How A Couple From Middle America Became A National Sensation And A Target For Criticism

A new technology developed by Idaho couple Scott and Julie Brusaw could, in theory, create a lot of jobs, save us tons of money, and spare the planet some extractive misery. For all those reasons — and because it’s imaginative and designed to serve the greater good — I’d love to see us explore it…

Here’s the video that’s been sparking imaginations across the country.

Sounds exciting, right? Well, here’s a (kinda condescending) video rebuttal of solar roadway technology.


What we have here is a battle of theory with unknowns on both sides. The Brusaws present a theoretical solution to a number of issues, and they’re challenged with theoretical hole-poking that in several respects is important to consider.

But what I find to be inspiring and worthwhile is that the Brusaws are actually seeking the answers to those unknowns. The problems they’re trying to tackle — clean energy and job creation among them — are nothing to scoff at.

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