear every single day.

Online retailer ModCloth has long been a popular shopping choice for larger women, offering a wide range of sizes in trendy and fashionable options that mainstream retailers just didn't provide.

And now the retail site is taking its dedication to their plus-size consumer base one step further with a truly monumental push for inclusivity.

Yesterday, ModCloth announced that they're "retiring" the separate "plus-size" categorization for clothing.

They'll continue to carry a wide range of sizes but are striking the term "plus-size" from their site.

"The shopping experience should be defined by types of clothing, and not by types of bodies," ModCloth Founder and CEO Susan Gregg Koger told Upworthy.

Photo by ModCloth, used with permission.

"If we're designing the same product for our customer regardless of her size, why are we giving her this kind of segmented and different shopping experience?" Koger told Upworthy.

Kroger points to the ways the body-positive and fat-acceptance movements have worked hard to destigmatize and reclaim the term "plus-size," and how wonderful that is. In a way, this is their hard work paying off.

The change made perfect sense for the retro, vintage, indie retailer.

When ModCloth's namesake line debuted in August, the company released every single item in an expanded range of sizes, from XS to 4X. The clothes were featured at their Fit Shop in San Francisco, and something amazing happened: Friends and family members of all different sizes were shopping together and trying on the same looks.

Photo by ModCloth, used with permission.

ModCloth decided to bring this experience to their site so the rest of their customers could take advantage of it.

It also makes business sense, since size 16 and above was ModCloth's fastest-growing category in 2014, and women who buy size 16 and above placed 20% more orders on the site.

Instead of "plus," ModCloth is using the label "extended sizes."

But the extended sizes don't end at larger clothes. ModCloth hopes to offer a wider range of sizes in the future, including tall and petite options. The "extended sizes" marker will help shoppers find the fit they're looking for.

Photo by ModCloth, used with permission.

So far, reactions to the announcement have been mostly positive.

Many customers were pleased with the news and applauded the company for stepping up.


However, not everyone is cheering. Koger acknowledged the personal nature of this change and hopes to address some of the concerns voiced by ModCloth customers.

The plus-size label "is an issue that a lot of people have a lot of opinions about, so we're excited to talk about it and be a part of it," she told Upworthy.

But ModCloth hopes retiring "plus" sends a ripple of change across the fashion industry.

While ModCloth is just one retailer, they're not alone. In August, actress Melissa McCarthy made headlines when she debuted her clothing line and announced she's pushing retailers to ditch their plus-size departments in favor of a more inclusive shopping experience.

Photo by Gerardo Mora/Getty Images for HSN.

For now, ModCloth is hard at work on their ambitious goal, perfectly articulated on the company blog:

"We want to create the most inclusive, confidence-boosting shopping experience for everyone and every body."

Get to it, ModCloth. I don't need any more jewelry.

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Prior to European colonization of North America, millions of bison roamed the Great Plains. By the turn of the 20th century, those numbers had dropped to less than 1,000. The deliberate decimation of buffalo herds was a direct attack on the Native American people, who colonizers saw as an obstacle to their "Manifest Destiny," and who the U.S. government engaged in a systematic attempt to eliminate or force into docile submission.

For thousands of years, bison were a sacred, inseparable part of life for Indigenous tribes of the Great Plains, used for food, shelter, utensils, and clothing, in addition to spiritual and emotional well-being. Wiping out the bison population nearly wiped out the Native tribes they were connected to.

Though bison numbers have increased significantly thanks to conservation efforts, governments are still grappling with the ugly legacy, and some municipalities are taking steps to try to repair some of the damage done. As one example, the city of Denver, Colorado has taken the step of giving some of the city's bison population managed by Denver Parks and Recreation to Native American tribes engaged in bison conservation efforts.

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Images courtesy of John Scully, Walden University, Ingrid Scully
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Since March of 2020, over 29 million Americans have been diagnosed with COVID-19, according to the CDC. Over 540,000 have died in the United States as this unprecedented pandemic has swept the globe. And yet, by the end of 2020, it looked like science was winning: vaccines had been developed.

In celebration of the power of science we spoke to three people: an individual, a medical provider, and a vaccine scientist about how vaccines have impacted them throughout their lives. Here are their answers:

John Scully, 79, resident of Florida

Photo courtesy of John Scully

When John Scully was born, America was in the midst of an epidemic: tens of thousands of children in the United States were falling ill with paralytic poliomyelitis — otherwise known as polio, a disease that attacks the central nervous system and often leaves its victims partially or fully paralyzed.

"As kids, we were all afraid of getting polio," he says, "because if you got polio, you could end up in the dreaded iron lung and we were all terrified of those." Iron lungs were respirators that enclosed most of a person's body; people with severe cases often would end up in these respirators as they fought for their lives.

John remembers going to see matinee showings of cowboy movies on Saturdays and, before the movie, shorts would run. "Usually they showed the news," he says, "but I just remember seeing this one clip warning us about polio and it just showed all these kids in iron lungs." If kids survived the iron lung, they'd often come back to school on crutches, in leg braces, or in wheelchairs.

"We all tried to be really careful in the summer — or, as we called it back then, 'polio season,''" John says. This was because every year around Memorial Day, major outbreaks would begin to emerge and they'd spike sometime around August. People weren't really sure how the disease spread at the time, but many believed it traveled through the water. There was no cure — and every child was susceptible to getting sick with it.

"We couldn't swim in hot weather," he remembers, "and the municipal outdoor pool would close down in August."

Then, in 1954 clinical trials began for Dr. Jonas Salk's vaccine against polio and within a year, his vaccine was announced safe. "I got that vaccine at school," John says. Within two years, U.S. polio cases had dropped 85-95 percent — even before a second vaccine was developed by Dr. Albert Sabin in the 1960s. "I remember how much better things got after the vaccines came out. They changed everything," John says.

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