Only five people in the world have seen the mysterious color "Olo"
Color is one of the great joys of being alive. The brilliant blue sky, the green grass, the exotic pinks and purples and teals in coral or tropical fish. Soaking it all in is truly a feast for the eyes, and some studies even show that certain colors can trigger specific emotions in people. Orange may evoke feelings of joy, and red may conjure feelings of love, while blue may have a calming effect.
One of the most interesting things about colors, though, is that they are finite. Though the world is full of undiscovered plants, creatures, and even elements, the entire color spectrum is known and documented. Due to the nature of light in our universe and how it reflects off of physical objects, all perceived color must be created by some combination of the primary colors (blue, green, and red — yes, green, not yellow!). There are essentially unlimited combinations, but they all exist on a known spectrum — different hues and shades of pink or emerald or orange.
However, a team of researchers recently decided to push the limits of human perception. They "hacked" participants' retinas to allow them to see an impossible color.
The paint companies are dying to know the secret formula for the new color.Giphy
Scientists from the University of California, Berkeley, developed a new technique called "Oz," which would allow them to activate specific cones in the retina. Cones are light-sensitive cells that respond to different wavelengths of light. When the three types of cones are activated in different ways, our brains perceive colors.
One fascinating bit of background is that the "M" cone, which typically responds strongest to green (Medium wavelength), can not naturally be activated without also activating the Long and Short cones. So even the purest green on the planet would also, to a smaller degree, stimulate the parts of our eyes that are mostly correlated with red and blue.
A close-up of the human eye. Swapnil Potdar/Unsplash
The team wanted to find out what would happen if they could isolate and activate only the M, or green, cone using the new technique.
The result? The five participants reported seeing an absolutely unreal, brilliant shade of green like nothing they had ever experienced. Imagine a bright green laser cranked up to the highest saturation and brilliance possible, the purest and brightest green your brain could possibly comprehend. Participants noted that a bright green laser pointed looked "pale" in comparison to the new color.
The name of the new, impossible color? Olo, or 010 (indicated zero stimulation of the L and S cones and full stimulation of the M cones).
- YouTubewww.youtube.com
It's fair to wonder, if olo is impossible and can never naturally exist without manual stimulation of the retinal cones, what's the point of the experiment?
The introduction of a "new color" is certainly interesting and makes for a good headline, but the real value of this study lies in the future applications of the Oz technique.
The research team hopes that the detailed retinal maps they have developed, along with their ability to stimulate specific rods and cones in the eye in any combination, will enable major breakthroughs in the study and treatment of various visual impairments.
For example, Oz could one day cure color blindness or unlock new treatments for cataracts or glaucoma. It could even play a role down the line in curing certain types of blindness. Isn't it wild how our understanding of how our eyes perceive color tells us so much?
But those days are a long way off, for now. In the meantime, only five people in the world have experienced the brilliance of olo, and the rest of us will just have to imagine it.
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- People are rebelling against Pantone's 2026 'Color of the Year' by choosing their own color instead - Upworthy ›
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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.