Tired of stereotypical girls' clothes, these women did something about it — then banded together.

You might remember this photo that went viral back in April:


Original photo by Jason Y. Evans, shared with permission in this Upworthy post.

It was being sold in New York University's campus bookstore. The boys' equivalent to the girls' "I hate my thighs" baby onesie was "I'm super." (I mean, really?! That's some pretty pointed messaging.) After the photo went viral, it was pulled from the shelves with an apology for the oversight.

Or maybe this one that went viral in 2013:



It was a T-shirt for girls that Children's Place was selling. There was no equivalent in the boys' section. After it was brought to the retailer's attention that it was pretty demeaning, they also pulled it from their store shelves. (Why it was printed in the first place remains a mystery.)

These are just a few incidents of extremely stereotypical girls' clothing. But it happens often enough, and a lot of girls' clothing is biased without being blatantly offensive.

Enter: a bunch of moms who were over it.

Done with it. They believe girls are — gasp — intelligent and capable and should be able to wear clothes that reflect their personalities without having to shop in the boys' section.

Even better, they want to give us clothing options to purchase for our girls that are done right, not just examples of what's gone wrong.

These moms have individually launched small businesses that create girls' clothing that allows girls to express who they are, whatever that may be.

And now, 10 of these small businesses have banded together to start a movement: #ClothesWithoutLimits.

"Over the past few years, multiple stories about kids clothing have gone viral," Rebecca Melsky, co-founder of Princess Awesome told me. "But they tend to focus on the negative. We wanted to let parents know there are more positive, more inclusive options out there for their children. We thought our voices would be louder together than they are alone."

Dress like a girl? Heck yeah!

"The awesome thing about working as a group is that it's shown all of us — and our customers — how many different ways there are to 'dress like a girl,'" Courtney Hartman, founder of Jessy & Jack and Free to Be Kids, shared with me.

The 10 companies that make up #ClothesWithoutILimits. Photo by #ClothesWithoutLimits, used with permission.

Through the campaign, these women are hoping to not only bring attention to the negative impact that clothing with stereotypical messaging can have on girls, but more importantly, to show the positive impact that positive clothing can have.

The messages sure run counter to the ones that many mainstream retailers have offered — and they're exactly what our girls need.

This T-shirt, for example, is a nice (and totally opposite) option for girls who aren't so keen on acting like they're only good at shopping, dancing, and music — but not math, as with the Children's Place shirt:

T-shirt by Free to Be Kids. Photo provided by #ClothesWithoutLimits, used with permission.

'Cause here's the thing: Messaging is important. And when our girls are indirectly being told from every angle, including their clothing, that they're incapable of certain things, it starts to wear on them.

Malorie Catchpole of buddingSTEM explains, "When girls don't see dinosaurs, space, and other science themes on their clothing, it tells them that things like science and engineering aren't for them."

Not sure messaging matters? Think again!

A study shared by the New York Times, for example, found that many elementary school teachers have unconscious biases about girls' math abilities as compared to boys' — and it affects how they interact with them:

"The researchers concluded that in math and science, the teachers overestimated the boys' abilities and underestimated the girls', and that this had long-term effects on students' attitudes toward the subjects."

This isn't to place blame on teachers — we all have biases we don't realize about a variety of things. Instead, it's to point out those biases and create change. Because the study also "highlights how powerful a little encouragement can be for children," as the NYT notes.

And that's why clothing matters, too — clothing that lets girls express their interest in robots or dinosaurs or other science subjects, like this one:

T-shirt by Jessy & Jack. Photo provided by #ClothesWithoutLimits, used with permission.

And this one:

T-shirt by Jill and Jack Kids. Photo provided by #ClothesWithoutLimits, used with permission.

Clothing that reminds girls they can be into anything they find interesting, like this:

T-shirt by Princess Free Zone. Photo provided by #ClothesWithoutLimits, used with permission.

Clothing that reminds girls they can actually be anything they want, like this:

T-shirt by Handsome in Pink. Photo provided by #ClothesWithoutLimits, used with permission.

And clothing that lets girls express many parts of themselves, like this atomic shells dress — because nobody said clothing that's empowering to girls can't also be in a style that's "traditionally" for girls:

Dress by Princess Awesome. Photo provided by #ClothesWithoutLimits, used with permission.

And there's another message here — one that's less apparent but equally important: the strength of women banding together to empower our girls.

Many of these businesses seem to be in competition with one another, selling empowering girls' clothing. But that didn't stop the women from these 10 companies from joining forces and using their voices, which are louder and stronger as a collective, to get the message out there that clothes for girls shouldn't have limits.

Photo provided by #ClothesWithoutLimits, used with permission.

"This is an amazing group of like-minded women who care deeply about breaking down the gender stereotypes in kids' clothing today," buddingSTEM Co-Founder Jennifer Muhm told me.

"This is an amazing group of like-minded women who care deeply about breaking down the gender stereotypes in kids' clothing today."

"We want all kids to be able to find clothes that fit who they are and what they like, but we're small businesses who can't possibly offer every single option on our own. ... There is definitely room for more than one option for girls who prefer blue, outer space, or dinosaurs. We just want parents to know those options exist, so they can find the one that's right for their child."

"We are ten brands, but behind those brands are more than ten women, and we are all strong leaders and really passionate about what we're doing," added Gina Dobson, founder of Sunrise Girl.

We have to be really mindful of making sure everyone's voice is heard and everyone is happy. The great thing is that our relationships with each other developed organically as we discovered each other's brands, and we have a lot of mutual respect."

"Working with a big group has its challenges but we know we are stronger as a group, and that working together we can have more of a positive impact."

"If one person or company isn't happy with something, or we can't easily arrive at consensus, we pause, get on a group phone call and talk it out until everyone is satisfied with the solution. Working with a big group has its challenges but we know we are stronger as a group, and that working together we can have more of a positive impact."

How's that for the kind of message we want our girls to receive? We're stronger together and we can work alongside one another and be successful. We're in this together.

That's a message, in addition to awesome clothing, that we can all get behind.

Pexels
True
Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

Even as millions of Americans celebrated the inauguration of President Joe Biden this week, the nation also mourned the fact that, for the first time in modern history, the United States did not have a peaceful transition of power.

With the violent attack on the U.S. Capitol on January 6, when pro-Trump insurrectionists attempted to stop the constitutional process of counting electoral votes and where terrorists threatened to kill lawmakers and the vice president for not keeping Trump in power, our long and proud tradition was broken. And although presidential power was ultimately transferred without incident on January 20, the presence of 20,000 National Guard troops around the Capitol reminded us of the threat that still lingers.

First Lady Jill Biden showed up today with cookies in hand for a group of National Guard troops at the Capitol to thank them for keeping her family safe. The homemade chocolate chip cookies were a small token of appreciation, but one that came from the heart of a mother whose son had served as well.

Keep Reading Show less
True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.