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11 facts about women-run businesses that prove the future really is female.

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The New York Times made headlines a few years ago with a shocking statistic: Among CEOs of big U.S. companies, there were more men named John than there were women ... period.

In 2017, female executives are still rare — too rare. Though we like to think we've come a long way since "Mad Men"-era sexism in the workplace, studies like these remind us that in many ways, the glass ceiling is still firmly in place for female business owners and executives. And it's not just the Fortune 500 that has an equality problem; companies of every size still suffer a serious lack of female leadership. Among corporations and small businesses alike, women make up just a small percentage of executives and owners. But increasingly, women who've experienced professional roadblocks in the corporate world are leaving to do things their way, by starting businesses of their own.

Danielle Vogel is one woman who’s helping to break the glass ceiling of small business.

She knows just how many obstacles women encounter in businesses of every size because she's encountered them all herself. Vogel left behind a 10-year career on Capitol Hill and put everything she had into her entrepreneurial pursuits — and it paid off. Today she's the sole owner of Glen's Garden Market, a locally-sourced independent grocery store.


We headed down to the market to talk to her firsthand about life as a female entrepreneur:

Even after achieving success, Vogel still encounters people who can't comprehend that she's the full-time CEO of an independent grocery store that employs 95 people.

Why? "Because it's an extremely atypical thing for a woman to do," she says.

The good news is that women like Vogel are helping pave the way for many more women to own and run businesses. Here are 11 encouraging signs that the future — of business, anyway — really is female.

1. Business isn't a boys' club anymore — and young female entrepreneurs are succeeding because of it.

One reason men have historically had more small-business success is that they could tap into an existing network of other male entrepreneurs. Thankfully, the balance is beginning to shift: There are now more than 9.9 million firms in the United States owned by women.

Photo via iStock.

2. Today's female entrepreneurs have access to a growing population of mentors.

When it comes to mentoring women, men may exhibit "Reluctant Male Syndrome" — an amalgam of implicit biases that prevent them from forming professional relationships with the opposite sex. Now that we're seeing an increase in female leadership, we're also seeing an increase in young women who benefit from it.

Vogel is already contributing to the effort. “We’ve launched 65 local food businesses,” she says in the video. “35 are owned by women.”

3. Women-owned businesses are growing five times faster than the national average.

According to Womenable’s 2016 “State of Women-Owned Businesses in the U.S.” report, the number of women-owned firms has increased by 45% since 2007, while the overall national increase remained at just 9%.

4. And, internationally, women make up approximately one-third of all entrepreneurs worldwide.

Photo via iStock.

5. African-American women have become the fastest-growing group of entrepreneurs in the United States.

Their numbers grew 322% between 1997 and 2015. #BlackGirlMagic pulls a serious profit!

6. An estimated 340,000 jobs were created by businesses owned by women between 2007 and 2015.

During that same time period, the number of jobs at companies not owned by women actually shrank.

7. Nearly 7.9 million people are employed by U.S. businesses that are owned by women.

Just one of many benefits that we all enjoy when more women are given the space to succeed in business.

8. Women entrepreneurs in the U.S. rank their own happiness at nearly three times that of women who are not entrepreneurs or business owners.

Any path a woman chooses can be rewarding — be it family life, a traditional career, or something else altogether. But with business ownership looking increasingly appealing, we can expect that more women will choose an entrepreneurial path.

via iStock.

9. In 2015, 18% of all startups had at least one female founder.

That's an astronomical number compared to the Fortune 500, where only 4% of CEOs are women.

10. Women are better at writing crowdsourcing campaigns — and they raise more money because of it.

In traditional face-to-face fundraising scenarios, women have a much more difficult time getting investors than men do — and that's been a major obstacle to entrepreneurship for women. The arrival of platforms like Kickstarter and Indiegogo has cleared the way for some businesses that otherwise might not have gotten off the ground.

11. Women start companies with an average of 50% less capital than men do. So some cities and states are sponsoring resources to provide women with more access to investment capital.

Nashville, Chattanooga, and Memphis, Tennessee, appear at the top of WalletHub's list of friendliest cities for female entrepreneurs, thanks in part to the large number of resources they make available to them. But they're not alone — lots of cities in the U.S. offer entrepreneurship grants and programs for women, and some even have dedicated business centers for women to work and network.

via iStock.

All around the world, more and more smart businesspeople are investing in female entrepreneurs.

There are now grants, programs, and accelerators dedicated to helping women access resources that historically were only available to men.

Many of those programs are supported by female CEOs, like Vogel, who feel strongly that it's important to help other women reach the success that they've had themselves. And that's great news for everyone else: With all of the jobs, revenue, and innovation that women bring to the corporate sphere, everyone benefits from a world with more women at the helm.

boomer, boomers, boomer clutter, clutter, hoarding, too much stuff

A Baby Boomer stands in his cluttered garage.

Millennials with Baby Boomer parents have not been shy about airing their complaints about the older generation. Millennials have previously noted that their parents tend to hoard food—and now they're are airing their grievances about Boomer "stuff avalanche."

On Reddit, Millennials discussed their frustrations about their Boomer parents and the insane amount of junk they have in their homes that (allegedly) will one day be passed down to them to deal with. Many Millennials shared that it is a source of contention for them, and that they wish their parents would just throw things out.


"3 car garage...cannot fit a single car in there," one commented. And another stated, "I am very concerned with the amount of junk my parents are holding onto."

- YouTube www.youtube.com

A fellow peeved Millennial added, "The worst part is that our parents think this is all worth lots and lots of money. Don’t worry kids, these three sets of china I’m saving for you will be worth millions!"

Another had laid down the law: "My mom kept joking about all the 'stuff' being my inheritance. After a few times I was tired of it, I looked her dead in the face and said in the most monotone I could get. 'I will get the biggest dumpster I can, and it will all go in the trash.' She stopped making that joke, and my parents have been slowly throwing out their junk ever since."

clutter, baby boomer stuff avalance, stuff, too much stuff, decluttering A Baby Boomer garage filled with stuff.Photo credit: Canva

Why Boomers struggle to throw things away

"The Boomer generation grew up in the post-war era shaped by rationing and economic rebuilding," Daniel Glazer, clinical psychologist and co-founder of US Therapy Rooms, tells Upworthy.

He adds that the Boomer inability to let stuff go is often criticized, but when you look at the psychology of their attachment to objects, their behavior makes much more sense.

"Not so long ago, saving things was an adaptive habit. 'That might come in handy' was a common refrain in households in which replacing something was not so easy, or affordable," says Glazer. "There is also an element of emotional security that comes from the things that have surrounded us through decades of life events, or even across a lifetime."

And for many Boomers, getting rid of stuff can signify an even bigger mental battle.

"As people age, there can also be an increased awareness of mortality," says Esin Pinarli, founder and holistic psychotherapist at Eternal Wellness Counseling. "Letting go of objects can feel symbolic, almost like letting go of chapters of their life. If no one is asking about those chapters anymore, those objects become the tangible proof that those experiences mattered. So it’s not stubbornness. It’s often about attachment, meaning-making, and a fear of losing relevance or erasing parts of their story."

How to help Boomers declutter

- YouTube www.youtube.com

Starting the conversation with Boomer parents in an empathetic and understanding way may help the process go more smoothly and deepen the relationship between them and their children. Here are a few examples of conversation starters Millennials can use when talking to their Boomer parents about decluttering:

Conversation Starter #1: "I know these things mean something to you. I’d love to hear the story behind a few of them."

"This shifts the focus from getting rid of objects to honoring the meaning behind them," says Pinarli. "When a parent feels seen and understood, they’re often more open to eventually letting go. It validates that the attachment is about memory and identity, not just stuff."

Conversation Starter #2: "What would feel good for you to keep, and what feels like it’s just taking up space now?"

"This gives them agency," Pinarli explains. "Instead of telling them what to throw away, it invites them to reflect on what still feels meaningful versus what might no longer serve them. That sense of control reduces defensiveness."

Conversation Starter #3: "Would it help to go through this together so we can make sure the important things are preserved?"

"This frames decluttering as a collaborative and supportive process, not a demand," Pinarli shares. "It reassures them that their memories and legacy won’t be dismissed or erased, which can lower the emotional intensity around letting go."

costco, costco cake, costco cakes, costco cake order, costco custom cake app
Canva/Wikimedia

Costco announces new app for custom cake orders.

Loyal Costco fans are lauding their favorite big-box store for a long-awaited change to its custom cake ordering system. In a company memo, Costco announced that it will be launching an app for customers to order customized cakes at the touch of their fingers without having to enter a Costco store.

"We've got ordering cakes and deli trays online coming," said Costco CEO Ron Vachris. "Many of the things that we've heard from our members that could be a little bit clunky are now moving to a digital state, and we're seeing great adoption right out of the chute."


It's a massive change from the previous custom cake process. Costco lovers have long complained about the old-school ordering system that required customers to physically go to the store's bakery, where they would fill out a slip of paper with their order requests and simply drop it in the order box.

@eatsbyrachel

Anyone else feel like the @Costco Wholesale custom cake ordering system is a bit antiquated? 🤔 Regardless, their analog process somehow always works 💯 #costco #costcobakery #cake #customcake #costcodoesitagain #costcocake #costcofinds #costcodeals #costcofind #costcofinds #eatsbyrachel

Costco's "1800s" custom cake ordering

Back in 2023, writer Lucy Huber humorously poked fun at Costco's seemingly outdated custom cake ordering system that resonated with fellow Costco shoppers. And her words went viral:

"Ordered a cake from Costco and their system is from the 1800s, you write what you want on a piece of paper & put it in a box then nobody follows up and you just show up and hope they made it? I tried to call to confirm & they were like 'if you put it in the box, it will be there'," she wrote.



It was a system that also caused Costco members on Reddit a lot of anxiety.

"We did our wedding cakes from Costco, talk about a nerve-racking experience hoping everything worked out," one wrote.

Another shared, "Drop a paper in a hole and cross your fingers 🤣🤣."

Costco customers have mixed feelings

Many Costco customers and Redditors expressed their positive reactions to the updated ordering system news:

"As someone who lives 1.5 hours away from three different Costcos I LOVE this. I'm rarely in the market for a custom cake, but when I am I'm not driving an hour and a half to fill out the request form in store."

"This is GREAT! But will I also be able to order chocolate cake with white icing and vice-versa? Because currently I can’t do that at my Costco."

"While the box system worked, it was archaic. With anything, the new system will take time to implement."

"Jumping from the 19th century to the 21st century. Bravo Costco!"

Others weren't as happy:

"Kind of sad in a way. There are not too many interactions like this in the digital age."

"But the Paper & Pencil worked."

"Coming in 2027: I didn't get my cake at Costco because Amazon-East-1 is down :(."

"I have ordered many cakes with this low tech. Never an issue."

Costco bakery workers react

Workers in Costco bakeries also chimed in, many with negative opinions:

"As someone who works in the bakery this is going to be a disaster. Half the people don’t even know the name on the order or what the cake says when they come to pick up. Like 2 times a week we get someone trying to pick up at the wrong Costco."

"As a bakery employee, this is going to be a nightmare. The whole point of keeping the order form in warehouse only was to not overwhelm our staff AND (this one being the real reason I was given), is it makes people come in and 'grab a few items while their there, and then again when they come pick up the cake.' I am not looking forward to this. People are going to order at the wrong Costco, not do it right and then get mad at us. I'm terrified of this change 🫣."

"As someone who has worked in the bakery at Costco, the prevailing thought has been 'the system we have works fairly well, so they’re probably not gonna change it.' It’s the same reason that the major sales department still uses paper slips for computers. Well, except for the apple tables. Those have a little iPad kiosk that will print out your slip for you, but literally none of the members ever use it and instead ask us to do it for them."

Popular

People share the '10 second decisions' that meaningfully improved their lives forever

Proof that our fate is made up of a series of tiny choices.

reddit, ask reddit, decisions, decision making, gut instinct, intuition
Image via Canva

A woman at a fork in the road.

The average adult makes upwards of 35,000 decisions a day. These can include the bigger, more existential questions that require reflection to weigh the pros and cons. But the vast majority of decisions seem insignificant: What will I wear today? Order takeout or make food at home? Podcast or playlist? Still, these fleeting impulse choices can play just as big a role in our lives as the more thought-out ones.

Prime examples of this were recently made on Reddit, when people were asked to share a "decision you made in under 10 seconds that changed your life forever." These seemingly insignificant choices changed fates in profound ways.


“Decided to go to Subway instead of Dairy Queen. They were across the street from each other and I was passing through town during lunchtime. Ended up hitting it off with the woman making my sandwich. Next week is our 11 year anniversary.”

“My best friend said she wanted to move 2000+ miles across the country back to her home state and asked me if I wanted to come. I didn’t think, said ‘Yup, I’ll go.” We moved, less than a year afterwards I met my now wife. Couldn’t be happier.”

“Said yes to adopting a stray dog that followed me home. 10-second 'sure why not' moment—now he's my best buddy for 8 years.”


reddit, ask reddit, decisions, decision making, gut instinct, intuitionA van travels down the road. Photo credit: Canva


Others were able to uncover new passions they never imagined.

“I flipped a coin to decide if I was going to quit my job. Heads. I quit. A friend saw my lights on that night and stopped by to see what I was doing. I told him what happened, and he told me it was great timing. They let someone go at his job that day. He set me up with an interview for the next day, and I was hired. There were only three people who worked there. I eventually became the plant manager and have been working in management ever since!”

“Saw a random advert advertising scuba diving certification. I signed up thinking ‘why not?’ I’m now an aspiring diving instructor!”

“Early 20s and my sister asked me to drive her to the music shop to buy a guitar. I point one out and say ‘that black and gold one is gorgeous. Get that one.’ She tries it out and says ‘ehhh, I dunno if I really feel this one.’ I tell her that if she doesn't buy it, I will, and she says ‘you don't even play guitar! What are you gonna do with it?’ Walked out of the store with it on a complete whim, spent 3 months learning before I started doing open mics, making friends at the music shop, joining a band, and having the time of my life throughout my 20s.”

reddit, ask reddit, decisions, decision making, gut instinct, intuitionA person plays the guitar. Photo credit: Canva
For some, a 10-second decision ended up with an unexpected windfall.

“Decided not to get into an elevator with my ex and her new boyfriend, so I took the stairs instead. On the third flight, I found a discarded scratch-off ticket that ended up being worth $50,000. It’s the only time in my life where being socially awkward actually paid off my mortgage.”

“A family in my marina announced that they are moving away the following week. They were going to turn their sailboat over to a broker to sell it for them. I mentioned that I was contemplating a larger boat with a smaller engine and would be interested in theirs. I asked what price would they consider? He said, $10k. I said, okay, and we shook on it. The boat was worth over $24k. I got a wheelbarrow from the marina corral and removed stuff from my smaller boat, walked it over to their dock, and loaded it onboard. That was ten years ago, and I still live on it six months out of the year. Sweet.”

Sometimes, these kinds of life-altering changes are simply fresh new outlooks on life.

“I was going through old text messages with my then girlfriend and realized I had become a very negative person. I decided right there to always look for the bright side of things. It takes some effort but that was 12 years ago and I'm much happier. It becomes second nature after a while.”

reddit, ask reddit, decisions, decision making, gut instinct, intuitionA man smiles. Photo credit: Canva
In many instances, a 10-second decision prevented tragedy for themselves or others.

“Most of these answers are super happy and mine really isn’t but fits the question. Mine would be double checking on my wife before bed. She suffers from PTSD, depression and anxiety and had just been ‘off’ all day. I checked with her a couple times and she said everything was alright each time. It might sound weird but she was too happy and calm but kind of sad at the same time. It just didn’t sit right with me. She said she was going to bed and we kissed and I asked again she chucked and said to stop worrying. She went upstairs and I waited a few seconds and went up to say I think something is wrong. I stopped her from committing suicide that night. Normally I would take her for her word but that decision was 12 years ago and we are having the best version of our lives because I listened to my gut and went and checked.”

“One night I drove home from working evening shift (like 2 miles) and when I glanced in the rear view I had chills when I saw the headlights behind me at a red light. I got to my house and was about to park but then heard a voice in my head tell me to keep driving, so I did… and they continued to follow me. Called my dad to stay on the phone as I drove to a police station. Car stopped following when a cop car pulled up behind us (coincidentally). Next morning read about an armed carjacking in the area about an hour later.”

“In middle school my best friend invited me to Knott's Berry Farm with another group of kids he was friends with…I got to my friend’s house after running some errands with my mom. There were 5 kids aged 14-15 there. I asked my friend how we were getting [to Knott's Berry] and he said he was driving his dad’s car (he was underage and had no license). I was nervous but I wanted to look cool so, I said ok. Right before we got into the car, I had the worst feeling come over me. In approximately 5 seconds, I felt a drop in my stomach to a bottomless pit, a hot flash followed by chills, and intense nausea. I literally left without making a sound, running to a nearby Starbucks and using a stranger's phone and asking my mother to pick me up. I felt so embarrassed. I knew I was going to get shit all month from my friend…A few hours later, they were on their way home on the freeway and lost control of the vehicle. All 5 died.”

reddit, ask reddit, decisions, decision making, gut instinct, intuitionA damaged vehicle sits on the side of a road. Photo credit: Canva
What about when you can't decide?

And yet, for some (make that many) of us, knowing that every decision is uniquely important can be a major source of anxiety, causing us to freeze via “analysis paralysis” and not choose at all—which, in itself, is a choice (they’re inescapable!). In fact, our brains tend to struggle more with less risky decisions.

Interestingly, experts seem to suggest combating this ambivalence with tools that force a quick deadline. You can either toss a coin or set a time limit, which would arguably incite one of these potentially life-changing 10-second decisions.

Life will inevitably call on us to make both long, thought-out decisions and to go with our gut. But hopefully, this reminds us that even our whims can lead to something truly pivotal without making us lose our minds.

mahjong, senior citizens, viral videos, funny videos, elderly

A woman named Debbie helps explain Mahjong-gate.

If you've ever watched seniors play Mahjong, you know they're not messing around. Some might find it complicated. A player's guide explains, "Mahjong is a 4-person game of skill and chance that originated in China." It involves numbered tiles, winds, dragons, flowers, and jokers. It's serious business that, while fun and an excellent way to stretch the mind, can lead to actual fights.

No fight has been more dramatic than what happened between Allison Novak (@allisonnovak) and her family. While visiting her parents in Florida (an escape from the cold Minnesota winter where they all usually reside), Novak, alongside her brother, sister, husband, and son, piled into the car en route to the airport. From there, we get the full rundown on "Mahjong-gate."



@alllisonnovak

My mom telling me about the mahjong drama at her retirement community. #mahjong #mahjongtable #drama #retirement #florida

According to Allison's mother, Cynthia, a woman named Barbara allegedly cheats at this game—and the other players aren't having it. She shared, "We're done with her. We're not playing with a cheater anymore."

Cynthia goes on to explain an "incident" regarding tapping tiles. "They tapped it. They put it down. And I said, 'Oh damn. I wanted that tile.' And Sharon goes, 'Just take it.' And Barbara said, 'No, I tapped it already.'"

From there, it takes a dramatic turn: "Last night, Barbara did some stuff that was outright…I mean really bad." She explains another tapping incident before explaining the etiquette of Mahjong: "So when you Mahjong, meaning you won, you have to show all your tiles to prove it. Kinda like bingo. But she takes her tiles and flips them over so no one really knows what she really had."

These videos have become a massive hit online. On TikTok alone, the first in the series was so popular it has nearly 5,000 comments.

"Barbara is mentioned thousands of times in the Mahjong Files," jokes one TikToker, a comment itself garnering over 7,000 likes.

"The secret lives of Mahjong Wives," another comments, putting a spin on the popular reality show The Secret Lives of Mormon Lives.

The Mahjong saga was so popular it has now become a series, with each video clip more exciting and dramatic than the last. (Novak has put menacing music underneath the dialogue, adding to the already terrifying tension.)

@alllisonnovak

The Real Housewives of Mahjong Mannor update!!! 🚨🚨🚨 #mahjong #mahjongtable #drama #retirement #florida

In Part Two of the series, Cynthia's friend Debbie (while chatting with their other friends Bud, Diane, and Ralph) says, "Oh, she looks like this innocent little lady. She goes to church. Like I told them, I don't go to Mahjong to see how well I can cheat. You want to play the game."

She complains that Barbara never bothers to change her game up, which the others find frustrating. From there, the conversation goes left, escalating into a possible murder accusation. (They're joking, of course, but you'll have to watch the video to see for yourself.)

Commenters from Instagram and Threads are also getting in on the fun by treating the saga like the soap opera/reality show it is. Many point out the pronunciation of Mahjong as "Mar-Jawn," which adds an extra element of delight.

"The Barbara Chronicles are giving me life," reads one of the comments. Another points out how quickly it all escalated, saying, "The jump from cheating to murdering your own husband…LOVE IT."

In Part Five, Allison summarizes the whole affair, which leads to Barbara’s banishment from the game. At one point, Barbara runs away, and they chase after her with a camera. We then see a black screen with a chyron reading, "As of this recording, Barbara has declined all interview requests. Sources close to Barbara declined to comment. Some questions remain unanswered."

On Threads, one person noted that not everything is always as it seems. "This is one of those documentaries where Barb walks in for her talking head interview in the last ten minutes and blows it all up."

@alllisonnovak

And that’s Mahjong 🀄️ #finalscene #barbaramahjong #mahjong #mahjongdrama #secretlives

Novak told Upworthy how it all began:

"My brother, sister, and I (and my husband and son) visit them every year. My mom and dad picked us up from the airport and immediately started telling me about the drama regarding Barbara. I couldn't help but laugh, and I was like, 'I need to record this!'"