A search engine like Google, except for one small detail: It plants trees!
Or: How Ecosia might finally make Bing happen.
Are you ready to spend zero dollars, change one small habit, and save part of the Earth?
Meet the search engine that also plants trees: Ecosia. It might be one of the easiest ways to help out your neighbors.
Every search you make on Ecosia gives about .5 cent toward the planting of a tree in Burkina Faso, in Africa.
A huge, half-century drought devastated the region, and trees are a way to regain what was lost — and help people too!
Here's how you can help. It's almost TOO easy.
1. You search, and Ecosia makes its money from search income.
Search income is money made on the little ads you see when you search for stuff.
Image via Ecosia.
2. Each search earns about half a cent.
3. To plant one tree, it costs 28 cents. That's about 56 searches = one tree!
Ecosia has already planted just under 2.5 MILLION trees. So join the party, right?!
You might be thinking, "What does drought have to do with trees?" As it turns out, a lot.
During drought, vegetation dries up.
Food is hard to grow, and jobs that come from growing food become even harder to come by. The result is hunger, lack of work, loss of life, and at the end of it all ... huge terrifying dust storms?!!?
That's a giant dust storm from drought and not enough trees. Image via Jeff Attaway/Flickr
Yeah. Without water, soil becomes dust, and it wreaks havoc on humans and other life forms during a drought. Trees are the beginning of solving these problems.
By replenishing trees lost to drought, Ecosia replenishes the earth and provides work for the people of the region. Economies form around the planting of these trees. It's transformative.
So why is everyone not using this tree-planting, life-saving search engine? Well, I think I have an idea.
Ecosia runs on ... Bing.
Sure, it's a perfectly acceptable search engine, but I get that you might be hesitant to use it. Because, well, it's just not Google. And let's be real: It's the search engine used in most movies but not in most lives.
I'm signed up for Ecosia, so to ease all of your "eww Bing" feelings, I searched for some things. Let's see how it went:
1. Where is the nearest pizza place?
Google kinda won that one. But that's because Google knows exactly where I am. Creepy maybe? Ecosia isn't as stalkery. And I'm OK with that. I usually use my phone or Yelp for restaurants, so I can live with this.
But I earned .5 cent for trees! That feels good.
2. Why is Katy Perry mad at Taylor Swift?
When it comes to celebrity feuds that I kinda wonder about, I want my information fast. Google let me know it allegedly might be because Katy stole Taylor's dancers. Ecosia gave me some more up-to-the-minute news about a possible jab that Taylor made. I think Ecosia won that one.
And earned .5 cent!
3. Who is my hometown's state representative?
Hm. Both results were a little bit not helpful. Actually, I'm a little bit concerned that both Bing/Ecosia and Google are better at telling me about Katy Perry than they are about my elected officials, but that's a real talk for another time.
Again, I earned .5 cent!
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."