Why do ASMR videos give some people satisfying 'tingles' while driving others bananas?
Do these sounds soothe or annoy you?
ASMR videos have millions of views on YouTube.
I'd never heard of ASMR when my kids started talking about how "satisfying" ASMR videos were. They had shared other "satisfying" videos with me, such as machinery making precise movements, Play-Doh being squished through holes, and more. I understood what they found appealing about them and I figured ASMR videos would be similar.
They weren't.
For those who are unfamiliar with it, ASMR stands for autonomous sensory meridian response, which refers to the deep relaxation and tingling sensation some people experience from certain triggers, such as sounds. The sounds we're talking about, however, are not the soothing music or birds chirping or ocean waves one might normally associate with relaxation. They're things like hair brushing, scraping fingernails on a plastic water bottle and mouth crackles, all amplified with a powerful microphone.
Yes, mouth crackles. As in the popping sound people's saliva makes in the corners of their mouths when they talk. (The mouth sounds usually accompany someone whispering—another ASMR favorite.)
Intentional ASMR videos highlight these sounds and people either love it (because it gives them the tingles) or they don't (because it's annoying).
This whispering ASMR video has 24 million views and offers a glimpse of what I'm talking about:
The past decade has seen ASMR videos grow in popularity to the point where Reese's made an hour-long film featuring five ASMR stars who whisper into microphones while unwrapping Reese's candy wrappers.
This YouTube video is three hours straight of nonvocal ASMR sounds made primarily with a woman's fingernails gently scraping across various different textured surfaces, and it has 37 million views:
People who experience ASMR prefer different triggers, and it might take some experimenting to see what works—if it does at all. It seems that people either get ASMR or they don't. My children do, but I don't. I actually find these videos vaguely irritating.
Why is that? What makes some people have a positive, soothing reaction to ASMR videos while others get annoyed by them?
One answer may lie in our baseline mental states. A study from 2022 suggests that people who experience ASMR tingles tend to be higher in neuroticism, which means being more likely to experience negative emotional states such as anxiety. Notably, ASMR appeared to reduce anxiety in those people, whereas the people who didn't get the tingles showed no difference in their anxiety before and after watching the videos.
Joanna Greer, Ph.D., a senior lecturer of psychology at Northumbria University who co-authored the study, told Verywell Health that the study's findings can encourage further research into how ASMR can help reduce anxiety.
And anecdotally, the people-more-prone-to-anxiety-tend-to-get-ASMR idea is reflected accurately in my and my kids' case, as my kids are much more anxiety-prone than I am.
Neuroticism isn't the only personality trait associated with experiencing ASMR. University of Winnipeg professor of psychology Stephen Smith has studied ASMR and personalities. He told CNN that people who get the tingly response tend to score high in the "openness to experience" trait as well as neuroticism, while scoring lower in conscientiousness, extraversion and agreeableness.
"I think they’re more receptive to specific types of physical, auditory and visual experiences than the rest of us," Smith said.
ASMR isn't purely triggered by the videos shown and described here, either. The response is something most of us have experienced at one point or another, whether it's from someone brushing our hair or making slow movements or simply giving us personal attention. But the videos that have taken over YouTube are designed to tap straight into the phenomenon with specific sounds.
Whether it actually works is an individual question. In people I've casually polled, responses to ASMR videos seem to be fairly split—some find them "satisfying," some find them annoying. But the people who respond to ASMR sounds share that they reduce their anxiety and create a sense of calm in them. In an increasingly anxious world, the more ways we can find to soothe people's minds, the better. Whatever floats your boat.
Even if it does involve loudly breaking saliva bubbles.
- This Milwaukee library's TikTok videos have become the season's surprising new must-see ›
- Comedian perfectly nails the 'sound effects' that every teacher makes ›
- Watching this kind woman clean homes for free is its own form of therapy ›
- Neuroscientists share how to learn things up easily - Upworthy ›
- Expert shares how to get kids to listen - Upworthy ›
- Doctor warns that having this in your bathroom is a huge red flag for your health - Upworthy ›
- Why people become curmudgeons and how to fight their negativity - Upworthy ›
- Why certain sounds don't just annoy me, they enrage me. Here's how I learned to cope with my Misophonia - Upworthy ›
Beaver in water. Photo by 
An actual beaver dam on the now-thriving Price River
Not just coworkers—family, friends, strangers, kids…
Imagine having to go so badly but being out of euros. 
Anything hobbit-esque can't be wrong. 
But what if you need pain meds AND mascara?!
Imagine how this would affect childcare.
Honestly…where's the lie?
A brown buddha statue sits near a green mountain. Photo by 
Urgent dash to the bathroom! 🚪🏃♂️
Ladybug unexpectedly found during colonoscopyPhoto credit: 
Close-up of bottom of ladybug found in colonPhoto credit: 
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."