How A Couple From Middle America Became A National Sensation And A Target For Criticism

A new technology developed by Idaho couple Scott and Julie Brusaw could, in theory, create a lot of jobs, save us tons of money, and spare the planet some extractive misery. For all those reasons — and because it's imaginative and designed to serve the greater good — I'd love to see us explore it further. But as you'll see below, there are naysayers out there who are quick to call out all the reasons this technology can't work.My hope and disappointment aside, isn't this the sort of big thinking and innovative problem-solving we need now more than ever?

Here's the video that's been sparking imaginations across the country.

Sounds exciting, right? Well, here's a (kinda condescending) video rebuttal of solar roadway technology.

What we have here is a battle of theory with unknowns on both sides. The Brusaws present a theoretical solution to a number of issues, and they're challenged with theoretical hole-poking that in several respects is important to consider.

But what I find to be inspiring and worthwhile is that the Brusaws are actually seeking the answers to those unknowns. The problems they're trying to tackle — clean energy and job creation among them — are nothing to scoff at.


Handmade cosmetics company Lush is putting its money where its mouth is and taking a bold step for climate change action.

On September 20 in the U.S. and September 27 in Canada, Lush will shut the doors of its 250 shops, e-commerce sites, manufacturing facilities, and headquarters for a day, in solidarity with the Global Climate Strike taking place around the world. Lush is encouraging its 5000+ employees "to join this critical movement and take a stand until global leaders are forced to face the climate crisis and enact change."

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Photo by Annie Bolin on Unsplash

Recent tragic mass shootings in El Paso and Dayton have sparked a lot of conversation and action on the state level over the issue of gun control. But none may be as encouraging as the most recent one, in which 145 CEOs signed a letter urging the U.S. Senate to take action at their level.

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The fine folks at Forbes are currently falling all over themselves trying to clean up the mess they created by publishing their 2019 list of 100 Most Innovative Leaders.

The problem: The list included 99 men and one woman. For those not so good with the math, that means according to Forbes, only 1% of the country's most innovative leaders are female.

Have you ever watched a movie that's so abysmally bad that you wonder how it ever even got made? Where you think, "Hundreds and hundreds of people had to have been directly involved in the production of this film. Did any of them ever think to say, 'Hey, maybe we should just scrap this idea altogether?"

That's how it feels to see a list like this. So how did Forbes come up with these results?

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There's something delicious and addicting about those trendy recipe videos circulating online. You've seen them before: the quick and beautiful play-by-plays of mouthwatering dishes you wish you were eating at this very moment.

The recipes seem so simple and magical and get you thinking, "Maybe I can make that five-cheese bacon lasagna tonight." And before you know it, you're at the store loading up on Colby-Monterey Jack (or is that just me?).

For some families, though, the ingredients and final product look a little different. As part of Hunger Action Month, the hunger-relief organization Feeding America is using our obsession with cooking videos to highlight the reality many food-insecure families face when they sit down for dinner: hunger, and no food in sight.

By putting a twist on the bite-sized food videos all over the internet, they hope to raise awareness that hunger is an unacceptable reality for too many families.

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