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Verizon

Marcellus watches people walk right by him every day.

He has been homeless, living on the streets of Philadelphia, for about four-five years.

Screenshot via Verizon.


"Being homeless is not easy," he says. "It’s, like, waking up hungry. Going to sleep hungry." And people are often hesitant to give money or to help.

Like many of us, Andrew Siegel walks past homeless individuals like Marcellus every day. When people would ask Seigel for money, he admits he felt uncomfortable. He wanted to help but felt apprehensive about just handing over cash, which didn’t feel like it was enough to really bring about any lasting change. But when he didn’t give anything, that decision bothered him. A lot.

So, he starting thinking of how else to help — and came up with StreetChange.

StreetChange is an app that allows people to make targeted donations to homeless individuals — whether it be food, clothing, toothbrushes, or even haircut vouchers.

A view of the StreetChange app. Screenshot via Verizon.

Siegel partnered with Dan Treglia, a researcher at the University of Pennsylvania’s School of Social Policy and Practice, and Michael Brody, president and CEO of the Mental Health Association of Southeastern Pennsylvania (MHASP) to make it happen.

MHASP outreach teams signed up homeless individuals who wanted to take part and gathered a list of 10-15 items they needed. Each homeless participant was then given a key fob that emits a signal when they are within a 150-foot radius of someone with the app. When StreetChange users are within that range, they receive a notification and can see what items the homeless person has requested. Then they can donate any amount of money (even just $1) toward their wish list.  

Food, clothing and a place to shower. This app helps get those who are homeless the basics they lack and the support they need to get off the streets.

Posted by Upworthy on Monday, February 20, 2017

Besides supplying necessities, StreetChange empowers people who are homeless because it lets them drive the conversation about what they need and their future.

"Being brought into the community makes a big difference," says Jason Moriber, reputation and influence design chief at Verizon — which has done a lot of work around a number of social issues, including education equality, but is not directly involved with StreetChange. "If some small technology gives someone access to a world that they didn’t have access to before … immediately they are empowered."

Targeted donations made via StreetChange go toward buying items such as food, clothing, or haircut vouchers. Screenshot via Verizon.

When someone feels empowered, it can bring about real change.

In the United Kingdom, a charity called Broadway did a small-scale pilot program where they reached out to homeless people and asked them what they needed to change their lives. Their answers ranged from sneakers to cash for paying off a loan to a camper van. Then, the charity simply gave them the money to buy these things — under the condition that they worked with a personal "broker" to help them come up with a working budget.

13 homeless people agreed to the deal, and by the end, 11 had gotten off the streets, suggesting that a combination of money and direction can help homeless individuals get back on their feet.

Programs such as StreetChange offer the first step toward change by not only addressing immediate needs, but also by giving access to support and services.  

Marcellus meets with a MHASP caseworker. He has been meeting with them since May 2016, when he first connected with StreetChange. Screenshot via Verizon.

StreetChange starts a conversation. "The goal is to have this individual not only pick up their socks today, but to also come back tomorrow. And maybe when they come back tomorrow, maybe we can develop a recovery goal plan with this individual," said Evan Figueroa-Vargas, another MHASP employee.

This builds confidence because a lot of homeless individuals don’t always trust the organizations created to help them, Brody told NewsWorks.

"Sometimes by entering the system, they’ve been forced to do things against their will that they didn’t want to do," he continued. "This is another way to build a relationship with them, to bridge a reason to be talking with each other and spending some time with each other."

Technology, like apps, can be a very powerful vehicle for good.

Moriber says that he thinks many of the technologies needed to give back already exist. For example, he says, if more companies, such as food subscription services or ride-share apps, used their business models and technologies for good, there would be lots of ways to give back and address problems such as food deserts, child hunger, or homelessness.

Screenshot via Verizon.

"Technology has the scale — [or it] enables the scale — to solve many problems if we are willing to implement it that way," says Moriber. "If all these technologies could do just a little bit of that, I think we could make a major change in the world. It would enrich everyone's lives."

Images provided by Pacifico

Making waves in the best way

True

At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.

pacifico quiksilver beach cleanupLet’s protect the places where outdoor adventure happensAll photos provided by Pacifico

However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.

But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.

Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.

Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.

pacifico quicksilver beach cleanupsReady to make some waves

The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.

Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.

The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.

In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.

pacifico quicksilver clothing lineCleaning up and looking good while doing it

Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.

Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.

Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.

This article originally appeared on 09.06.17


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