You know how girls' clothing is often stereotyped? Well, so is boys'. These moms were tired of it.
"You know what? My son can like what he likes, gender norms be damned!"
You've probably seen some of the viral videos and photos about parents who are taking a stand and sending this message to the world.
Like the dad whose son asked for a Disney Little Mermaid doll and who enthusiastically exclaimed, "YEAH! That's how I feel. I let my boys choose their life," in answer to his own question, "Now how do you think a dad feels when his son wants to get THIS?"
Or the dad who made a children's custom kitchen out of an old piece of furniture for his son's 2nd birthday and shared it online ... only to be attacked by insecure angry trolls who told him he was going to turn his son gay. (Side note: What even?!)
That dad was having none of it, responding in part, "He always wants to watch us cook and likes being involved, so we thought this would be a good idea. Furthermore, if my kid wanted a barbie doll I would get it for him. If that is what he wants, then that is what he wants. It's his decision what he wants to play with. Not mine." (Can I get an amen?)
These dads aren't the only ones fed up with the way that ridiculous gender expectations are hurting boys. Parents everywhere are taking a stand.
Three women who own clothing companies for kids recently got together to fill a rather gaping hole in the clothing market.
Courtney Hartman of Free to Be Kids and Jessy & Jack, Jo Hadley of Handsome in Pink, and Martine Zoer of Quirkie Kids are moms and small business owners who were tired of the limitations on the boys' clothes you find in most stores. So they got together to promote clothing options that are pink and purple, show animals traditionally geared toward girls (think kittens and butterflies), and include words like "love" emblazoned on them.
And they're awesome.
Options like this:
And this:
Free To Be Kids. Photo credit: Liz Donovan Photography.
And this:
I spoke to the masterminds behind the clothing lines to find out what motivated them to tackle this project.
Hartman, Hadley, and Zoer aren't strangers to teaming up. They were among the nine women behind the #clotheswithoutlimits movement created to give girls more clothing options.
Now, the three are hoping to do the same for boys. At first, you might think that's unnecessary. I mean, girls often shop from the boys' section because there are more options.
But think about it: When boys show interest in things stereotypically considered "girly," they're often labeled as gay. That's ridiculous because clothes or, you know, an interest in kitchens doesn't determine a kid's orientation. (And do I even have to say it? OK, I'll say it: It doesn't matter if they're gay.)
Wouldn't it be great if boys weren't limited to stereotypically "boy" clothes?
Handsome in Pink. Photo credit: Jo Rainbow Photography.
"We think it's time … boys should also be able to like kittens and be proud to be kind and loving and they should also be able to like pink," Hartman told me. "They're just exploring being boys and all the things there are to like!"
Free To Be Kids. Photo credit: Liz Donovan Photography.
Zoer wants our generation of boys to like whatever they want to like — not what they're made to feel they should like. They can "love sports, love pink, love climbing trees…" she said. "Whatever it is that they love to do, it doesn't need to define them."
Jessy & Jack. Photo credit: Happy Genes Photography.
Sure, we've come some way in tackling gender norms, but we still have a long way to go. Hadley talked about a recent Lego magazine her son received.
"On the back cover of the magazine were the words 'Charge into Battle 2016'" she said. "And it's this image of all of these Lego figures covered in armor with aggressive faces... and they're fighting and there are big long swords and fire."
Meanwhile, she described an insert for the Lego Friends — the ones marketed toward girls:
"There are six sexualized girls with big eyes and short dresses. They all have their arms around each other, having their pictures taken. The comic inside is about a big slumber party they're going to have and it's all lovey dovey. They're not even talking about anything."
Her conclusion? "Our kids are are just so imbued in this extreme division of battle versus soft, sexualized friendships. They're both wrong," she said. "They're two extremes and things need to come more toward the center — more access to everything!"
Hadley's point is strong — and it carries over to clothing, too.
Free To Be Kids. Photo Credit: Monte Attard.
Why can't boys' clothes project kindness the way girls' do?
Hartman explained: "One of the things I enjoyed for my line is designing a shirt with the word 'love' on it. Love is on tons of girls' clothes, but not on boys'. How is love a girl thing?"
The message is that boys are aggressive. But why can't they be kind?
"There's an overarching message of aggression [with boys]. The words are always 'troublemaker' and 'eat my dust' — competitive — but they are not kind and not soft in any way. It's sad that we're expecting boys to have this hard facade."
Free to Be Kids. Photo credit: Kerra Vaughan.
Jessy & Jack. Photo credit: Ericka Lowe.
At the end of the day, these expectations harm kids — no matter what gender.
People have been pushing back against the expectations we have for girls for a while now, which is amazing and so important. We need to keep doing it because we're making progress. But it's a little more recent that folks have started to take a stand against silly expectations for our sons.
It's time we did, because our sons deserve to be who they are and like what they like. And those very same expectations are hurting our daughters, too.
"If you give kids free reign, they'll like what they like," Hartman said.
I couldn't agree more. Here's to letting our kids like what they like!




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It's a choice.
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All of this will be ours one day. Yay.
Elderly woman with white hair on phone, sharing a story about a dead person her child has never met.
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TV for waking. TV for sleep.
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Mom is totally humiliated after her kindergartner tells the teacher what she does for work
She was clearly mortified.
A mom is embarrassed by her child.
One of the great joys and stresses of parenting is that you never know what will come out of your child’s mouth. When you have young, inquisitive kids, they can say really inappropriate things to people without realizing they were being rude or possibly offensive. TikTok influencer Aurora McCausland (@auroramccausland), known for her DIY cleaning tips, recently told a funny story on the platform about how her son believes she makes a living. The problem was that she heard about it from her child's teacher.
Mom is embarrassed by her child
“The other day, I went and picked my five year old up from school and when I get to his classroom his teacher pulls me inside and says, ‘Hey, today he wanted to tell us about what Mommy does for work and said that Mommy makes videos in her bedroom but only when I'm [he’s] not at home,” McCausland recalled.
Given her body language while telling the story, McCausland was clearly mortified after hearing what her child said to his teacher. It makes it look like she may be posting videos to adult sites while her child is at school, which most people wouldn’t want their son’s teacher to know about.
The good news is that another teacher was there to clarify the young boy's comments by adding, “I think she makes TikTok videos.” The uncomfortable situation was a great invitation to chat with her son about what she does for a living. “So I have to have a conversation with my son about how he tells people what I do for work,” she finished her video.
The funny video went viral, earning over 1.7 million views on TikTok, and inspired many people to share the times when their children had funny ways of explaining their careers. The commenters were a great reminder to parents everywhere that if your child says something embarrassing, it's ok, just about everyone has been through it.
Moms share their most embarrassing moments
A lot of parents spoke up in the comments to show McCausland that she's not the only one to feel embarrassed in front of her child's teacher.
"My son told everyone that we were homeless (because we don’t own our home, we rent)," KBR wrote.
"I work in ortho.. my daughter told her teacher I steal people's knees bc she heard me talking to my husband about a knee replacement," Aingeal wrote.
"My son told a teacher we were living in our car over the summer. Camping. We went camping," Kera wrote.
"In kinder, my son thought Red Bull was alcohol and told his teacher I liked to have beer on the way to school," Ashley wrote.
My niece told her teacher her mom and dad work at the wh*re house. They work at the courthouse," Ellis wrote.
"My husband works as a table games dealer at a casino. Kindergartener, 'Daddy's a Dealer!' We now start every school year clearly stating he works at the casino," CMAC
"My son said we lived in a crack house…There’s a tiny chip in the wall from the doorknob," KNWerner wrote.
"My dad is a hospice chaplain and officiates a lot of funerals. My son and nephew were asked by their preschool teacher if their papa was retired or had a job. They told her his job was to kill people," Tiffyd wrote.
"My son said "my dad left me and I'm all alone" to a random person at the zoo. My husband was just at work," Shelby.
"I am now in my 70s. In my gradeschool, during the McCarthy era, I told my teacher my dad was a communist. He was an economist," Crackerbelly wrote.
"In Kindergarten, my daughter told her teacher that mommy drinks and drives all the time. Coffee. From Starbucks," Jessica wrote.
"Well I once told my kindergarden teacher a man climbs over our fence to visit my mom when her husband is not home... It was a handy man who came to fix gates when they were stuck," Annie wrote.
Ultimately, McCausland’s story is a fun reminder of how children see things through their own unique lens and, with total innocence, can say some of the funniest things. It’s also a great warning to parents everywhere: if you aren’t clear with your kids about what you do for a living, you may be setting yourself up for a very embarrassing misunderstanding. So, even if you think they know what you do ask them as see what they say, you could save yourself from a lot of embarrassment.
This article originally appeared last year and has been updated.