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Joy

This Milwaukee library's TikTok videos have become the season's surprising new must-see

These are some seriously creative videos.

milwaukee public library

This library is where it's at.

Libraries are a vast treasure trove of information, ideas and inspiration. And yet, they often simultaneously seem like the product of a bygone era. Let’s face it, the convenience of the Internet has made it our go-to source of knowledge, causing us to sacrifice analog magic for expediency.

To be sure, libraries have adapted for the modern age by offering digital resources including basic online access that often provide a lifeline for underserved communities. But still, the general consensus seems to be that libraries are stuffy and archaic. This lack of interest, combined with continued budget cuts, pose a real challenge to physical libraries everywhere.

However, one library is actually harnessing the power of the internet to prove just how cool, and yes, hip, these public spaces can be…one hilarious and viral TikTok at a time.

Looking for a meaningful way to engage a new audience, employees at the majestic Milwaukee Public Library began posting TikTok videos filled with clever pop culture references that also highlighted everything the library has to offer.

Below is one of their most popular ones, featuring a 90-year-old woman proudly sticking her tongue out (and flipping the bird) when told she can't read manga.

@milwaukeepubliclibrary When you're around I got arrhythmia (literally). I'm on multiple medications for it. #Girlfriend#HemlockeSprings#OldPeople#Elderly#Manga#Comics#Anime#fyp#FlippingOff#Birdie#MiddleFinger#FlipTheBird♬ girlfriend - Hemlocke Springs

Because obviously mangas are cool to read at any age.

Another great one—grown-up Matilda, one of children literature’s most beloved bookworms, working her magic with library items.

And can you even have a TikTok without at least one Wednesday Addams dance video?

@milwaukeepubliclibrary I cruise though the city and I roam the street looking for this nice librarian. I need a book recommendation. #WednesdayAddams#Wednesday#TheAddamsFamily#JennaOrtega#WednesdayEdit#WednesdayVibes#TheRealPussinBoots#fypシ#fyp♬ Goo Goo Muck - The Cramps

With content this fresh and fun, it’s no wonder that Milwaukee Public Library’s TikTok has become an instant hit. Derek Reilly, the library’s data analyst and main camera man, told TODAY that within the first month alone, the page racked up a collective 5 million views. And now, it has close to 9 million followers. The once imposing building has become a welcoming and enticing destination for people, many of whom would travel to Milwaukee simply to visit its library. Other libraries from across the country have even reached out for tips on how to generate their own buzz.

Libraries everywhere, including Milwaukee, struggle with a decline in visitations, physical book checkouts and funding. These videos are a lighthearted way of encouraging much needed support.

@milwaukeepubliclibrary Try one or try them all #AEHolidayCard#LetsGo#IntuitTouchdownDance#LibraryTok#LibraryToks#LibraryTikTok#LibrariesForAll#LibrariesRock#BeautifulLibraries#BlackFriday#BlackFridayDeals#fypシ#fyp♬ LETS GO - LevitatingOnTheMoonWithDulaPee

Besides nailing TV and movie nods, Milwaukee Public Library’s TikTok page really captures the type of experience visitors are in for the moment they step through those doors—everything from interactions with a lively, vibrant staff to the feeling of that first library card in the palm of your hand, and all of the possibilities that come with it.

These are all things that the internet, even with its many attributes, simply cannot provide. That’s why these spaces need to live on. Until we really do become a society of cyborgs, human beings will crave visceral experiences. We’ll crave fun. Despite what you might initially think, libraries offer this and so much more. And what’s more, they do it for free.

If you’d like to follow along with Milwaukee Public Library's shenanigans, you can find them on Instagram and Tiktok.

Pedro Pascal and Bowen Yang can't keep a straight face as Ego Nwodim tries to cut her steak.

Most episodes of “Saturday Night Live” are scheduled so the funnier bits go first and the riskier, oddball sketches appear towards the end, in case they have to be cut for time. But on the February 4 episode featuring host Pedro Pascal (“The Mandalorian,” “The Last of Us”), the final sketch, “Lisa from Temecula,” was probably the most memorable of the night.

That’s high praise because it was a strong episode, with a funny “Last of Us” parody featuring the Super Mario Brothers and a sketch where Pascal played a protective mother.

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AMC Theaters/Youtube, Variety/Twitter

AMC announced that it would be implementing a new three-tier ticketing system.

AMC Theaters, America’s largest movie theater chain, announced on Feb 6 that it will be adopting different ticket prices based on seat location.

Moviegoers will have three tiers to choose from based on sightline of the movie screen—Preferred Sightline, set in the middle at the highest price point, Value Sightline, set in the front of the auditorium at the lowest price, and Standard Sightline, which is basically everything else (including the back seats, which are perhaps the most commonly picked) set at the traditional cost of a ticket.

In other words…heartbreak will feel more expensive in a place like this…or less, depending on where you sit



The company’s announcement was met with both criticism and approval. While some feel the move follows a well-established business model, others have found it to be taking away a valued aspect of the moviegoing experience.

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Pop Culture

Keanu Reeves shocks a small-town pub by stopping in for a pint and taking photos with the staff

“So today we had a surprise visitor for lunch. What a lovely man he was, too."

Keanu Reeves in São Paulo, Brazil, 2019.

Keanu Reeves has a reputation as one of Hollywood’s nicest celebrities. Recently, he cheered up an 80-year-old fan who had a crush on him by calling her on the phone. He’s also bought an ice cream cone for a fan to give an autograph on the receipt and crashed a wedding to take photos with the bride and groom.

He’s also an incredible humanitarian who gave up a big chunk of his money from "The Matrix" to a cancer charity.

The “John Wick” star was his usual gracious self over the weekend when on Saturday, February 4, he and a friend walked into The Robin Hood pub in Tring, Hertfordshire, about 30 miles outside of London.

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via Pexels

A mother puts a fresh diaper on her baby.

Scientists at Penn State University have devised a “smart diaper” that alerts parents when their baby is wet. The diaper is made of paper, treated with sodium chloride (salt) and has a circuit board drawn with a pencil.

When the humidity level rises in the diaper, the graphite and the urine are absorbed by the paper and it turns on a sensor powered by a small lithium battery. The sensor then sets the alarm on an app that parents download onto their phones.

“The hydration sensor is highly sensitive to changes in humidity and provides accurate readings over a wide range of relative humidity levels, from 5.6% to 90%,” the researchers at Penn State said in a statement.

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Pop Culture

Kelly Clarkson and Pink's gorgeous unplugged 'What About Us?' duet came with a timely​ message

"We're not listening to each other right now. And it's so loud, and so gross, and so angry…"

Pink and Kelly Clarkson teamed up for a sweet acoustic version of "What About Us?"

Pink and Kelly Clarkson are both known for having powerhouse voices that can belt at incredible ranges but also soften for a sweet ballad. Put the two of them together, and…well, dang.

On Feb 6, Clarkson featured Pink on her daytime talk show, in which she often sings with musical guests. The two superstars sang several acoustic duets with pitch-perfect harmonies, prompting fans of both artists to clamor for a collaborative album.

One song they sang together was Pink's "What About Us?" Pink previously described the song to The Sun in 2017: "The world in general is a really scary place full of beautiful people. Humans are resilient and there's a lot of wonderful—like I said in the song—'billions of beautiful hearts' and there are bad eggs in every group. And they make it really hard for the rest of us."

In the intro to their duet, Clarkson asked Pink about the impetus behind her writing the song.

"We're not listening to each other right now. And it's so loud, and so gross, and so angry and people are being forgotten," Pink shared. "People are being counted out and their rights are being trampled on just because a group of people doesn't believe in them."

"Like, I don't understand how so many people in this world are discounted because one group of people decided they don't like that," she continued. "And I won't—I won't have it. One of the most beautiful things that my dad taught me was that my voice matters and I can make a difference, and I will."

The lyrics of the song seem to address the political leaders and decision-makers who hold people's lives in their hands as they pull the levers of power. It's a beautiful song with an important message wrapped up in gorgeous two-part harmony.

Enjoy:

Saturday Night Live/Youtube

"It's a me."

Pedro Pascal and HBO seem to be a match made in pop culture heaven. His role in the fourth season of “Game of Thrones” shot him to notoriety. He’s currently starring in “Last of Us,” which also boasts a massive viewership.

And now, thanks to one epic “Saturday Night Live” skit, fans are clamoring to see Pascal take on a new role—a brooding, hardened, princess smuggling Mario.

The faux trailer imagines the video game Mario Kart as a quintessential HBO drama. Mario (Pascal) has to use his driving skills to get Princess Peach (played by Chloe Fineman) through an apocalyptic Mushroom Kingdom.
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