100,000 people called 988 during its first week, a historic moment in suicide prevention
“The launch of 988 is a historic moment for suicide prevention and crisis care in this country.”

Help is available 24/7.
It used to be called getting your head shrunk. And it was for the self-obsessed or the folk who were a little bit “off.” The crazy people, right? Not for you, me or any of our co-workers or friends. Hush. Don’t talk about it. Everything’s fine…
But as all of us who’ve lived through these last few years know, mental health challenges can happen to any of us. If we’ve learned anything, it’s the realization that some days (weeks, months…) are better than others—and that it’s OK to not be OK.
The days of sweeping mental health issues under the rug are gone—as they should be. Talking about the challenges is exactly what we need to do. Ironic that it took a pandemic to throw the door to the discussion around mental health wide open, helping us to see it as a necessary and normal part of taking care of ourselves.
The CDC provides a helpful list of facts for people about suicide and prevention.
America is facing an unprecedented crisis in mental health, with suicide rates higher than any other wealthy nation. The CDC ranks suicide in the top 10 leading causes of death in the U.S. for people ages 10–64, and the second leading cause of death for people ages 10-14 and 25-34.
In 2020, 45,979 Americans died from suicide—that’s one death every 11 minutes. That figure—shocking enough as it is—hides the broader picture: that an estimated 12.2 million American adults seriously thought about suicide, 3.2 million planned a suicide attempt and 1.2 million made an attempt. Those are difficult numbers to ignore.
There are a glimmers of hope, however, and among public health experts by far the most exciting is the rollout of the new three-digit Suicide & Crisis Lifeline.
As of July 16, anyone experiencing emotional distress, a substance use crisis or having thoughts of suicide can dial or text 988 to be immediately connected to a trained suicide prevention counselor for support, understanding and connection to local resources—24/7, 365 days a year. This goes for concerned friends or family members, as well.
Awareness ribbon for the 988 lifeline.
The lifeline routes an incoming call to one of around 200 crisis centers, matching the caller’s area code to their closest available center—to provide the most accurate recommendations to resources in a caller’s local area. Calls are confidential and a translation service can provide help in 250 languages. There are also accommodations for the deaf and hard of hearing, via a preferred telecommunications relay service or by dialing 711 then 988.
The lifeline isn’t new—it’s been around since 2005 (as the National Suicide Prevention Lifeline)—but its accessibility has been hindered by a difficult-to-remember 1-800 number and a less-than-snappy name. Now, the name has been shortened and the long-winded number is out. All people need to know is to dial or text 988. In a crisis, this simple change is monumental and could literally mean the difference between life and death.
“The launch of 988 is a historic moment for suicide prevention and crisis care in this country,” says Shari Sinwelski, vice president of crisis care for the Los Angeles-based Didi Hirsch Mental Health Services, one of the more than 200 privately owned and operated organizations in the National Suicide Prevention Lifeline network and the first ever suicide prevention center to open in the U.S.
“The first day of the 988 launch, we received twice the total volume of contacts (calls, texts and chats) than normal,” Sinwelski told Upworthy.
Nationally, the 988 lifeline received 96,000 calls, texts and chats during the transition week (July 14–20). That’s a 45% increase in volume from the previous week, according to Sinwelski. And it’s a 66% increase in volume compared to the same week in 2021.
Sinwelski sees 988 as just the start of improving the way people access and receive crisis care in the U.S. “Not only do people in crisis now have an easier way to access services, but crisis centers are starting to receive the resources needed to fund these crucial services,” she says. “The hope is that in three to five years, everyone in mental health crisis will have someone to call, someone to come to and somewhere to go.”
While the most recent CDC figures for suicide rates among the general population showed a 5% decline in 2020 compared to the previous two years, tragically the suicide and suicide attempt rates have increased among children, teens and young adults.
“Students are facing unprecedented pressures and circumstances—school shootings, the pandemic and the effects of social media like cyberbullying and dangerous social challenges, in addition to the everyday pressures of school and family,” said Sinwelski. “Nationwide, 60% of teens and young people with depression cannot access care. We have to do better and do more to support our youth.”
The COVID-19 pandemic made mental health challenges so much worse, especially during the shutdown period and particularly among people with limited access to health services, communities of color and essential workers. During this time, “most people experienced anxiety, depression and symptoms of mental health challenges,” according to Sinwelski. “We each know someone affected in some way.”
Mental health challenges are not exclusive to a particular group of people born with a disorder or an addiction gene. Just look at who we’ve lost over the last several years: well-loved actors and comedians, a celebrity chef, fashion designers, rock stars, sports personalities, successful business executives … and more likely than not, a student at your kid’s school, a member of your book club, a fellow mom, dad, neighbor or respected veteran, perhaps even one of your relatives.
“We want people to know that there is help, they are not alone. To call 988 if they are in a mental health crisis, have suicidal thoughts, feel depressed and need help,” says Sinwelski. “988 is the first step in creating a fully resourced mental health crisis continuum in our country when so many Americans desperately need it.”
\u201c"The hope is that one day 988 is as ubiquitous as 911, so people in a mental health crisis [know] they can call that number from anywhere in the country and reach someone 24 hours a day." - Shari Sinwelski, Vice President of Crisis Care for Didi Hirsch\n\nhttps://t.co/X0rz5NBHkK\u201d— Didi Hirsch MHS (@Didi Hirsch MHS) 1658187004
The digits may have changed but the message remains the same: Help is available. And there’s now an accessible, unforgettable number to call. A number that should become as familiar to Americans as 911 (and in a mental health crisis is arguably the better number to call). If you suffer from suicidal or desperate thoughts, go ahead and write 988 in lipstick on your bathroom mirror to remind you that help and hope are waiting to hear from you. Add it to your contacts list, put it in the back of your smartphone case or pin it on your fridge.
In the current climate of more awareness and understanding of mental health, healing, hope and help are happening every day, and every positive step forward in crisis intervention can literally save lives. When we’re all in it together, it’s not such a lonely place.
If you or someone you know are having thoughts of suicide or require mental health support, call or text 988 to talk to a trained counselor, or visit 988lifeline.org to connect with a counselor and chat in real time.
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."