Aaron Rodgers and State Farm partner to donate $2 Million to Camp wildfire victims.

Aaron Rodgers and State Farm are tackling the needs of families and communities in the aftermath of California's deadliest wildfire on record.

Quarterback Aaron Rodgers was born and raised in northern California's Butte County, where the recent Camp Fire devastated thousands.

To date, that wildfire — the deadliest and most destructive in California history — has killed at least 85 people, destroyed 14,000 residences and ravaged 153,000 acres in Butte County alone. The entire town of Paradise, a town of 26,000 people 15 miles from Rodgers' hometown of Chico, burned to the ground. While the fire is now 100% contained, the daunting work of cleaning up, rebuilding and recovering emotionally and physically from the blaze is just beginning.


Bird's Eye view of Butte County during the Camp Fire. Photo by NASA/Wikipedia.

So Rodgers posted a video to Twitter on November 21 to express support for the victims and send out a fundraising call. "I personally reached out to my friends and the mayor of Chico to find out how to be of the most help," Rodgers says in the video, "And raising money for both the immediate needs and the long term recovery is what's needed most right now."

Rodgers also donated $1 million of his own money to help the recovery and rebuild efforts in partnership with Northern Valley Community Foundation.

In response, State Farm's social responsibility program, Neighborhood of Good, pledged to donate $1 for every retweet of Rodgers' video and mention of #Retweet4Good, up to $1 million.

As a longtime partner of Rodgers, State Farm was inspired by his willingness to offer support in this way, and were compelled to meet his altruism.

State Farm has a rich history of community involvement and being a good neighbor. The company's Neighborhood of Good program helps people "turn caring into doing" by identifying local opportunities where people can give back. This call to action seemed like the perfect way to propel that mission forward.

In just 9 days, Rodgers' tweet was viewed over 8.3 million times, and the initiative raised $365,000 for wildfire relief and recovery.

Although the retweets didn’t reach 1 million, State Farm Neighborhood of Good decided to up the donation to a full $1 million.

A follow-up video on November 23 with the same #retweet4good hashtag received an additional million-plus views and 22,000+ retweets.

But the generosity didn't stop there. These philanthropic endeavors inspired other big businesses to give back well. Walmart also decided to donate $1 million to the Camp Fire recovery efforts after seeing the response to Rodgers' tweet.

Whether they're celebrities, heads of companies or everyday individuals, when people work together, they can do incredible things.

Most of us want to help make a difference in our communities, but we don't always know where to start. Neighborhood of Good helps bridge that gap by making it simple to find local needs and inspire people to take action for causes they care about.

The need in the wake of California's deadly wildfires is great, but people in this country have proven time and time again that they are willing and able to step up and meet that need. It doesn't have to take a huge amount of effort to do so — lots of small actions, like a simple retweet, can make a big impact.

If you'd like to donate to Aaron Rodgers' wildfire fund, go to his fundraising page on the North Valley Community Foundation website. And if you'd like to learn more about how to volunteer in your local area, check out NeighborhoodofGood.com.

More
True
State Farm 2018

California has a housing crisis. Rent is so astronomical, one San Francisco company is offering bunk bedsfor $1,200 a month; Google even pledged$1 billion to help tackle the issue in the Bay Area. But the person who might fix it for good? Kanye West.

The music mogul first announced his plan to build low-income housing on Twitter late last year.

"We're starting a Yeezy architecture arm called Yeezy home. We're looking for architects and industrial designers who want to make the world better," West tweeted.

Keep Reading Show less
Cities

At Trump's 'Social Media Summit' on Thursday, he bizarrely claimed Arnold Schwarzenegger had 'died' and he had witnessed said death. Wait, what?!


He didn't mean it literally - thank God. You can't be too sure! After all, he seemed to think that Frederick Douglass was still alive in February. More recently, he described a world in which the 1770s included airports. His laissez-faire approach to chronology is confusing, to say the least.

Keep Reading Show less
Democracy

You think you know someone pretty well when you spend years with them, but, as we've seen time and again, that's not always the case. And though many relationships don't get to a point where the producers of "Who the (Bleep) Did I Marry?" start calling every day just to chat, the reality is that sometimes partners will reveal shocking things even after you thought you'd been all shocked out.

That's the case for one woman whose Reddit thread has recently gone viral. The 25-year-old, who's been with her boyfriend for five years, took to a forum for relationship advice to ask if it was normal that her seemingly cool and loving boyfriend recently revealed women shouldn't have a fundamental right. (And no, it's not abortion — although there are a lot of "otherwise best ever boyfriends" out there who want to deny women the rights to bodily autonomy, too.)

Keep Reading Show less
Recommended


Women around the world are constantly bombarded by traditional and outdated societal expectations when it comes to how they live their lives: meet a man, get married, buy a home, have kids.

Many of these pressures often come from within their own families and friend circles, which can be a source of tension and disconnect in their lives.

Global skincare brand SK-II created a new campaign exploring these expectations from the perspective of four women in four different countries whose timelines vary dramatically from what their mothers, grandmothers, or close friends envision for them.

SK-II had Katie Couric meet with these women and their loved ones to discuss the evolving and controversial topic of marriage pressure and societal expectations.

SK-II

"What happens when dreams clash with expectations? We're all supposed to hit certain milestones: a degree, marriage, a family," Couric said before diving into conversation with the "young women who are defining their own lives while navigating the expectations of the ones who love them most."

Maluca, a musician in New York, explains that she comes from an immigrant family, which comes with the expectation that she should live the "American Dream."

"You come here, go to school, you get married, buy a house, have kids," she said.

Her mother, who herself achieved the "American Dream" with hard work and dedication when she came to the United States, wants to see her daughter living a stable life.

"I'd love for her to be married and I'd love her to have a big wedding," she said.

Chun Xia, an award-winning Chinese actress who's outspoken about empowering other young women in China, said people question her marital status regularly.

"I'm always asked, 'Don't you want to get married? Don't you want to start a family and have kids like you should at your age?' But the truth is I really don't want to at this point. I am not ready yet," she said.

In South Korea, Nara, a queer-identifying artist, believes her generation should have a choice in everything they do, but her mother has a different plan in mind.

SK-II

"I just thought she would have a job and meet a man to get married in her early 30s," Nara's mom said.

But Nara hopes she can one day marry her girlfriend, even though it's currently illegal in her country.

Her mother, however, still envisions a different life for her daughter. "Deep in my heart, I hope she will change her mind one day," she said.

Maina, a 27-year-old Japanese woman, explains that in her home country, those who aren't married by the time they're 25 to 30, are often referred to as "unsold goods."

Her mom is worried about her daughter not being able to find a boyfriend because she isn't "conventional."

"I really want her to find the right man and get married, to be seen as marriage material," she said.

After interviewing the women and their families, Couric helped them explore a visual representation of their timelines, which showcased the paths each woman sees her life going in contrast with what her relatives envision.

SK-II

"For each young woman, two timelines were created. One represents the expectations. The other, their aspirations," Couric explained. "There's often a disconnect between dreams and expectations. But could seeing the difference lead to greater understanding?"

The women all explored their timelines, which included milestones like having "cute babies," going back to school, not being limited by age, and pursuing dreams.

By seeing their differences side-by-side, the women and their families were able to partake in more open dialogue regarding the expectations they each held.

One of the women's mom's realized her daughter was lucky to be born during a time when she has the freedom to make non-traditional choices.

SK-II

"It looks like she was born in the right time to be free and confident in what she wants to do," she said.

"There's a new generation of women writing their own rules, saying, 'we want to do things our way,' and that can be hard," Couric explained.

The video ends with the tagline: "Forge your own path and choose the life you want; Draw your own timeline."

SK-II
True
SK-II