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32 images that highlight the kind of movement the Parkland teens are building.

It's been just over a week since the horrific massacre at Marjory Stoneman Douglas High School in Parkland, Florida, but survivors have already been busy pushing for gun reform.

Within a day of the shooting, Douglas students became cable news fixtures, many calling on Congress to restrict access to semi-automatic weapons like the AR-15 used to kill 17 of their teachers and classmates.

On Feb. 17, students gathered outside the Broward County Federal Courthouse in Fort Lauderdale, Florida.

Cameron Kasky, Delaney Tarr, and Emma Gonzalez, among others, led the crowd in calls to reject the pro-gun narratives of groups like the NRA.

"The people in the government who were voted into power are lying to us. And us kids seem to be the only ones who notice and ... call BS," Gonzalez roared into the microphone in an instantly iconic speech. "Companies [try] to make caricatures of the teenagers these days, saying that all we are self-involved and trend-obsessed and they hush us into submission when our message doesn't reach the ears of the nation. We are prepared to call BS."

Cameron Kasky speaks at the Feb. 17 rally. Photo by Rhona Wise/AFP/Getty Images.

Delaney Tarr. Photo by Rhona Wise/AFP/Getty Images.

Emma Gonzalez. Photo by Rhona Wise/AFP/Getty Images.

On Feb. 20 and 21, students from nearby districts staged walkouts and marched down to Douglas High School for a vigil.

Many of the students came from West Boca High School, and traveled the 10 miles to Douglas High School on foot.

West Boca students Jakob Desouza and Ruth Williams hug as they gathered at Marjory Stoneman Douglas High School on Feb. 20. Photo by Joe Raedle/Getty Images.

More West Boca students arrive at Douglas. Photo by Joe Raedle/Getty Images.

Students from Coral Glades High School, less than five miles from Douglas, staged a walk out of their own on Feb. 21.

Coral Glades students march. Photo by Rhona Wise/AFP/Getty Images.

"Stop protecting guns, start protecting kids." Photo by Rhona Wise/AFP/Getty Images.

On Feb. 21, to mark a week since the shooting, students in  the Washington, D.C., area marched to Capitol Hill for demonstrations.

Students from Montgomery Blair High School in Silver Spring, Maryland, took part in the action.

Students from Montgomery Blair High School. Photo by Win McNamee/Getty Images.

"Your child is next." Photo by Win McNamee/Getty Images.

Photo by Win McNamee/Getty Images.

Hundreds of protesters, many of them students, carried signs and spoke out about gun violence outside the White House.

Signs with slogans like "We will not be next," "NRA, stop killing our kids," "Make America Safe Again," and "You can silence guns but not us" were raised in public protest of the pro-gun lobby.

Photo by Olivier Douliery/AFP/Getty Images.

Protestors march to the White House. Photo by Olivier Douliery/AFP/Getty Images.

"Protect our lives, not your guns." Photo by Mandel Ngan/AFP/Getty Images.

Photo by Mandel Ngan/AFP/Getty Images.

"Why are kinder eggs banned but not assault rifles?" Photo by Mandel Ngan/AFP/Getty Images.

Photo by Alex Wong/Getty Images.

Photo by Alex Wong/Getty Images.

"We don't have to live like this, we don't have to die like this." Photo by Alex Wong/Getty Images.

"Enough is enough." Photo by Alex Wong/Getty Images.

Photo by Alex Wong/Getty Images.

That afternoon, President Trump met with a number of families affected by the shooting in a televised event, highlighted by an emotional question from Douglas senior Samuel Zeif.

Zeif was one of few people at the event to actually raise questions about inaction on gun control, asking, "How is it that easy to buy this type of weapon? How did we not stop this after Columbine? After Sandy Hook?"

Samuel Zeif wipes his eyes after asking his questions. Photo by Chip Somodevilla/Getty Images.

Trump deflected calls for gun control, instead suggesting that we arm teachers.

Trump's notes for the event, which included a reminder to say "I hear you," were roundly mocked on social media afterwards. Photo by Chip Somodevilla/Getty Images.

Also on Feb. 21st, students, activists, and supporters gathered at the Florida State Capitol building to demand action.

Earlier in the week, the state's House of Representatives voted against opening debate on new gun measures.

Douglas students, parents, and gun safety advocates march on Tallahassee. Photo by Don Juan Moore/Getty Images.

The rally at the Florida State Capitol building. Photo by Don Juan Moore/Getty Images.

Photo by Don Juan Moore/Getty Images.

Students rally outside the Florida State Capitol building. Photo by Don Juan Moore/Getty Images.

Douglas student Alfonso Calderon speaks at the Florida State Capitol building. Photo by Don Juan Moore/Getty Images.

Meanwhile, students from across Broward county again gathered at Douglas High School for their largest rally yet.

Kasky addressed the crowd from atop a car, yelling into a megaphone. Later that night, he would confront Sen. Marco Rubio (R-Florida) at a CNN town hall.

Cameron Kasky addresses area students at Douglas High School. Photo by Rhona Wise/AFP/Getty Images.

Photo by Rhona Wise/AFP/Getty Images.

Photo by Rhona Wise/AFP/Getty Images.

Photo by Rhona Wise/AFP/Getty Images.

Photo by Rhona Wise/AFP/Getty Images.

It's easy to be cynical, to again say that nothing will change — but maybe this time is different? Only time will tell.

Let's hope so.

Correction 3/8/2018: A photo caption previously misidentified Alfonso Calderon.

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Land O’Lakes and Clove are filling the nation’s food banks with much-needed butter and shoes

Land O’Lakes and Clove are teaming up to bring comfort to communities in need.

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Food banks are a community staple for millions of Americans. Not only do they provide nutritional assistance to low-income families, they’re also often one of the few places where people can get non-food essentials like diapers, toiletries, paper towels, clothing and more. For the 44 million people in the United States facing food insecurity, pantries can literally be a lifeline.

But that lifeline is at risk. Food pantries rely on donations, both from individuals and government programs, to stay stocked. Rising poverty levels and budget cuts mean that food pantries sometimes can’t meet the demands of their communities—and as a result, families go without.

No person should struggle for basic needs—which is why Land O’Lakes is teaming up with Clove in the name of comfort ahead of the 2025 holiday season.

Comfort, meet comfort.

A partnership between a farmer-owned cooperative and a modern footwear brand might seem like an unusual pairing. But the reality is that both organizations provide things that are enjoyable and much needed for American families.

You might be surprised to learn, for example, that dairy is one of the most requested but least-donated items at food banks around the nation. From a nutritional lens, dairy is a source of high-quality protein that provides 3 of 4 nutrients—calcium, potassium and vitamin D—that low-income households are at risk of missing from their diets.

But on a larger scale, dairy provides comfort. Items like butter, milk and cream are in high demand, particularly around the end of the year since so many families use these items for baking holiday treats. And while shoes can be stylish gifts, they’re also a basic necessity for hardworking frontline workers who provide care for others and spend hours on their feet. In fact, 96 million people in the U.S. spend their work shift standing.

"We are so excited to collaborate with Clove Shoes and take a moment to celebrate the color of the moment, but also our everyday favorite, butter yellow," said Heather Anfang, president of Land O'Lakes Dairy Foods. "As a company who shares our values of community, hard work and comfort, we are thrilled for the launch of their shoe but also for our shared donation to those in need in an important area for our two brands in Philadelphia."

Meaningful giving when people need it most

Together, the organizations have donated dozens of sneakers and more than 3,750 pounds of butter to Philabundance, one of the largest food banks in Philadelphia and part of Feeding America’s nationwide network of food banks, pantries, and meal programs. As they team up to donate needed supplies, they’re also helping families feel nourished—inside and out—ahead of the cold winter months.

"As a Philadelphia-based brand, we’re proud to give back to the community we call home—nourishing our city and supporting those who care every day," shares Jordyn Amoroso, Co-founder and CBO. Clove has also gifted 88 shoes to the students enrolled at Philabundance Community Kitchen: a free, life-changing workforce development program run by Philabundance.

At a time when so many are stretched thin and families are moving into the holiday season facing food insecurity, collaborations like these can provide an unexpected value—a chance to revitalize local communities, to nourish families, and show how comfort can take many different forms.

Learn more about this unexpected partnership here.

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How often should you shower? Doctors weigh in and rock some people's worlds.

Once a day is not ideal.

Photo by Karolina Grabowska/Pexels

Doctors say a lot of us are showering more than we need to.

A few times in recent years, celebrities and social media influencers alike have made waves by sharing that they don't make their kids bathe every day. For some parents, that was totally par for the course, but for others, letting a child go more than a day without bathing was seen as a travesty.

Doctors have made it clear that kids don't need to bathe daily, with some going so far as to recommend against it when they are young to protect kids' delicate skin. But what about grownups? Most of us don't take baths regularly as adults, but what's the ideal frequency for showering?

According to a YouGov poll of over 5,700 Americans, just over half of respondents said they shower daily and 11% said they shower twice or more per day. That means two out of three of us are showering at least once a day.

woman, showering, shower, daily shower, bathe A woman in a shower cap.Canva Photos

But according to doctors and dermatologists, that's probably overkill for most people. Unless you're doing heavy labor, exercising vigorously, working outdoors or around toxins or otherwise getting excessively dirty or sweaty, a few showers per week is enough for healthy hygiene.

In fact, Robert H. Shmerling, MD of Harvard Health says too frequent showering could actually have some negative effects on your health.

"Normal, healthy skin maintains a layer of oil and a balance of 'good' bacteria and other microorganisms," Dr. Shmerling writes. "Washing and scrubbing removes these, especially if the water is hot." He shares that removing that protective layer can make our skin dry, irritated or itchy, which can lead to damage that allows allergens and bacteria to cross the skin barrier. Additionally, our immune systems require exposure to microorganisms, dirt, and other environmental stimuli in order to create "immune memory," and if we wash them away too frequently, we might be inhibiting the effectiveness of our immune system.

dirt, immune system, environment, kids, baths, dirt don't hurt A healthy coat of dirt.Giphy

Dermatologists who spoke to Vogue had similar advice about shower frequency. Board-certified dermatologist Deanne Robinson, MD, FAAD told the magazine that you can skip showering for the day if you haven't engaged in rigorous activity. Mamina Turegano, a triple board-certified dermatologist, internist and dermatopathologist. agreed. "I think that showering three to four times a week is plenty for most people,” she said.

Of course, everyone is different and what is good for one person's skin isn't good for another's. Showering frequency and health also depend on what kinds of products you're using, what temperature of water you're using, and how long your shower is. There's a big difference between a quick pits-and-privates rinse-off and a long, hot everything shower.

While scorching yourself and steaming up the bathroom may feel luxurious and relaxing, especially if you've got sore muscles, dermatologists say it's not good for your skin. Hot showers are especially problematic for people with skin issues like eczema.

"Any skin condition characterized by a defective skin barrier can be worsened by a hot shower," board-certified New York City dermatologist Shari Marchbein told Allure. "[It] strips the skin of sebum, the healthy fats and oils necessary for skin health, and dehydrates the skin."

shower, shower temperature, hot shower, lukewarm shower, showering Maybe cool it on the hot showers. Canva Photos.

In fact most dermatologists recommend keeping showers lukewarm. That sounds like torture, frankly, but who's going to argue with the experts?

A lot of people, actually. Modern humans are pretty particular about our shower preferences, and judging from the comments on cleanliness discussions, some folks are dead set on the idea that a daily shower is simply not negotiable. Even with the experts weighing in with their knowledge and science, a lot of people will continue to do what they do, advice be damned.

But at least the folks who've been judged harshly by the daily shower police have some official backup. As long as you're showering every couple of days, you're golden. As it turns out, there really is such a thing as being too clean.

This article originally appeared last year. It has been updated.

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Feeling burnt out? Doctors are prescribing trips to Sweden

Get ready for the best "sick days" you'll ever have.

Visit Sweden
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It’s no secret that modern life is stressful. Burnout is an epidemic. The World Health Organization boldly stated its dedicated efforts to help people improve their health and well-being through nature.

And thanks to a new initiative, Sweden is stepping up to offer a new holistic remedy: a physician-prescribed visit to Sweden, aka “The Swedish Prescription”.

“We have made great strides in making nature/social/culture prescription a more integral part of public health in the United States– but there is still so much more to be done,” said Dr. Stacy Stryer, Associate Medical Director for Park RxAmerica.“I welcome Sweden’s initiative and hope it will help break down institutional and organizational barriers, ultimately benefiting all patients.”

Patients can escape to Sweden’s pristine environment for true respite. Backed by scientific data and research from Yvonne Forsell, Senior Professor at Karolinska Institutet, healthcare professionals can prescribe Sweden as a destination where patients engage in non-medical treatments and outdoor activities to ease their ailments and offer a fresh reset.

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Restore body and mind with the Swedish ritual of alternating ice baths and saunas. Swim, hike or forage through silent forests, lakes, parks and nature reserves – or simply sit in the stillness. Witness the Northern Lights dancing across winter skies, or soak up the calm of the summer midnight sun. In Stockholm, Europe’s clean-air capital, take a deep breath and feel the difference.

Or skip the great outdoors and spend time embracing Sweden’s unique cultural practices. “Our cozy fika tradition [Sweden’s daily pause for coffee and conversation], our “lagom”-balanced lifestyle [the idea of “not too much, not too little”] and our easily accessible nature are a soothing balm for body and mind,” says Susanne Andersson, CEO at Visit Sweden.

Sit back in front of a masterpiece in one of Sweden’s many art museums, or head out to a live music event after browsing concert options on Swedish-founded Spotify. You might catch chart-topping hits from producer Max Martin or discover the country’s thriving metal scene. Call it an early – or late – night, and enjoy restorative sleep in Sweden’s cool night air.

Sweden is the therapeutic destination your health has been craving. Learn more about “The Swedish Prescription” and its benefits for your mental and physical health here.

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Animals & Wildlife

A fun personality test determines 'how you love' based on your animal archetype

Are you a lion, a beaver, an otter, or a golden retriever?

Phtoo Credit: https://www.canva.com/photos

An otter, a lion, a golden retriever, a beaver

In the never-ending quest to understand ourselves better, or at least have just one more distraction from whatever it is we should be doing, here comes the animal personality test. And the craziest part is (at least for me), it's kind of accurate.

The truth is, these days anyone can create their own personality tests. (And they do… and I've taken them.) Which Sex and the City character are you? Who is your inner Marvel superhero? What color is your heart? (Carrie, Ant Man, and black respectively.)

But this particular animal archetype quiz, in actuality, is a model developed in the late 90s by Gary Smalley, an author with a psychology background and a PhD in counseling. Co-created by author John Trent, the two wrote a book called The Two Sides of Love: The Secret to Valuing Differences. The idea is to strike a balance between the tender, "soft" side of love and the "hard," more direct side. After taking the quiz provided in the book (and now online), one can find out if their temperament is the lion, the beaver, the otter, or the golden retriever.

Even though it was written as a love-based tool, this personality test is often mentioned in the corporate world as a way to find out how people relate in the workforce. Jasper Rose, a financial recruiting agency, shared the quiz on their website, but notes, "This model should be taken with a pinch of salt. These animal categories describe the natural leaning of your temperament. In other words, they aren’t entirely fixed, as personalities are flexible and change over time, and people are complex." (So something an otter would say.)

Without further ado, the personality test can be taken (among many places) through this Michigan State University worksheet here:

personality test, lion, beaver, otter, golden retriever Gary Smalley and John Trent's personality testPhoto Credit: Michigan State University

As with most personality tests, these questions can be tricky, as many times more than one answer will apply. For example, one question asks that you rank what best describes you from the following: "likes authority, enthusiastic, sensitive feelings, likes instructions." Another: "Takes charge, takes risks, loyal, accurate." It's possible to relate to all four statements equally, making this a flawed test.

But if you're in it for a lighthearted look at something that may vaguely describe you, here's a breakdown of the results:

THE LION

lion, personality, fierce, strong, animal A lion roams. Giphy GIF by Savage Kingdom, Nat Geo

These, according to the test, are the natural-born leaders. They are confident, take-charge, strong, and independent. From the Jasper Rose website:

"Strengths: visionary, persistent, practical, productive, initiates change and projects, communicates directly, enjoys being challenged, strong-willed, independent, decisive, leader.

Weaknesses: Insensitive/cold, sarcastic, self-sufficient, impatient, stubborn, overlooks risks, controlling at times, can be too direct."

An educational worksheet on the Community Engaged Learning website (Michigan State University) adds that lions, "are great at initiating communication, but not great at listening." They add their natural desires are "freedom, authority, variety, difficult assignments, opportunity for advancement."

THE OTTER

otter, personality, silly, cute, animal An otter is surprised. Giphy GIF by Nashville Tour Stop

These are our happy social types. "They are often energetic and enthusiastic, with a tendency to be playful and enjoy humor. Otters are generally creative and enjoy trying new things but may struggle with follow-through. They value relationships and are often empathetic and compassionate towards others."

"Strengths: Outgoing, optimistic, personable, communicator, dreamer, responsive, warm, friendly, talkative, enthusiastic, compassionate.

Weaknesses: Undisciplined, unproductive, exaggerative, egocentric, unstable, struggle with follow-through, impulsive, needs social approval, easily offended."

The Center for Relationship Education adds, "Otters find it easy to be soft on people. It is also easy for them to be soft on problems. Otters need to learn to say ‘No’ and provide the hard-side balance of healthy boundary setting."

THE BEAVER

beaver, animal, personality type, snacks, cute Beaver enjoying a snack. Giphy GIF by San Diego Zoo Wildlife Alliance

These are our go-tos for decisive, detail-oriented people who actually enjoy structure and routine. "Beavers tend to be cautious and risk-averse, preferring to follow established procedures rather than taking chances. They are also known for their analytical skills and ability to organize complex information. However, they may struggle with flexibility and creativity, and may sometimes be perceived as overly critical."

"Strengths: Analytical, thorough, decision-maker, deliberate, self-disciplined, industrious, organized, aesthetic, sacrificing.

Weaknesses: Moody, self-centered, touchy, negative, unsociable, critical, revengeful."

The educational handout adds that in terms of relationships, "Beavers are good listeners, communicate details, and are usually diplomatic."

THE GOLDEN RETRIEVER

dog, golden retriever, personality quiz, loyalty Golden Retriever adorably looks up. Giphy GIF by WoofWaggers

These are our loyal, dependable friends/lovers. "They also tend to avoid conflict and prioritize maintaining harmony in their relationships. However, they may struggle with making decisions and taking action, and may sometimes come across as passive or indifferent."

"Strengths: Calm, supportive, agreeable, easy-going, loyal, dependable, quiet, objective, diplomatic, humorous, values relationships, stable and consistent.

Weaknesses: Selfish, stingy, indirect with others, resists change, procrastinator, unmotivated, lacks initiative, indecisive, fearful, worrier, can be co-dependent."

The Center for Relationship Education notes, "Goldens’ strong tendency toward the soft-side of love can lead to issues of co-dependence and enabling. Goldens need to learn to balance their natural soft-side with some hard-side qualities."

As with most quizzes like these, most of us are a combination of traits not easily put into labeled boxes. If nothing else, it's a creative way to get people thinking about how they interact with one another in a variety of situations. (Which is totally something a golden retriever like me would say.)

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Mom's attempt to plan a Disney trip explains why it's harder to parent now than in the 90s

The amount of planning involved is absolutely mind-boggling.

via Canva/Photos and Tuxyso/Wikimedia Commons

Disney trips have a lot of parents frustrated, and it shows why parents are so burnt out.

We might be prone to overdoing it on the nostalgia sometimes, but it's often for good reason. "The good old days" may be a tired cliche, but that doesn't mean the phrase doesn't hold a kernel of truth. Some things really used to be better. Different isn't always just different, and it's definitely not always better. Sometimes different is objectively worse!

Take a "simple" theme park vacation with your family and kids, for example. In the 1990s, you could go to Disneyland or The Magic Kingdom relatively on a whim, show up at the park, wait in line to get a ticket, grab a map, walk in, and have a good time. However, these days, things are a lot more complicated. In 2025, the price of the park changes with demand, and you have to make reservations for the day you hope to visit. Want to eat dinner at a sit-down restaurant? Better reserve your table a few days (or even weeks) ahead of time. Want to get on the newest ride? Better hop in the virtual queue when the park opens at 9 am, and that's assuming you remembered to book and pay for enough Lightning Lane passes.


disney, disney world, disneyland, theme park, family vacation, parenting, parents, moms, dads, working parents, millennial parents This image strikes fear into the hearts of many parents. Photo by Kitera Dent on Unsplash

Further, the entire time you’re at the park, you’re staring at your phone, following instructions on where to go based on the app. And there aren’t any days when the park isn’t crowded—it’s always crowded. It’s a wonder people have any fun at the park when things are so complicated and expensive. Planning the trip is a months-long equivalent of a part-time job for many parents, and being in the parks is a grueling rat-race. Fun, yes, but absolutely exhausting!

Why is it so hard to be a parent in 2025?

Sarah Biggers-Stewart, founder of CLOVE + HALLOW, a clean cosmetics line, believes the stress of going to Disney mirrors what everything is like for parents in 2025. “The hardest thing about parenting in 2025 is that the parenting part isn't really that hard. It's everything else,” she said in a post with over 70,000 views. “The amount of participation and engagement expected of parents in literally everything related to raising kids is insane.”

Warning: Strong language.

@thebiggersthebetter

Like the parenting is ofc hard but it’s literally everything else that sucks 😂 #parenthood #momlife #raisinglittles #realtalk #girltalk #motherhood #disneyworld #parentlife

“And nothing perfectly illustrates this better than this Disney trip we're going on next week and the multi-month booking process I've had to go through in order to make sure that we can have a normal Disney trip. Sixty days ago, I had to pre-book at six am, restaurants, activities,” she continued.

Indeed, many Disney experiences open for booking at odd hours long before the actual dates of your trip, like first thing in the morning or even at midnight months beforehand. If it seems crazy to you that you'd have to wake up in the middle of the night to book a meeting with your kid's favorite cartoon princess or risk disappointing them when all the spots are booked up, you're not the only one.

Biggers-Stewart adds that it makes her mad because "it doesn't have to be this way.”

Why are children's sports so intense these days?

Biggers-Stewart says the same thing is happening in children’s sports. “We're treating these seven-year-olds like they're all gonna go pro. They can't even go with their families for a week vacation during the summer break because if they miss a week, they're like shunned and benched,” she told her 602,000 followers. "The seven-year-olds are talking about their protein intake, and the parents are being lectured by the coaches about their protein intake. These kids are seven.”

disney, disney world, disneyland, theme park, family vacation, parenting, parents, moms, dads, working parents, millennial parents Youth sports are supposed to be fun, but they've gotten way too intense. Photo by Kenny Eliason on Unsplash

And it goes beyond sports! Want to take your kids to a free storytime at the library? Better hope you remembered to reserve a spot three months ago. And speaking of which, better remember to block your work calendar for the parties your child's daycare throws every week in the middle of the day, which parents are "strongly encouraged" to attend. If your kids are old enough to walk and bike around themselves, well, you'd better be sure you accompany them every step of the way or you might get arrested — seriously.

Many moms in the comments could totally relate to Biggers-Stewart’s frustration.

"The 1st time we did Disney, I did nothing, and it was a nightmare. The 2nd time, I had spreadsheets & binder & it was F-ing magical for my family and satisfied me like I had planned a corporate summit," Booishlady wrote. "I was SWEATING BULLETS trying to get my kid into various summer camps the moment registration opened in JANUARY. And you're right, even basic activities have to be planned and purchased way in advance."

Anastasia agreed, writing "Having to meticulously plan summer camps in January or else there’s no childcare options available."

Another user wrote, "I saw something that said working moms now spend more time with their kids than SAHMs in the 70s." Unbelievably, this is true, despite the nearly impossible math.

"We decided early on that we weren’t going to overbook our kids with a bunch of extracurriculars. We prioritize family time, which is great, and yet I still feel so much external pressure to do more," Katie wrote.

disney, disney world, disneyland, theme park, family vacation, parenting, parents, moms, dads, working parents, millennial parents There's a reason all parents feel like this in 2025. Giphy

At the conclusion of her video, Biggers-Stewart boiled the problem down to what parenting is like in 2025: Intense. “Everything is the most intense version that requires the most effort and participation,” she said. “That is why parents in 2025 are burnt the f**k out.”

This article originally appeared in March. It has been updated.


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Man uses the shoe aisle to perfectly explain why middle-class Americans are hurting

The "garbage shoes" helped him demonstrate his point brilliantly.

Photo credit: Canva

Remember things being built to last?

Unfortunately, most Americans are well aware of shrinkflation, where food companies reduce the sizes of their products while the price remains the same at the grocery store. You see this in fast food restaurants when you pick up a burger and feel like your hand has grown a few inches, and at the supermarket when you buy a box of cookies, it weighs less than it did a few weeks ago. Companies use this strategy when they think you’ll be less likely to notice a dip in quantity than a hike in the price.

We see something similar in the world of retail, particularly fast fashion. Fast fashion offers cheaper garments made from low-quality materials that last about as long as the trend does, so people can throw them away and buy the next hot thing. This can be a real problem because fast fashion harms the environment and leads to exploitative labor practices. And the tough part is—even for the most conscious of consumer, it's hard to escape from.

Here's a prime example of what this looks like in the real world. A few months ago, a TikTokker named Tom (@SideMoneyTom), popular for making videos about consumer products, went viral for a video where he called out shoe manufacturers for dropping their quality while keeping prices high. “So many of you guys want to shoot the messenger, but look, it's not my fault shoes are made out of Styrofoam and oil now,” Tom says in a TikTok with over 528,000 views. “It's literally every shoe you look at now. It's not even just the cheap ones. I can find hundred dollar plus pairs of shoes all day long with glue squeezing out of their Styrofoam cracks.”

@sidemoneytom

Replying to @Oscar Magaña shoes are done #fyp #shoes #foryou

Tom notes that recently, shoes have been made with foam soles instead of rubber. Both have pros and cons. Foam is a little more comfortable, but rubber lasts a lot longer. Rubber shoes keep shape and support over time and are much more durable. Conversely, foam shoes compress over time, losing their support and comfort. When companies sell cheaper shoes that wear out more quickly, they make much more money because you must keep replacing them.

In the video, Tom adds that many companies that used to have shoes made with rubber heels, such as Carhartt and Timberland, have switched to foam. This is an interesting choice for brands that pride themselves on selling durable products.

Cora Harrington, a writer and lingerie expert, says that companies aren't entirely to blame. Americans don’t want to pay higher prices. “People don’t exactly want to pay more for all that stuff,” Harrington told Vox. "So what has to happen if everything is more expensive and the customers still want to pay the same price, something has to be cut and that’s often going to be the quality of the garment.”

“There is an entire generation of consumers at this point that doesn’t actually know what high-quality clothing feels like and looks like,” Harrington continues. “It gets easier, I think, for consumers to just not know any better.”

@sidemoneytom

Replying to @donkles #shoes #fyp #sketchers #nike

Many commenters have noticed the decline in shoe quality and praised Tom for pointing it out. "I am so happy I’m not the only one who is baffled by shoes being made of styrofoam and then being upcharged for them," one commenter wrote. "When shoes started being named some version of 'Air Light Cloud float,' my thought was it was because they went from quality rubber to cheap foam and less materials,” another commenter added.

Tom believes the decline in shoe quality is an example of a more significant trend affecting American consumers' products: quality is decreasing while prices remain the same. “The quality of everything is going to hell, and the prices are going up," Tom concludes his video. "The problem is, so many of us have just become used to it that we keep buying it, and we basically allow them to dumb down the quality of everything. Everything in our lives. These shoes are just the tip of the iceberg. Start thinking about it in your life. What are you gonna allow to be garbage quality?"

This article originally appeared in March. It has been updated.

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